3 Surprising Reasons Developers are Multilingual – and What That Means to You

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Our recent Developer Media Tech Trends study shows interest in all major technologies and tools, suggesting that developers’ continuing need to master and use many different technologies. Find out why and how this trend affects you as a marketer. One of the biggest trends we’ve seen over the last few years is developers’ reliance on multiple tools […]

What Marketers Need to Know About Native vs. Cross-Platform Mobile Apps

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Why do some developers prefer native apps and others prefer cross-platform apps? Our recent study says 47% of developers prefer to create native apps; 35% prefer to create cross-platform apps.  In the mobile research briefs we published last month, we heard an interesting developer story. We conducted some qualitative interviews to accompany our quantitative research, […]

“Mobile Developers” Really Means “Developers”

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In a great presentation at the AT&T Dev Summit’s Design track last week, AT&T’s Doug Sillars said that it’s time to “drop the word ‘mobile’ from ‘Web development.‘” We say “Amen” to that. In fact, we’d take it one step further: it’s time to drop the word “mobile” from the phrase “mobile developers.” (With one […]

It’s Enterprise Development, but it’s Not In-House

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Very few enterprise development projects are completed entirely in-house. A client recently asked about this, and it’s a common enough question that it warrants a brief answer. Two factors have changed the face of enterprise development. The first is economic, the second is technical. First: About 10-12 years ago, as the economy forced companies to downsize, […]

4 Content Marketing Tips That Work

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  We work with many clients creating technical content strategies for marketing to developers. While every content marketing plan is different, there are some common threads. Today we’re sharing a few of our favorite tips to help kick-start content marketing strategies: 1. Understand your potential customers and current customers’ needs. You can get a good start […]

Desktop As A Service (DaaS): What Does it Mean For Developers?

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Recent announcements from Amazon (and others) brought Desktop as a Service (DaaS) into the spotlight again (GigaOm coverage here). Amazon Workspaces’ DaaS announcement brings a major vendor into the remote desktop virtualization space. (All of these buzzwords basically mean that people use virtual desktops — for example, a complete Windows installation — that they can […]

Mobile Development: More Than Just App Stores

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Next week we’ll be releasing our latest survey results and analysis on the mobile development market. As a sneak peek, here’s an interesting statistic that can help marketers tailor both messages and products to mobile developers. It’s easy for everyone to fall in the trap of picturing mobile development as “development for app stores” and […]

A Case for Developers as Artisans, Not Just Artists

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There’s no exact parallel for how and what software developers create. But in a recent article on Venture Beat, Mulesoft’s James Donelan wrote an excellent piece on how developers are like artists. It’s an excellent perspective, and I highly recommend it. While I find the idea of describing developers as artists sound, I’d like to take […]

Putting Desktop Development in Perspective

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As we often tell our clients, the computing landscape is evolving, and rapid change has become something developers have had to accept (along with the rest of us). Often we’re asked why there are so many Windows developers in our audience. It’s a simple answer: it’s because 90% of computers in the world run Windows. […]

Enterprise Development Changes Represent Opportunity

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  Developers, now more than ever, build applications from components. In the preceding decade and around the turn of the century this meant components for popular languages and tools like Visual Basic and Visual Studio. Today, those components consist of some of these traditional components, especially in the “presentation,” UI/UX layer, but even more so […]