Latest Tech Trends Research Results Reveal the Technologies with the Highest ‘Mindshare Velocity’

Developer Media shares key insights on what trends are on the rise in software development and which maintain dominance January 27, 2014 — Toronto, Canada — Developer Media, tech marketing experts, last week held a webinar to announce its latest Developer Tech Trends survey results and to release the official survey report. The results identified key insights on current and planned technologies, tools, platforms and development projects. In the report released by Developer Media, Jeff Hadfield, CXO, introduces the concept of ‘Mindshare Velocity’ to measure what technologies are starting to capture developers’ attention. In the report, Hadfield provides a [...]

By |2023-05-16T02:39:31-04:00January 27th, 2014|Insights and Analytics, Marketing to Developers|

Developers and the Internet of Things

The Internet of Things (IoT) is not a new concept. It's a bit surreal for all of us living through it today to see connected devices continue to move into the mainstream. But how does this affect the developer market? The core of the IoT is that things -- all kinds of inanimate objects -- "talk" to each other and to devices tuned to "listen." Put less casually, these things have the ability to monitor their status or what their sensors report, and then report that data via some communications capability to databases, services and servers, most likely in the [...]

By |2023-03-06T10:13:27-05:00September 19th, 2013|Insights and Analytics|

Why Developers Seek Shiny Objects

Photo taken at the recent Intel Developer Forum in San Francisco, where developers came not only for technical education but also to check out shiny objects. I've been working with clients the last few weeks, and one of the key themes has been innovation, and how software drives innovation. Developers build software -- and they're the key drivers of innovation. While that Euclidean chain of logic makes sense, it's particularly interesting when we pair this insight with the recent personality research we've done. As I've posted previously, developers personality types help provide insights into what they do and why [...]

By |2023-03-06T10:13:25-05:00October 11th, 2013|Insights and Analytics|

Enterprise Developers: Unsung Innovators

Enterprise developers are the unsung innovators of the software economy. (Click here to tweet.) Some client meetings and presentations this week brought this to the forefront of my mind. It's so easy for all of us to visualize developers as young lads in a hackathon-style environment, "mashing up" and building the next Valley press darling. But most developers don't fit that description, and -- here's the important point -- this stereotype represents only a relative handful of developers. Most developers work for established companies. While every business is a software business in today's world, the companies most developers work [...]

By |2023-03-06T10:13:24-05:00October 18th, 2013|Insights and Analytics|

A Case for Developers as Artisans, Not Just Artists

There’s no exact parallel for how and what software developers create. But in a recent article on Venture Beat, Mulesoft’s James Donelan wrote an excellent piece on how developers are like artists. It’s an excellent perspective, and I highly recommend it. While I find the idea of describing developers as artists sound, I’d like to take it one step further. I’d prefer that developers be perceived more as artists than engineers, or, heaven forbid, assembly line workers. However, I think there’s a linguistic subtlety here that can help us even better understand developers. For years I’ve described developers as engineers, [...]

By |2023-03-06T10:12:31-05:00November 12th, 2013|Insights and Analytics|

Desktop As A Service (DaaS): What Does it Mean For Developers?

Recent announcements from Amazon (and others) brought Desktop as a Service (DaaS) into the spotlight again (GigaOm coverage here). Amazon Workspaces’ DaaS announcement brings a major vendor into the remote desktop virtualization space. (All of these buzzwords basically mean that people use virtual desktops — for example, a complete Windows installation — that they can access on a variety of devices in a variety of locations. Since the desktops are virtual, they’re run from a server, eliminating the need for dedicated hardware, but making an Internet connection essential.) While Gartner’s Gunnar Berger points out that "Many DaaS service providers [...]

By |2023-03-06T10:12:29-05:00November 26th, 2013|Insights and Analytics|

3 Surprising Reasons Developers are Multilingual – and What That Means to You

Our recent Developer Media Tech Trends study shows interest in all major technologies and tools, suggesting that developers' continuing need to master and use many different technologies. Find out why and how this trend affects you as a marketer. One of the biggest trends we've seen over the last few years is developers' reliance on multiple tools and technologies instead of just one "stack" or toolset. The days of developers focusing on only one set of technologies are over. Today's world demands that developers use many different technologies, including many different programing languages, to get the job done. They're having to [...]

By |2023-03-06T10:12:23-05:00February 13th, 2014|Insights and Analytics|

“Citizen Developers” Worthy of Note, but not a Primary Focus

The so-called "citizen developer" is an interesting demographic, but, for marketers, only an interesting distraction from the continued rise of the professional developer. RT @JohanDenHaan: Gartner: "Companies need to avoid fighting citizen developers and start embracing them." http://t.co/PkygemM6ei — Jeff Hadfield (@jhadfield) February 19, 2014 In the mid-to-late nineties, I worked for WordPerfect Magazines. Our charter then was much like the charter of CodeProject -- to help people do their jobs better. Then, there were fewer developers in the world. This was even before widespread adoption of Visual Basic. We served thousands of WordPerfect macro developers -- the precursors [...]

By |2023-03-06T10:12:21-05:00February 25th, 2014|Insights and Analytics|

Upsurge of Developers Working in the Internet of Things in 2015

The term "Internet of Things" (IoT) was first coined in 1999 and the various technologies and computing concepts that make it up -- machine-to-machine communications/M2M, embedded devices, smart/intelligent systems, etc. -- have existed in some form or another for even longer, but it wasn’t until more recently that IoT really started to gain mainstream momentum (just look at the Google Trends report below). 2014 marked a watershed year for the now firmly established technology megatrend and perhaps nowhere is that more apparent than in the world (and business) of software development. Last year saw the inaugural Internet of Things [...]

By |2023-03-06T10:11:56-05:00May 13th, 2015|Insights and Analytics|

Dev Tidbits #001: How much caffeine do developers consume?

This is the first post in our new "Dev Tidbits" series, which looks at interesting, quirky and fun facts about developers in their professional and personal lives. Between writing code and scripts, testing, fixing bugs, keeping projects on schedule, late-night deployments, learning new languages and frameworks, fixing more bugs, refactoring and waiting for the compiler (or any of the other tasks that chew up a programmer's day) there are a lot of demands on a software developer’s time. How do devs stay alert and on task throughout a long day (or night) of coding? The answer is pretty simple: [...]

By |2023-03-06T10:11:55-05:00May 20th, 2015|Insights and Analytics|
Go to Top