About Yolanda Fintschenko

Yolanda is a scientist, writer, marketer, community leader and avid runner who lives and works in Livermore, CA. Yolanda started out in the field of lab-on-a-chip at Sandia National Labs. After having to transfer technology to industry, she moved to industry to build an international marketing team of scientists to exert technical influence in the field of food safety for Thermo Fisher Scientific. She took that expertise to LabSmith to run marketing and sales. At a small company, she discovered the significance of digital tools to amplify word-of-mouth, and is now a passionate advocate of a holistic digital marketing approach tailored to technical products and markets as co-founder of FounderTraction.

Meet the Developer: Introducing Anupam “Show Me the Code” Chugh

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing and advertising to developers, you absolutely should. “Meet the Developer” helps you discover the person behind the code. Learn who they are, why they write about developing, and how they experience the advertising and content you are throwing at them. I had the great pleasure of corresponding with Anupam Chugh. Anupam is a contributor to the developer-to-developer community, JournalDev. He likes to share his knowledge as well as learn from others. If you want him to click on an ad [...]

By |2018-11-20T15:04:53+00:00November 7th, 2018|Meet the Developer|

Meet the Developer: Introducing Jeff Fritz

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you— the marketer—insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. I had the great pleasure of corresponding with Jeff Fritz, or just “Fritz,” as he likes to be called. Jeff is a bit of a celebrity in the developer world. He has a live-coding show on Twitch [...]

By |2018-11-20T15:05:00+00:00October 24th, 2018|Meet the Developer|

Meet the Developer: Introducing Michael “Show Me the Info“ Washington

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers.  Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. Michael visits Alvin Ashcraft’s blog regularly to keep abreast of the rapid changes in his industry. He appreciates how Alvin curates his list of what is going on instead of relying on some kind of algorithm. [...]

By |2018-11-20T15:05:09+00:00October 10th, 2018|Meet the Developer|

Meet the Developer: Introducing Peter “I Can Be Bribed” Kvis

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. Peter Kvis (a.k.a. “Sonko”) participates in the Simple Programmer developer community. He started contributing there because the site helped him so much as a student. He still feels like he gets more out of it than [...]

By |2018-11-20T15:05:16+00:00September 26th, 2018|Meet the Developer|

Meet the Developer: Introducing Mark “Context Is Everything” Downie

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers.  Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. Mark follows Scott Hanselman’s blog. In addition to following Scott’s blog, he has contributed as an interviewee on Scott’s podcast, Hanselminutes. Funnily enough, it was Mark’s own blog, poppastring.com, that indirectly motivated him to first reach [...]

By |2018-11-20T15:05:25+00:00September 12th, 2018|Meet the Developer|

Meet the Developer: Introducing Mahsa “Always Improving” Hassankashi

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you— the marketer—insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. I had the great pleasure of speaking with Mahsa Hassankashi. Mahsa has earned a Master of Computer Science degree, but she is looking for a Ph.D. position. Throughout her career, she has relied on the developer community [...]

By |2018-11-20T15:05:32+00:00August 29th, 2018|Meet the Developer|

Making Developer Contests Count

Nothing incentivizes developer engagement better than developer contests. Implicit in the developer contest is the requirement for engagement via participation. By collecting data about who participates in each contest, you get more than a mailing list—you immediately gain valuable insight about your audience. What rewards attract them? Who tends to participate in contests? This is valuable customer insight! Even better, properly structured, your contest is sure to generate developer buzz, influencer content and new applications built on your platform. Remember that a contest is essentially a digital event. While digital events have lower cost per headcount than in person [...]

By |2018-11-20T15:03:38+00:00August 22nd, 2018|Marketing to Developers|

Meet the Developer: Introducing Marc “Challenge the Mainstream” Clifton

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. “Meet the Developer” lets you get to know individual developers.  Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. I had the great pleasure of corresponding with Marc Clifton. Marc loves writing about novel approaches to coding and challenging mainstream concepts of software architecture. That’s why he gives back and writes for developer-to-developer (D2D) communities like CodeProject.  Here’s what Marc had to say [...]

By |2018-11-20T15:05:38+00:00August 15th, 2018|Meet the Developer|

Humans vs. Robots

Introduction Programmatic advertising was once viewed as the most promising trend in advertising, allowing advertisers to forgo the expense and commitment of working with ad sales to commit to buying ads and instead choose a lower-priced, data-driven robot using AI to bid on placement on a variety of media sites. The offer of advantages such as lower price per CPM, real-time purchase and display, and multimedia site targeting is hard to resist. Enter the reality If you work in developer marketing, depending on your audience, there may not be enough data for a machine learning algorithm to work. Each [...]

By |2018-08-06T14:10:58+00:00August 8th, 2018|Insights and Analytics|

Meet the Developer: Introducing Allen “Tell Me a Story” O’Neill

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. I had the great pleasure of speaking with Allen O’Neill. Allen, a self-taught developer in Ireland, really values the support of the developer community in his own education and growth in his profession. That’s why he gives [...]

By |2018-11-20T15:03:59+00:00August 1st, 2018|Meet the Developer|

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