Latest Tech Trends Research Results Reveal the Technologies with the Highest ‘Mindshare Velocity’

Developer Media shares key insights on what trends are on the rise in software development and which maintain dominance January 27, 2014 — Toronto, Canada — Developer Media, tech marketing experts, last week held a webinar to announce its latest Developer Tech Trends survey results and to release the official survey report. The results identified […]

New research to reveal technology trends in the software development market

**MEDIA ADVISORY** Developer Media will hold a webinar to release its latest Tech Trends Survey results January 12, 2014 – Toronto, Canada – Developer Media’s CXO, Jeff Hadfield will hold a webinar to reveal the latest results of their Technology Trends research which surveyed a sampling of its network of over 23 million software developers. […]

What Marketers Need to Know About Native vs. Cross-Platform Mobile Apps

iStock_000019780418Small

Why do some developers prefer native apps and others prefer cross-platform apps? Our recent study says 47% of developers prefer to create native apps; 35% prefer to create cross-platform apps.  In the mobile research briefs we published last month, we heard an interesting developer story. We conducted some qualitative interviews to accompany our quantitative research, […]

CodeProject Community Wins Big in the Intel® App Innovation Contest 2013

CodeProject community members won 6 out of 9 prize categories, including the Grand Prize, and collectively took home over $70,000. TORONTO, CANADA – Intel recently announced the results of the Intel® App Innovation Contest 2013, a global competition that pit developers against each other to design and build Windows 8 apps for All-In-One and Tablet […]

“Mobile Developers” Really Means “Developers”

iStock_000024936636XSmall

In a great presentation at the AT&T Dev Summit’s Design track last week, AT&T’s Doug Sillars said that it’s time to “drop the word ‘mobile’ from ‘Web development.‘” We say “Amen” to that. In fact, we’d take it one step further: it’s time to drop the word “mobile” from the phrase “mobile developers.” (With one […]

It’s Enterprise Development, but it’s Not In-House

IMG_4214

Very few enterprise development projects are completed entirely in-house. A client recently asked about this, and it’s a common enough question that it warrants a brief answer. Two factors have changed the face of enterprise development. The first is economic, the second is technical. First: About 10-12 years ago, as the economy forced companies to downsize, […]

4 Content Marketing Tips That Work

IMG_12122013_105927

  We work with many clients creating technical content strategies for marketing to developers. While every content marketing plan is different, there are some common threads. Today we’re sharing a few of our favorite tips to help kick-start content marketing strategies: 1. Understand your potential customers and current customers’ needs. You can get a good start […]

Desktop As A Service (DaaS): What Does it Mean For Developers?

reinvent

Recent announcements from Amazon (and others) brought Desktop as a Service (DaaS) into the spotlight again (GigaOm coverage here). Amazon Workspaces’ DaaS announcement brings a major vendor into the remote desktop virtualization space. (All of these buzzwords basically mean that people use virtual desktops — for example, a complete Windows installation — that they can […]

New Research Reveals That Nearly All Developers Are Mobile Developers, Or Soon Will Be

Developer Media’s latest mobile developer market brief reveals insight, recommendations for marketers aiming to reach this growing market November 25, 2013 — Toronto, Canada — Developer Media, experts in marketing to software developers, today announced its latest Developer Mobile Market Survey and Analysis reports. The results reveal opportunities for marketers looking to target mobile developers, […]

Mobile Development: More Than Just App Stores

slide 8 Mobile Dev Market Brief - Developer Media - November 2013

Next week we’ll be releasing our latest survey results and analysis on the mobile development market. As a sneak peek, here’s an interesting statistic that can help marketers tailor both messages and products to mobile developers. It’s easy for everyone to fall in the trap of picturing mobile development as “development for app stores” and […]