The Loop

Stay in “The Loop” on developer marketing and industry trends with DeveloperMedia’s Blog.

The Developer Experience: What Should Your Landing Page Look Like?

The Developer Experience Landing pages are critical to the success of your marketing campaigns, so let’s break their role in the developer experience down into stages to illustrate just how important they are. In Stage One, a developer’s attention is brought to your landing page link via an ad, or content with an embedded link. In Stage Two, the developer clicks the [...]

By |January 6th, 2021|Categories: Marketing to Developers|

Meet the Developer: Introducing Marissa du Bois

What About the Developer? Have you ever wondered about the developers who are the focus of your advertising? Our goal with the “Meet the Developer” series is to give you, the marketer, access and insight into how to best communicate with individual developers like Marissa du Bois. Through this unique forum, we invite you to meet the people behind the code and [...]

By |December 16th, 2020|Categories: Meet the Developer|

How to Create a Good Call-to-Action

The Circle of Life Advertising The purpose of advertising is to motivate your audience to do something — specifically, to engage with your company and ultimately purchase your company’s products or services.  When this happens, your company will earn revenue, which will then trickle down into your paycheck, thus completing the Circle of Advertising. But that circle begins when your audience responds [...]

By |December 9th, 2020|Categories: Marketing to Developers|

Info-gating Principles: Content Gating Best Practices

Action Equals Reaction There’s a natural tendency among marketers to have high expectations of their audience. With rose-colored glasses, and despite Newton's Third Law (for every action, there is an equal and opposite reaction), we expect positive audience reactions to the content we deliver. The caveat is that it’s an equal and opposite reaction, not an equal and favorable reaction. The good [...]

By |November 25th, 2020|Categories: Marketing to Developers|

What Makes a Good Developer Ad?

The Rationale The primary role of marketing is to create demand in the market for specific products and services. Advertising plays a prominent role in the marketing mix, and can take many forms:  print, broadcast and digital media (including web ads, targeted search engine ads, and social media ads), display advertising in blogs, along with newsletters, forums, and content-rich sites. To [...]

By |November 12th, 2020|Categories: Marketing to Developers|

What Programming Skills Do Developers Think They Will Need Over the Next 3 Years?

Crystal Ball Time Here is an interesting survey from our friends at Code Project. They asked their developer community to predict what developer programming skills will be important over the next three years. The survey period was in early April, in the early stages of the pandemic, so we don’t know if the responses would be different at the time this [...]

By |October 28th, 2020|Categories: What the Developers Say|

Outbound Marketing to Developers (a.k.a. Email Marketing)

Outbound Marketing The world has changed, and it’s time to take a fresh look at one of the simplest and most effective digital marketing tools in your toolbox — outbound marketing. The need is self-evident; the pandemic has effectively isolated people from normal channels of communication. It has also essentially eliminated two important avenues of communication: the trade show and the [...]

By |October 14th, 2020|Categories: Marketing to Developers|

Developer Product Evaluation Preferences

Product Evaluation Preferences Evaluating a product for purchase is tricky business. As the cost and complexity of the product increases, so does the risk; risk of failure, embarrassment. Your reputation on the line when making a product selection, and decisions have to be made. So Code Project asked its developer community “How do you prefer to evaluate a product?” From a [...]

By |September 30th, 2020|Categories: Marketing to Developers|

Meet the Developer: Introducing Mehreen Tahir

What About the Developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers.  Meet the people behind the code and learn about how they experience the advertising and content you are throwing [...]

By |September 16th, 2020|Categories: What the Developers Say|

Get Time on Your Side for Successful Developer Advertising Campaigns

Advertising Basics An advertising campaign is a primary method of delivering messages to your audience as a component of an overall marketing strategy. While advertising can mean many things, digital advertising is generally categorized as either paid or earned. Paid advertising is where you are paying someone for space and time. Earned advertising used to be called publicity — and basically, [...]

By |September 2nd, 2020|Categories: Marketing to Developers|

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