Insights and Analysis


Web and Mobile Development: Still Hot, Still a Marketing Opportunity

While we as marketers often perceive the Web and mobile markets as somewhat mature, our recent Developer Media Tech Trends study shows that there is still a lot of market opportunity and interest. Here's why. As technology marketers, and as people who spend our time immersed in the development market, we spend a lot of time on the leading edge of the market. It might not always seem that way, but we do! It's a fascinating paradox in this market that while our customers -- software developers -- must spend a lot of time maintaining existing projects, line of business (LOB) [...]

By | 2017-12-04T21:56:22+00:00 February 14th, 2014|Insights and Analytics|

3 Surprising Reasons Developers are Multilingual – and What That Means to You

Our recent Developer Media Tech Trends study shows interest in all major technologies and tools, suggesting that developers' continuing need to master and use many different technologies. Find out why and how this trend affects you as a marketer. One of the biggest trends we've seen over the last few years is developers' reliance on multiple tools and technologies instead of just one "stack" or toolset. The days of developers focusing on only one set of technologies are over. Today's world demands that developers use many different technologies, including many different programing languages, to get the job done. They're having to [...]

By | 2017-12-04T21:56:52+00:00 February 13th, 2014|Insights and Analytics|

Latest Tech Trends Research Results Reveal the Technologies with the Highest ‘Mindshare Velocity’

Developer Media shares key insights on what trends are on the rise in software development and which maintain dominance January 27, 2014 — Toronto, Canada — Developer Media, tech marketing experts, last week held a webinar to announce its latest Developer Tech Trends survey results and to release the official survey report. The results identified key insights on current and planned technologies, tools, platforms and development projects. In the report released by Developer Media, Jeff Hadfield, CXO, introduces the concept of ‘Mindshare Velocity’ to measure what technologies are starting to capture developers’ attention. In the report, Hadfield provides a [...]

By | 2017-12-08T11:06:07+00:00 January 27th, 2014|Industry News, Insights and Analytics|

New research to reveal technology trends in the software development market

**MEDIA ADVISORY** Developer Media will hold a webinar to release its latest Tech Trends Survey results January 12, 2014 – Toronto, Canada – Developer Media's CXO, Jeff Hadfield will hold a webinar to reveal the latest results of their Technology Trends research which surveyed a sampling of its network of over 23 million software developers. Immediately following the webinar Developer Media will officially release its latest Technology Trends Research Report which includes the full survey results and deeper insight and recommendations for tech marketers looking to target software developers. Where: The webinar will take place via online meeting conference. [...]

By | 2017-12-08T11:06:24+00:00 January 20th, 2014|Industry News, Insights and Analytics|

What Marketers Need to Know About Native vs. Cross-Platform Mobile Apps

Why do some developers prefer native apps and others prefer cross-platform apps? Our recent study says 47% of developers prefer to create native apps; 35% prefer to create cross-platform apps.In the mobile research briefs we published last month, we heard an interesting developer story. We conducted some qualitative interviews to accompany our quantitative research, and we learned that really, every developer, given time and an ideal world, would enjoy creating native mobile apps. However, as in life, reality intrudes. Developers choose cross-platform apps because of a few things. Development schedules may be compressed or unworkable for a native app, [...]

By | 2017-12-04T21:58:24+00:00 January 16th, 2014|Insights and Analytics|

CodeProject Community Wins Big in the Intel® App Innovation Contest 2013

CodeProject community members won 6 out of 9 prize categories, including the Grand Prize, and collectively took home over $70,000. TORONTO, CANADA – Intel recently announced the results of the Intel® App Innovation Contest 2013, a global competition that pit developers against each other to design and build Windows 8 apps for All-In-One and Tablet devices. CodeProject members took home two-thirds of the winning spots, including the Grand Prize. The contest launched in July and invited developers from around the world to submit Windows 8 app ideas in six different categories: Healthcare, Education, Retail, Finance, Entertainment and Games. Contestants [...]

By | 2017-12-08T11:06:33+00:00 January 10th, 2014|Industry News, Insights and Analytics|

“Mobile Developers” Really Means “Developers”

In a great presentation at the AT&T Dev Summit's Design track last week, AT&T's Doug Sillars said that it's time to "drop the word 'mobile' from 'Web development.'" We say "Amen" to that. In fact, we'd take it one step further: it's time to drop the word "mobile" from the phrase "mobile developers." (With one exception I'll mention shortly.) Our recent mobile study and analysis suggest that nearly every developer is a mobile developer. The ubiquity of mobile devices and mobile content consumption means that most Web sites need to work well on mobile devices. And increasingly that goes [...]

By | 2017-12-04T21:59:36+00:00 January 10th, 2014|Insights and Analytics|

It’s Enterprise Development, but it’s Not In-House

Very few enterprise development projects are completed entirely in-house. A client recently asked about this, and it's a common enough question that it warrants a brief answer. Two factors have changed the face of enterprise development. The first is economic, the second is technical. First: About 10-12 years ago, as the economy forced companies to downsize, companies turned more to outsourcing. This, in turn, created a lot of smaller companies who exclusively provide services to large companies and government agencies. For example, I know the founder and the president at Interknowlogy well, and while they can’t divulge their entire client [...]

By | 2017-12-04T22:00:20+00:00 January 7th, 2014|Insights and Analytics|

4 Content Marketing Tips That Work

We work with many clients creating technical content strategies for marketing to developers. While every content marketing plan is different, there are some common threads. Today we're sharing a few of our favorite tips to help kick-start content marketing strategies: 1. Understand your potential customers and current customers' needs. You can get a good start on this in only few hours' time. How? The fastest way is to call a handful of each. Ask them what their biggest challenges are. Ask them what keeps them up at night. And ask them what kind of guidance would help their jobs be [...]

By | 2017-12-04T22:01:05+00:00 December 12th, 2013|Insights and Analytics|

Desktop As A Service (DaaS): What Does it Mean For Developers?

image from AWS re:Invent Event Stream Recent announcements from Amazon (and others) brought Desktop as a Service (DaaS) into the spotlight again (GigaOm coverage here). Amazon Workspaces’ DaaS announcement brings a major vendor into the remote desktop virtualization space. (All of these buzzwords basically mean that people use virtual desktops — for example, a complete Windows installation — that they can access on a variety of devices in a variety of locations. Since the desktops are virtual, they’re run from a server, eliminating the need for dedicated hardware, but making an Internet connection essential.) While Gartner’s Gunnar Berger points out [...]

By | 2017-12-04T22:02:39+00:00 November 26th, 2013|Insights and Analytics|

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