About Lisa Sidlow

Lisa loves bridging the gap between marketers and developers to helping marketer achieve their goals. With 20 years of experience in the developer space, she’s well equipped to help companies market their products and services in the most effective way.

“Citizen Developers” Worthy of Note, but not a Primary Focus

The so-called "citizen developer" is an interesting demographic, but, for marketers, only an interesting distraction from the continued rise of the professional developer. RT @JohanDenHaan: Gartner: "Companies need to avoid fighting citizen developers and start embracing them." http://t.co/PkygemM6ei — Jeff Hadfield (@jhadfield) February 19, 2014 In the mid-to-late nineties, I worked for WordPerfect Magazines. Our charter then was much like the charter of CodeProject -- to help people do their jobs better. Then, there were fewer developers in the world. This was even before widespread adoption of Visual Basic. We served thousands of WordPerfect macro developers -- the precursors [...]

By |2017-12-04T21:54:39-05:00February 25th, 2014|Insights and Analytics|

Web and Mobile Development: Still Hot, Still a Marketing Opportunity

While we as marketers often perceive the Web and mobile markets as somewhat mature, our recent Developer Media Tech Trends study shows that there is still a lot of market opportunity and interest. Here's why. As technology marketers, and as people who spend our time immersed in the development market, we spend a lot of time on the leading edge of the market. It might not always seem that way, but we do! It's a fascinating paradox in this market that while our customers -- software developers -- must spend a lot of time maintaining existing projects, line of business (LOB) [...]

By |2017-12-04T21:56:22-05:00February 14th, 2014|Insights and Analytics|
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