Dev Marketing 101: Email Marketing

Dev Marketing 101 Email

We know how busy marketers are these days, being pulled in many directions and continually being tasked with researching and testing the newest bright shiny objects in digital marketing. Given how much they have on their plates, it’s easy to forget about one of the most powerful digital marketing tools available – Email Marketing. It’s […]

Dev Marketing 101: Lead Generation

DevMarketing101-LeadGen

Generating new business leads is one of the most fundamental duties of any marketing professional. Doing it effectively and consistently, however, can be challenging; especially when dealing with an audience as discerning as software developers. At Developer Media, we’ve helped companies of all sizes grow their developer fanbase and convert prospects into new customers with […]

Developers Question Everything

When given a task do you carry through without hesitation or do you first question whether the task is even worth doing? Or maybe you’re the type that tends to just disregard and ignore any expectations set by others from the get go? When you set a goal for yourself do you follow through and […]

Dev Marketing 101: Online Display Advertising

By. Lisa Sidlow and Kevin Priddle Since their online infancy in the 1990s, display advertisements have grown up to become one of the most prevalent vehicles for digital and online marketing. While this best practices guide will focus on traditional “banner” ads, digital display advertising has evolved from simple static images to also include new […]

Dev Marketing 101: Content Marketing

Dev Content Marketing

By. Sara Faatz Content marketing is getting a lot of looks in the developer marketing space, and rightfully so. A strong content marketing strategy allows you to demonstrate your knowledge and build trust with your target audience. It also helps you add life and personality to your brand. But like any marketing endeavor, there is […]

Dev Marketing 101: Events as a Developer Marketing Tool

Events as a Dev Marketing Tool

By. Sara Faatz   Events – whether creating your own, participating in a third-party event, or hosting a virtual affair – afford you the opportunity to interact with the developer audience in a meaningful way. They are powerful marketing tools that require thorough planning and attention to detail. Throughout this guide we will cover the […]

Dev Marketing 101: A Primer

Dev Marketing Primer

By. Lisa Sidlow and Kevin Priddle Advertising to software developers can be easy… if you get it right. If, however, you take the wrong approach or dive into an ad campaign without a solid plan, then you’re likely setting yourself up for failure. Marketing to software developers is very different from marketing to other groups. […]

Dev Tidbits #002: 1 in 4 developers think they’re “The Best”

Startup Stock Photos

There are plenty of stereotypes about software engineers and developers that cast them as a quiet, introverted, geeky, and pedantic bunch. But based on my own experiences working with many in the industry I’d say that these are largely hackneyed and outdated notions to keep. That said, there is one stereotype that seems to hold […]

Upsurge of Developers Working in the Internet of Things in 2015

Which connected devices are devs developing for?

The term “Internet of Things” (IoT) was first coined in 1999 and the various technologies and computing concepts that make it up — machine-to-machine communications/M2M, embedded devices, smart/intelligent systems, etc. — have existed in some form or another for even longer, but it wasn’t until more recently that IoT really started to gain mainstream momentum […]

Developer Personalities Introduction: The Visual Edition

Developer Personalities Brief - Developer Media - August 2013 - SlideShare Edition.sample

We recently published a Research Brief – an introduction to Developer Personalities. It’s likely developers don’t think like you do, so better understanding them helps you offer them better value and marketing that addresses their concerns and needs. But some of us prefer to see things a bit more graphically … so here’s the slide deck […]