Dev Demographics: Who is the Developer Media audience?

To construct an effective marketing strategy it’s critical that you understand who your audience is. To execute an effective marketing strategy it’s essential that you know where to find that audience. Here at Developer Media we focus solely on the software development space and helping you connect with the developers you need to reach. We represent thousands of the most influential websites, online communities, blogs and projects serving the software and app development market. But just who exactly are the millions of professional developers that visit our network each month? We recently conducted a survey of over 450 CodeProject [...]

By | 2017-12-04T21:48:28+00:00 May 29th, 2015|Insights and Analytics|

Web and Mobile Development: Still Hot, Still a Marketing Opportunity

While we as marketers often perceive the Web and mobile markets as somewhat mature, our recent Developer Media Tech Trends study shows that there is still a lot of market opportunity and interest. Here's why. As technology marketers, and as people who spend our time immersed in the development market, we spend a lot of time on the leading edge of the market. It might not always seem that way, but we do! It's a fascinating paradox in this market that while our customers -- software developers -- must spend a lot of time maintaining existing projects, line of business (LOB) [...]

By | 2017-12-04T21:56:22+00:00 February 14th, 2014|Insights and Analytics|

Developer Personalities Introduction: The Visual Edition

We recently published a Research Brief - an introduction to Developer Personalities. It's likely developers don't think like you do, so better understanding them helps you offer them better value and marketing that addresses their concerns and needs. But some of us prefer to see things a bit more graphically ... so here's the slide deck summary of this initial introduction to developer personalities (still, go download the brief too). You may notice a few new insights sprinkled here and there, too. Research Brief: Developer Personalities Introduction from Jeff Hadfield

By | 2017-12-04T22:50:02+00:00 August 21st, 2013|Insights and Analytics|

Developer Evolution: June 2013

I recently returned from a brief trip to Microsoft's TechEd conference in New Orleans. There, I talked with many folks familiar with the market about what changes they see in developers over years. I don't mean just gray hair -- I mean collectively in how developers have changed in the past few years. Of course, Microsoft TechEd is much less about developers than it used to be -- they have become an under-served, de-emphasized subset of the conference audience. That said, there were a few of us in the developer market putting in a token appearance, and when I [...]

By | 2017-12-04T23:02:39+00:00 June 24th, 2013|Insights and Analytics|

English Still the Lingua Franca of the Developer Web

In a recent Quartz.com article, "English is No Longer The Language of the Web," author Ethan Zuckerman, director of the MIT Center for Civic Media, wrote, that the explosive growth in Internet use around the world has dramatically reduced the amount of content in English. It's a fascinating article, and I recommend you read it to understand his perspective coming from this organization dedicated to giving a voice to people and communities worldwide. However, I continue to caution that most developer content remains in English. Developers are used to reading technical content in English -- and code itself is largely based [...]

By | 2017-12-04T23:05:54+00:00 June 17th, 2013|Insights and Analytics|

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