About Lisa Sidlow

Lisa loves bridging the gap between marketers and developers to helping marketer achieve their goals. With 20 years of experience in the developer space, she’s well equipped to help companies market their products and services in the most effective way.

Marketing to Developers Field Guide

Knowing who you’re selling to is paramount to the success of any marketing program. Written by Developer Media’s Sara Faatz and Lisa Sidlow this guide is a quick reference to address how to strategically identify and reach developer audiences. Click here to download the Marketing to Developers Field Guide eBook

By | 2017-12-12T15:00:03+00:00 December 1st, 2017|Research|

2017 Audience Profile

In March of 2017, Developer Media commissioned Evans Data Corp to conduct a survey of their audience.  The objective was to obtain a profile that would portray the various characteristics of the developers who frequent the Developer Media websites and so form a profile of their audience. Evans Data has conducted many developer surveys every year since 1998.  We have 12 different syndicated surveys that we run each year, plus many many more bespoke surveys for private clients and they are all focused on developers.  Thus we’ve become highly aware of the characteristics of various types of developers, their [...]

By | 2017-12-12T14:57:07+00:00 June 1st, 2017|Research|

4 Reasons to Advertise in Developer-to-Developer Communities

By Lisa Sidlow and Kevin Priddle On one hand, the explosion of digital technologies has offered marketers more innovative and powerful new ways to connect with audiences than ever before. But with so many different marketing channels to choose from, coupled with pressure to deliver results on constrained budgets, deciding exactly where and how to allocate your advertising budget can be enough to give anyone a headache. Get it right and you can reap the rewards of reaching new developers and growing your customer base. Get it wrong and you could waste a lot time and money only to [...]

By | 2017-12-04T21:34:39+00:00 January 23rd, 2017|Insights and Analytics, Research|

Dev Marketing 101: Email Marketing

We know how busy marketers are these days, being pulled in many directions and continually being tasked with researching and testing the newest bright shiny objects in digital marketing. Given how much they have on their plates, it’s easy to forget about one of the most powerful digital marketing tools available - Email Marketing. It’s as old as the Internet itself, yet email remains one of the simplest and most useful tools for communicating with a large audience quickly and effectively. Email marketing can be grouped into two basic categories: e-Newsletters and e-Blasts/dedicated email offers. Both are essential components [...]

By | 2017-12-04T21:36:32+00:00 August 18th, 2016|Insights and Analytics|

Dev Marketing 101: Lead Generation

Generating new business leads is one of the most fundamental duties of any marketing professional. Doing it effectively and consistently, however, can be challenging; especially when dealing with an audience as discerning as software developers. At Developer Media, we’ve helped companies of all sizes grow their developer fanbase and convert prospects into new customers with a no-nonsense approach to lead generation. We know there are still many organizations that could be doing a better job at generating developer leads, so we’ve gathered up some the best practices we’ve collected over the years and provided them here in this guide [...]

By | 2017-12-04T21:38:15+00:00 February 29th, 2016|Insights and Analytics|

Developers Question Everything

When given a task do you carry through without hesitation or do you first question whether the task is even worth doing? Or maybe you’re the type that tends to just disregard and ignore any expectations set by others from the get-go? When you set a goal for yourself do you follow through and accomplish what you set out to do? Or are you the owner of an ever-growing list of unfulfilled New Year’s resolutions? In short, how do you deal with expectations? To answer this question, best-selling author Gretchen Rubin developed a framework to examine how we tend [...]

By | 2017-12-04T21:39:10+00:00 February 22nd, 2016|Insights and Analytics|

Dev Marketing 101: Online Display Advertising

By Lisa Sidlow and Kevin Priddle Since their online infancy in the 1990s, display advertisements have grown up to become one of the most prevalent vehicles for digital and online marketing. While this best practices guide will focus on traditional “banner” ads, digital display advertising has evolved from simple static images to also include new forms like video, interactive, rich media ads and more. There’s no sure-fire formula for guaranteed success with display advertising. And you certainly won’t see click-through rates (CTRs) of 44% like the very first banner ad achieved back in 1994 (a CTR of 0.1% is [...]

By | 2017-12-04T21:39:56+00:00 February 18th, 2016|Insights and Analytics|

Dev Marketing 101: Content Marketing

Content marketing is getting a lot of looks in the developer marketing space, and rightfully so. A strong content marketing strategy allows you to demonstrate your knowledge and build trust with your target audience. It also helps you add life and personality to your brand. But like any marketing endeavor, there is more to it than meets the eye. Having a content marketing section of your plan means more than just throwing a few blog posts on your site and calling it a day. Your content marketing must be organic and authentic, as well as calculated and on message. [...]

By | 2017-12-04T21:40:43+00:00 November 30th, 2015|Insights and Analytics|

Dev Marketing 101: Events as a Developer Marketing Tool

By Sara Faatz Events – whether creating your own, participating in a third-party event, or hosting a virtual affair – afford you the opportunity to interact with the developer audience in a meaningful way. They are powerful marketing tools that require thorough planning and attention to detail. Throughout this guide we will cover the basic elements of every event: purpose, content, and theme. We’ll also touch on driving attendance, important details to remember, and success metrics. Purpose There are many reasons to host or participate in an event - customer appreciation; building champions; generating revenue; establishing your expertise; building [...]

By | 2017-12-04T21:42:42+00:00 November 23rd, 2015|Insights and Analytics|

Dev Marketing 101: A Primer

By Lisa Sidlow and Kevin Priddle Advertising to software developers can be easy… if you get it right. If, however, you take the wrong approach or dive into an ad campaign without a solid plan, then you’re likely setting yourself up for failure. Marketing to software developers is very different from marketing to other groups. Developers are smart people and cannot be swayed with hyperboles or wild claims. You need to know how to present the information properly and you need to be patient. This is the first in a series of articles that will help teach you the [...]

By | 2017-12-04T21:43:40+00:00 November 16th, 2015|Insights and Analytics|

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