About Yolanda Fintschenko

Yolanda is a scientist, writer, marketer, community leader and avid runner who lives and works in Livermore, CA. Yolanda started out in the field of lab-on-a-chip at Sandia National Labs. After having to transfer technology to industry, she moved to industry to build an international marketing team of scientists to exert technical influence in the field of food safety for Thermo Fisher Scientific. She took that expertise to LabSmith to run marketing and sales. At a small company, she discovered the significance of digital tools to amplify word-of-mouth, and is now a passionate advocate of a holistic digital marketing approach tailored to technical products and markets as co-founder of FounderTraction.

Meet ContentLab IO Author Josh Chang

Tunneling Josh Chang is pretty interested in the work he does every day as a developer. And, he fears the silo. Having side projects in game development gives him a view of a wider world of code and developer tools. Writing about game development helps him tunnel so there are no silos (or at least they are connected). It also hones his time management and project management skills. One of Josh's skills already stands out — communication. The Person Behind the Role Tell me about yourself. Where did you grow up, where do you live, where do you work, [...]

By |2019-06-11T15:13:15-04:00June 12th, 2019|Meet ContentLab IO|

Meet ContentLab IO Author Wayne Applebaum

Good Data Analysis Means Having an Impact One of the most striking things about ContentLab IO author Wayne Applebaum is that he can’t separate writing about tech from doing it. It’s just that much a part of what he does. That’s partly because of his training in graduate school, the nature of data collection and analysis, and his own philosophy. Wayne is a storyteller who believes a well-told story can have an impact. The Person Behind the Role Tell me about yourself. Where did you grow up, where do you live, where do you work, and what is your [...]

By |2019-06-06T12:03:39-04:00June 5th, 2019|Meet ContentLab IO|

Meet ContentLab IO: Introducing Ryan Peden, Developer and Author

Wearing Many Hats Ryan rocks the Renaissance man style of many developers. He loves programming and writing about programming. His curiosity about how to create effective content is matched by his curiosity about new technology and writing better code. He values technical content marketing because he’s seen it work––Not just to help products find customers but to help developers find the tools they need. The Person Behind the Role Tell me about yourself. Where did you grow up, where do you live, and what is your role in ContentLab IO? I was born in Toronto, 5 minutes away from [...]

By |2019-05-17T20:06:08-04:00May 29th, 2019|Meet ContentLab IO|

Email Open Rates: Misleading Metrics and Best Practices

It’s Still Not Working While email open rates aren't a viable way to measure marketing effectiveness, we recommend some proven ways to get more from your email marketing. There’s no time like the present for us marketing professionals to stop using email open rates to measure marketing campaign effectiveness. It’s 2019, and they’re still not helping us get where we want to go as marketers, and, at best, they’re an untrustworthy and misleading metric. Aside from being difficult to read and unreliable, they direct our attention away from metrics that really matter, like clicks, conversion, and adoption. (If you’re unfamiliar [...]

By |2019-05-21T13:50:53-04:00May 22nd, 2019|Content Marketing|

Meet ContentLab IO Senior Technical Editor, Terry Dorsey

A Collaborator, Not A Critic The role of a senior technical editor is a funny thing. It does involve handing out some tough love to your authors. But with an attitude like Terry’s, it doesn’t have to come with a slap or a sting. A critical yet supportive editor, Terry’s goal is simple: helping authors write their best. That benefits his practitioner authors and ContentLab IO’s clients. Win, win. And, even better, it’s what Terry loves to do. Win, win, win. The Person Behind the Role Tell me about yourself. Where did you grow up, where do you live, [...]

By |2019-06-05T15:25:32-04:00May 15th, 2019|Meet ContentLab IO|

Meet ContentLab IO: Introducing Brigitta Navodarszky, the Kitten-Herding Snow Plow

Communication is Key Outsourcing your technical content creation can be one of the most effective uses of your time and money as a content marketer for a developer or DevOps audience. It can also feel like a leap of faith. You’re not the only believer. ContentLab IO also believes that technical content marketing is an essential marketing tool for the developer and DevOps market. And, ContentLab IO’s Brigitta Navodarszky is proud to be the connector that facilitates communication between the clients and the authors to deliver outstanding, expert-written practitioner content to the industry. The Person Behind the Role Brigitta [...]

Meet the Developer: Introducing Julia Nash

“Give Me a Good Visual Experience” It’s easy to put developers in a box. And, while trends are supported by the anecdotes we are generating in this series, the delight is in the details. So is the insight. Developers like Julia Nash crave an uninterrupted visual experience. Maybe it’s because she came to love programming through gaming and game development. Julia doesn’t mind native advertising. In fact, she prefers it. If she trusts the publisher and the information is valuable, she’d rather have a uniform visual experience and discover the content was sponsored once she’s clicked on it—not before. [...]

By |2019-05-10T15:39:17-04:00May 3rd, 2019|Meet the Developer|

How to Produce the Best Public Documentation

A recent CodeProject survey showed that the biggest impediment to learning a new technology was poor documentation.  When Evans Data Corp asked an even wider audience of developers why they had rejected proposed and even purchased tools in the last year, as many developers cited a lack of adequate documentation as did cite poor integration with their existing environment (28%). When the modern developer, IT professional, or DevOps engineer is trying to learn or evaluate a new technology or tool, public documentation is among the content they use to inform themselves. They also use public documentation to help them [...]

How to Produce Popular Developer Tutorials

Tutorials are by far and away the most popular technical content for developers to consume and share. So, clearly, if you are marketing to developers with any hope of success, tutorials are on your content marketing playlist. But they are also on your competitors’. So what does it take to make a popular developer tutorial? Thanks to Evans Data Corporation and their Developer Marketing 2019 report, we have 3 (ok, maybe 4) hot, hot tips. Lights, Camera, ACTION! So it helps if it’s a video, not too long, and with information that’s easy to find. Their survey indicates that developers [...]

The Secret to Technical Content Marketing Stardom

You are a consummate professional. You can create a content marketing strategy for all occasions — go to market, incremental growth, you name it.  And you know how to get it done. You are getting it done, but it is taking more of your time than you thought, and resources can be scarce or unreliable. Particularly the human kind — the writers. Because your market is a skeptical technical audience, well, you can’t get away with faking technical expertise. But, technical experts with time to write are hard to come by — in or out of your organization. Practitioner [...]

Pin It on Pinterest