Mobile Development Trends (2015 Update)

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There are now more than a combined 3 million apps available for download across Google Play and the Apple App Store, the world’s two leading mobile app marketplaces. Add in all of the many thousands of business-focused (B2B) mobile applications sold direct or through alternative channels, as well as the countless proprietary applications developed for […]

What Marketers Need to Know About Native vs. Cross-Platform Mobile Apps

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Why do some developers prefer native apps and others prefer cross-platform apps? Our recent study says 47% of developers prefer to create native apps; 35% prefer to create cross-platform apps.  In the mobile research briefs we published last month, we heard an interesting developer story. We conducted some qualitative interviews to accompany our quantitative research, […]

“Mobile Developers” Really Means “Developers”

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In a great presentation at the AT&T Dev Summit’s Design track last week, AT&T’s Doug Sillars said that it’s time to “drop the word ‘mobile’ from ‘Web development.‘” We say “Amen” to that. In fact, we’d take it one step further: it’s time to drop the word “mobile” from the phrase “mobile developers.” (With one […]