What Marketers Need to Know About Native vs. Cross-Platform Mobile Apps

Why do some developers prefer native apps and others prefer cross-platform apps? Our recent study says 47% of developers prefer to create native apps; 35% prefer to create cross-platform apps.In the mobile research briefs we published last month, we heard an interesting developer story. We conducted some qualitative interviews to accompany our quantitative research, and we learned that really, every developer, given time and an ideal world, would enjoy creating native mobile apps. However, as in life, reality intrudes. Developers choose cross-platform apps because of a few things. Development schedules may be compressed or unworkable for a native app, [...]