Web and Mobile Development: Still Hot, Still a Marketing Opportunity

While we as marketers often perceive the Web and mobile markets as somewhat mature, our recent Developer Media Tech Trends study shows that there is still a lot of market opportunity and interest. Here's why. As technology marketers, and as people who spend our time immersed in the development market, we spend a lot of time on the leading edge of the market. It might not always seem that way, but we do! It's a fascinating paradox in this market that while our customers -- software developers -- must spend a lot of time maintaining existing projects, line of business (LOB) [...]