ContentLab IO

About ContentLab IO

ContentLab is a specialized content marketing agency that provides tech industry leaders with high-quality written articles, tutorials, courses, and other technical marketing materials. ContentLab is purpose-built to attract, educate, and engage technical audiences at scale with expertly written practitioner content.

Zero to Hero: Less Time in the Valley of Suck

The Valley of Suck Anyone who has created anything has experienced this valley. Creatives are making something new, and to succeed, they need to acquire new tools, knowledge, and experience. And that process requires repeatedly being thrown into the valley of conscious incompetence, a.k.a. The Valley of Suck. If you have a technical audience, they are thrown into this valley more times than they can count. There’s no avoiding it, but you can help your technical community get out of it as quickly as possible. Minimizing Valley Time Cliff Simpkins, Director of Azure Developer Audience Marketing, introduced this metric [...]

Case Study: How TomTom Built a Developer Portal Content Runway with the Help of ContentLab

The Client TomTom is the leading independent location technology specialist, shaping mobility with highly accurate maps, navigation software, real-time traffic information and services. To achieve our vision of a safer world, free of congestion and emissions, we create innovative technologies that keep the world moving. By combining our extensive experience with leading business and technology partners, we power connected vehicles, smart mobility and, ultimately, autonomous driving. Headquartered in Amsterdam with offices in 30 countries, TomTom’s technologies are trusted by hundreds of millions of people worldwide. The Problem Anika Nieh, head of global developer and enterprise marketing at TomTom, recently [...]

By |2022-02-22T14:25:15-05:00November 5th, 2019|Content Marketing Case Studies|
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