The Loop

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Meet ContentLab IO: Introducing Brigitta Navodarszky, the Kitten-Herding Snow Plow

Communication is Key Outsourcing your technical content creation can be one of the most effective uses of your time and money as a content marketer for a developer or DevOps audience. It can also feel like a leap of faith. You’re not the only believer. ContentLab IO also believes that technical content marketing is an essential marketing tool for the developer [...]

Meet the Developer: Introducing Julia Nash

“Give Me a Good Visual Experience” It’s easy to put developers in a box. And, while trends are supported by the anecdotes we are generating in this series, the delight is in the details. So is the insight. Developers like Julia Nash crave an uninterrupted visual experience. Maybe it’s because she came to love programming through gaming and game development. Julia [...]

By |May 3rd, 2019|Categories: Meet the Developer|

How to Produce the Best Public Documentation

A recent CodeProject survey showed that the biggest impediment to learning a new technology was poor documentation.  When Evans Data Corp asked an even wider audience of developers why they had rejected proposed and even purchased tools in the last year, as many developers cited a lack of adequate documentation as did cite poor integration with their existing environment (28%). When [...]

By |May 1st, 2019|Categories: Marketing to Developers, Practitioner Content Marketing|

How to Select the Best Contest Platform Partner for Your Developer Challenge

So...You Are Planning A Developer Challenge Developers LOVE a challenge. New problems, new ideas, a chance for recognition, rewards, and to build something new and interesting. Giving developers a challenge that helps them learn to use your API, service, or tool is one of the most effective ways to build your brand, create buzz around a product, and foster developer community [...]

By |April 26th, 2019|Categories: Marketing to Developers|

How to Produce Popular Developer Tutorials

Tutorials are by far and away the most popular technical content for developers to consume and share. So, clearly, if you are marketing to developers with any hope of success, tutorials are on your content marketing playlist. But they are also on your competitors’. So what does it take to make a popular developer tutorial? Thanks to Evans Data Corporation and their [...]

By |April 24th, 2019|Categories: Marketing to Developers, Practitioner Content Marketing|

The Secret to Technical Content Marketing Stardom

You are a consummate professional. You can create a content marketing strategy for all occasions — go to market, incremental growth, you name it.  And you know how to get it done. You are getting it done, but it is taking more of your time than you thought, and resources can be scarce or unreliable. Particularly the human kind — the [...]

By |April 17th, 2019|Categories: Marketing to Developers, Practitioner Content Marketing|

Developers Reveal Their Biggest Challenges When Learning a New Technology or Framework

It’s Like a Tough Mudder For Their Brains Life-long learners, yes. Thrilled with every step of the process? No. Modern developers notice the hard parts of learning just like everyone else. Because of the nature of their work, they have very specific challenges. Fortunately, these are challenges that technology, tool, and framework companies are well-poised to help them overcome. Yes, YOU [...]

By |April 10th, 2019|Categories: Insights and Analytics, Marketing to Developers, Research|

The Dirty Word for Technical Content Marketing

C’mon. You know it. You’ve heard it. You’ve snickered at it, maybe even blushed. If you take pride in your job, you’ve even taken umbrage at it. And for technical marketing, it’s bandied about even more freely. “Lies” You’ve got it. “Lies.” The dirty word. “Marketing is a lie.” “Marketing lies to you.” Say it however you like. You can use [...]

By |April 3rd, 2019|Categories: Marketing to Developers, Practitioner Content Marketing|

Download the Creating Winning Content Ebook

Winning content for content marketers targeting the modern developer and IT professional is content that interests them and delivers value. Creating winning content encompasses more than putting out an interesting blog post or white paper every once in a while. It is a commitment that requires a strong content marketing strategy connected to business goals. Well-constructed content marketing strategies include clear [...]

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