About Yolanda Fintschenko

Yolanda is a scientist, writer, marketer, community leader and avid runner who lives and works in Livermore, CA. Yolanda started out in the field of lab-on-a-chip at Sandia National Labs. After having to transfer technology to industry, she moved to industry to build an international marketing team of scientists to exert technical influence in the field of food safety for Thermo Fisher Scientific. She took that expertise to LabSmith to run marketing and sales. At a small company, she discovered the significance of digital tools to amplify word-of-mouth, and is now a passionate advocate of a holistic digital marketing approach tailored to technical products and markets as co-founder of FounderTraction.

Meet the Developer: Introducing James “Establish Trust” Mullineux

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers.  Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. James Mullineux works in London in advertising technology (ad tech), and he participates in the Simple Programmer developer community. I had the great pleasure of talking with James about himself and what draws him to an [...]

By |2018-11-20T15:04:29+00:00November 28th, 2018|Meet the Developer|

Meet the Developer: Introducing Ted “Be Straight With Me” Neward

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you— the marketer—insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. I had the great pleasure of corresponding with Ted Neward. Ted is the director at Smartsheet, and is also a well-known software consultant, writer, and speaker. Ted understands that advertisers are trying to sell something to him. [...]

By |2018-11-20T15:04:37+00:00November 21st, 2018|Meet the Developer|

Meet the Developer: Introducing Zsolt “Keep It Simple” Nagy

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers.  Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. Zsolt participates in the Simple Programmer developer community. He started contributing there because of a common interest with founder John Sonmez, the game of poker, and a desire to start sharing what he knew. He has [...]

By |2018-11-20T15:04:45+00:00November 15th, 2018|Meet the Developer|

Meet the Developer: Introducing Anupam “Show Me the Code” Chugh

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing and advertising to developers, you absolutely should. “Meet the Developer” helps you discover the person behind the code. Learn who they are, why they write about developing, and how they experience the advertising and content you are throwing at them. I had the great pleasure of corresponding with Anupam Chugh. Anupam is a contributor to the developer-to-developer community, JournalDev. He likes to share his knowledge as well as learn from others. If you want him to click on an ad [...]

By |2018-11-20T15:04:53+00:00November 7th, 2018|Meet the Developer|

Practitioner Content Marketing Playbook: Production

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to request your full copy of the playbook which includes helpful exercises that you can use to launch your practitioner marketing strategy. Last time, we covered practitioner marketing curation. Now, we can talk about how you use the curation strategy to drive your production workflow. What is Practitioner Content Marketing? Practitioner content marketing is an [...]

Meet the Developer: Introducing Jeff Fritz

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you— the marketer—insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. I had the great pleasure of corresponding with Jeff Fritz, or just “Fritz,” as he likes to be called. Jeff is a bit of a celebrity in the developer world. He has a live-coding show on Twitch [...]

By |2018-11-20T15:05:00+00:00October 24th, 2018|Meet the Developer|

Practitioner Content Marketing Playbook: Practitioner Personas

You may have missed Fixate IO's workshop last spring at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. We got great feedback from those who attended (THANK YOU!!). At Evans Data's Developer Marketing Summit 2018 this September, we heard speaker after speaker highlight the importance of quality, technical content when engaging developers. Whether you missed it or made it to either event, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to request your full copy of the playbook, including helpful exercises that you can use to [...]

Meet the Developer: Introducing Michael “Show Me the Info“ Washington

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers.  Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. Michael visits Alvin Ashcraft’s blog regularly to keep abreast of the rapid changes in his industry. He appreciates how Alvin curates his list of what is going on instead of relying on some kind of algorithm. [...]

By |2018-11-20T15:05:09+00:00October 10th, 2018|Meet the Developer|

Practitioner Content Marketing Playbook: Curation

You may have missed Fixate IO's workshop last spring at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. We got great feedback from those who attended (THANK YOU!!). At Evans Data's Developer Marketing Summit 2018 this September, we heard speaker after speaker highlight the importance of quality, technical content when engaging developers. Whether you missed it or made it to either event, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to request your full copy of the playbook, including helpful exercises that you can use [...]

Meet the Developer: Introducing Peter “I Can Be Bribed” Kvis

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. Peter Kvis (a.k.a. “Sonko”) participates in the Simple Programmer developer community. He started contributing there because the site helped him so much as a student. He still feels like he gets more out of it than [...]

By |2018-11-20T15:05:16+00:00September 26th, 2018|Meet the Developer|

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