4 Content Marketing Tips That Work
We work with many clients creating technical content strategies for marketing to developers. While every content marketing plan is different, there are some common threads. Today we're sharing a few of our favorite tips to help kick-start content marketing strategies: 1. Understand your potential customers and current customers' needs. You can get a good start on this in only few hours' time. How? The fastest way is to call a handful of each. Ask them what their biggest challenges are. Ask them what keeps them up at night. And ask them what kind of guidance would help their jobs be [...]