Dev Marketing 101: Online Display Advertising

By. Lisa Sidlow and Kevin Priddle Since their online infancy in the 1990s, display advertisements have grown up to become one of the most prevalent vehicles for digital and online marketing. While this best practices guide will focus on traditional “banner” ads, digital display advertising has evolved from simple static images to also include new […]

Dev Marketing 101: A Primer

Dev Marketing Primer

By. Lisa Sidlow and Kevin Priddle Advertising to software developers can be easy… if you get it right. If, however, you take the wrong approach or dive into an ad campaign without a solid plan, then you’re likely setting yourself up for failure. Marketing to software developers is very different from marketing to other groups. […]