About DeveloperMedia

Developer Media offers developer-focused advertising and marketing solutions with multiple campaign elements such as display banners, newsletter insertion placement, email blasts, content marketing, community thought leadership engagement, social amplification and lead generation. Talk to us to learn how you can engage with millions of developers.

Enterprise Development Changes Represent Opportunity

Developers, now more than ever, build applications from components. In the preceding decade and around the turn of the century this meant components for popular languages and tools like Visual Basic and Visual Studio. Today, those components consist of some of these traditional components, especially in the “presentation,” UI/UX layer, but even more so those components involve services. In most cases, those services are accessed through an API. Space does not permit a deep dive on APIs here, but they already dominate and will continue to do so in the future. Consumer apps rely on a tapestry of interwoven [...]

By |2017-12-04T22:09:22-05:00October 30th, 2013|Insights and Analytics|

Enterprise Developers: Unsung Innovators

Enterprise developers are the unsung innovators of the software economy. (Click here to tweet.) Some client meetings and presentations this week brought this to the forefront of my mind. It's so easy for all of us to visualize developers as young lads in a hackathon-style environment, "mashing up" and building the next Valley press darling. But most developers don't fit that description, and -- here's the important point -- this stereotype represents only a relative handful of developers. Most developers work for established companies. While every business is a software business in today's world, the companies most developers work [...]

By |2017-12-04T22:11:07-05:00October 18th, 2013|Insights and Analytics|

Why Developers Seek Shiny Objects

Photo taken at the recent Intel Developer Forum in San Francisco, where developers came not only for technical education but also to check out shiny objects. I've been working with clients the last few weeks, and one of the key themes has been innovation, and how software drives innovation. Developers build software -- and they're the key drivers of innovation. While that Euclidean chain of logic makes sense, it's particularly interesting when we pair this insight with the recent personality research we've done. As I've posted previously, developers personality types help provide insights into what they do and why [...]

By |2017-12-04T22:11:43-05:00October 11th, 2013|Insights and Analytics|

Developers and the Internet of Things

The Internet of Things (IoT) is not a new concept. It's a bit surreal for all of us living through it today to see connected devices continue to move into the mainstream. But how does this affect the developer market? The core of the IoT is that things -- all kinds of inanimate objects -- "talk" to each other and to devices tuned to "listen." Put less casually, these things have the ability to monitor their status or what their sensors report, and then report that data via some communications capability to databases, services and servers, most likely in the [...]

By |2017-12-04T22:12:19-05:00September 19th, 2013|Insights and Analytics|

CodeProject Gives Away $10,000 in Prizes to Celebrate its Ten Millionth Member

Celebrations also included member meet-ups around the world to toast the CodeProject community TORONTO, September 12, 2013 — For CodeProject, one of the world’s largest online communities of software developers, it has been a summer full of celebrations.  Members from around the globe organized parties in countries such as Switzerland, Israel, India, Brazil and the United States.  Members met, shared memories and celebrated the community that they have helped build.  CodeProject also engaged its members by creating a “why do you love CodeProject?” contest that gave members the chance to create a video or submit a photo meme for [...]

By |2020-10-06T14:14:17-04:00September 12th, 2013|Insights and Analytics, Marketing to Developers|

Developer Personalities Introduction: The Visual Edition

We recently published a Research Brief - an introduction to Developer Personalities. It's likely developers don't think like you do, so better understanding them helps you offer them better value and marketing that addresses their concerns and needs. But some of us prefer to see things a bit more graphically ... so here's the slide deck summary of this initial introduction to developer personalities (still, go download the brief too). You may notice a few new insights sprinkled here and there, too. Research Brief: Developer Personalities Introduction from Jeff Hadfield

By |2017-12-04T22:50:02-05:00August 21st, 2013|Insights and Analytics|

CodeProject Celebrates Ten Million Members

One of the world’s largest independent communities of coders and developers hits major milestone. TORONTO,  — CodeProject, one of the world’s largest online communities of software developers, is celebrating its ten millionth registered member. The community was co-founded thirteen years ago by Chris Maunder and David Cunningham with the simple idea of generating collaborative content that would help developers improve their work flow and technical abilities. To celebrate the milestone, CodeProject is working with its members to coordinate celebrations around the world throughout the summer.  Celebratory events will be hosted by influential members of the CodeProject community in countries [...]

By |2020-10-06T14:14:27-04:00August 13th, 2013|Insights and Analytics, Marketing to Developers|

Intel App Innovation Contest Challenges Developers to Get Creative to Win Over $100,000 in Cash Prizes

Global competition pits developers against each other in the ultimate Windows 8 App challenge TORONTO, Canada -- CodeProject has announced its newest contest, the Intel App Innovation Contest (AIC) 2013, with over $100,000 in cash prizes.  The global competition, which ends on November 20, is sponsored by Intel and co-sponsored by Lenovo.  Application developers submit their most innovative Windows 8 tablet and all-in-one desktop app ideas to compete in a three-round challenge to win big and gain recognition in the international developer community. Are you up for the challenge? Here’s how to enter: Round 1: Developers must submit their [...]

By |2020-10-06T14:14:45-04:00August 13th, 2013|Insights and Analytics, Marketing to Developers|

Developer Personalities: Audience Brief

Software developers are a unique, demanding demographic. Developer Media’s latest research analysis helps marketers better understand them in order to better market to and communicate with them. Developers don’t think like the average person. In fact, developers are somewhat of a breed apart. They’re likely to identify themselves as craftsmen and artisans, in an engineering, technical-problem-solving sense. While there are many ways to assess personality types, one of the most widely accepted is the Myers-Briggs Type Indicator® (MBTI®), a way to illustrate personality differences. The MBTI describes personality types based on four pairs of opposing traits, and then describes [...]

By |2017-12-04T22:52:09-05:00August 12th, 2013|Insights and Analytics, Research|

Developers Think Differently: Research Brief Explores Software Developer Personalities

Developer Media’s latest research on developer personalities helps marketers understand software developers — and better communicate with them August 9, 2013 — Toronto, Canada — A typical software developers’ personality is significantly different from the average person’s, according to a new survey conducted by Developer Media.  Based on the results, almost 30 per cent of developers fall under one specific personality type. Developers are more likely to exhibit five specific personality types than other people, the study found. The survey had professional software developers visiting CodeProject.com take the Myers-Briggs Type Indicator (MBTI) test to determine their personality type, and [...]

By |2020-10-06T14:14:55-04:00August 12th, 2013|Insights and Analytics, Marketing to Developers|
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