developer personas Archives

Startups: Overlooking The Intangibles

A recent article (blog post) in Harvard Business Review raised the important point that startups need to think about more than unique and innovative products. Instead, startups need to think about providing innovative business structures as well. It's interesting to think about how startups talk about "disruption," but only around their products. Instead, as Jessica Lawrence, this article's author, pointed out, Entrepreneurs are faced with a unique opportunity to not only build innovative products but also to build companies that break the cycle and do not play off of fear, false superiority, or treating work as simply an exchange [...]

By DeveloperMedia|2023-03-06T10:13:36-05:00July 8th, 2013|Insights and Analytics|

A Case for Developers as Artisans, Not Just Artists

There’s no exact parallel for how and what software developers create. But in a recent article on Venture Beat, Mulesoft’s James Donelan wrote an excellent piece on how developers are like artists. It’s an excellent perspective, and I highly recommend it. While I find the idea of describing developers as artists sound, I’d like to take it one step further. I’d prefer that developers be perceived more as artists than engineers, or, heaven forbid, assembly line workers. However, I think there’s a linguistic subtlety here that can help us even better understand developers. For years I’ve described developers as engineers, [...]

By DeveloperMedia|2023-03-06T10:12:31-05:00November 12th, 2013|Insights and Analytics|

Dev Demographics: Who is the Developer Media audience?

To construct an effective marketing strategy it’s critical that you understand who your audience is. To execute an effective marketing strategy it’s essential that you know where to find that audience. Here at Developer Media we focus solely on the software development space and helping you connect with the developers you need to reach. We represent thousands of the most influential websites, online communities, blogs and projects serving the software and app development market. But just who exactly are the millions of professional developers that visit our network each month? We recently conducted a survey of over 450 CodeProject [...]

By DeveloperMedia|2023-03-06T10:11:54-05:00May 29th, 2015|Insights and Analytics|

Meet the Developer: Introducing Mahsa “Always Improving” Hassankashi

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you— the marketer—insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. I had the great pleasure of speaking with Mahsa Hassankashi. Mahsa has earned a Master of Computer Science degree, but she is looking for a Ph.D. position. Throughout her career, she has relied on the developer community [...]

By DeveloperMedia|2023-03-06T10:11:01-05:00August 29th, 2018|What the Developers Say|

Meet the Developer: Introducing Mark “Context Is Everything” Downie

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. Mark follows Scott Hanselman’s blog. In addition to following Scott’s blog, he has contributed as an interviewee on Scott’s podcast, Hanselminutes. Funnily enough, it was Mark’s own blog, poppastring.com, that indirectly motivated him to first reach [...]

By DeveloperMedia|2023-03-06T10:11:00-05:00September 12th, 2018|What the Developers Say|

Meet the Developer: Introducing Peter “I Can Be Bribed” Kvis

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. Peter Kvis (a.k.a. “Sonko”) participates in the Simple Programmer developer community. He started contributing there because the site helped him so much as a student. He still feels like he gets more out of it than [...]

By DeveloperMedia|2023-03-06T10:10:59-05:00September 26th, 2018|What the Developers Say|

Meet the Developer: Introducing Michael “Show Me the Info“ Washington

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. Michael visits Alvin Ashcraft’s blog regularly to keep abreast of the rapid changes in his industry. He appreciates how Alvin curates his list of what is going on instead of relying on some kind of algorithm. [...]

By DeveloperMedia|2023-03-06T10:10:57-05:00October 10th, 2018|What the Developers Say|

Meet the Developer: Introducing Jeff Fritz

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you— the marketer—insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. I had the great pleasure of corresponding with Jeff Fritz, or just “Fritz,” as he likes to be called. Jeff is a bit of a celebrity in the developer world. He has a live-coding show on Twitch [...]

By DeveloperMedia|2023-03-06T10:10:56-05:00October 24th, 2018|What the Developers Say|

Meet the Developer: Introducing Anupam “Show Me the Code” Chugh

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing and advertising to developers, you absolutely should. “Meet the Developer” helps you discover the person behind the code. Learn who they are, why they write about developing, and how they experience the advertising and content you are throwing at them. I had the great pleasure of corresponding with Anupam Chugh. Anupam is a contributor to the developer-to-developer community, JournalDev. He likes to share his knowledge as well as learn from others. If you want him to click on an ad [...]

By DeveloperMedia|2023-03-06T10:10:56-05:00November 7th, 2018|What the Developers Say|

Meet the Developer: Introducing Zsolt “Keep It Simple” Nagy

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. Zsolt participates in the Simple Programmer developer community. He started contributing there because of a common interest with founder John Sonmez, the game of poker, and a desire to start sharing what he knew. He has [...]

By DeveloperMedia|2023-03-06T10:10:54-05:00November 15th, 2018|What the Developers Say|