The Loop
Stay in “The Loop” on developer marketing and industry trends with DeveloperMedia’s Blog.
Developer Marketing Website Worsts — Don’t Do These Things!
Besieged by IWA — Irritating Website Annoyances Companies love to solicit feedback. Whether it’s used to simply check a box to comply with their Net Promoter Score audit, or it’s actually used to improve the customer experience depends on the company’s culture. Feedback can be brutal, but in reality, it’s one of the few things that lead to change. It’s been [...]
Meet the Marketer – Lydia Nicoll
Developer Marketing Insights With this new series, we are spotlighting professionals who are focused on marketing to developers. Our goal with this series is to provide access and insight from peers like Lydia Nicoll, so that you can learn firsthand how they market to developers. We also want to share best practices, and we hope you’ll learn something new! An American in [...]
Meet the Marketer: Introducing Jason Ng
Developer Marketing Insights With this new series, DeveloperMedia is spotlighting professionals who are focused on marketing to developers. Our goal with this series is to provide access and insight to your peers, like Jason Ng of Redis, so that you can learn firsthand how they market to developers, share best practices, and learn something new. The Man with the Plan Confident [...]
Why Lead Generation Doesn’t Work Well With Developers
Let’s Talk About the Developer Experience The developer community is a highly technical audience. Many developers hold advanced degrees and enjoy working with complex numbers. How can you market to developers who tend to be more skeptical than the rest of the general population? The secret to generating leads from developers is that you have to make a compelling offer. That said, [...]
Meet the Marketer: Introducing Andre van den Assum
Developer Marketing Insights In Meet the Marketer, DeveloperMedia is spotlighting professionals who are focused on marketing to developers. Through this series, we want to provide you with access to and insight on your peers, like Andre van den Assum, director of marketing at Raygun, so you can learn firsthand how they market to developers. It’s also a way to share best practices, [...]
Emerging Technology Your Developer Audience Cares About
The writing is on the wall when it comes to emerging technologies, according to a recent State of the Developer Nation survey published by SlashData™; DevOps is now mainstream, and Blockchain applications are not far behind. In this annual survey, the correlation between developer interest and technology is measured by engagement change between survey periods. As interest in a technology increases, more [...]
Meet the Marketer: Introducing Kristina LeBlanc
Developer Marketing Insights In Meet the Marketer, DeveloperMedia is spotlighting professionals who are focused on marketing to developers. Through this series, we want to provide access to and insight on your peers, like Kristina LeBlanc, a Global Campaign Manager at OutSystems, so you can learn firsthand how they market to developers. It’s also a way to share best practices, and perhaps learn [...]
Long-Term Planning for Consistency in the Market
Where Would We Be Without Plans? Best-practice marketing is built around planning. You can get by in marketing (and in life) without planning, but the results can be messy. Following are some planning considerations: Strategy. What do you want to accomplish with your marketing resources, and where do you want to expend your energy? This includes business goals, marketing Key Performance Indicators, [...]
What the Future Developer Will Look Like
Near Term Predictions of a cyborg-infested world in the near future are probably overblown. While humans have made great strides in using technology to solve medical conditions due to disease or damage, we haven’t quite reached the stage where silicon-based implants are readily available to enhance physical or mental performance in a fully-functioning developer. As of this writing, there aren’t enough silicon [...]
Advertising DevOps Tools to Developers
Overview DevOps has become a force in business and the development community because it’s designed to break down silos in a business enterprise between developers, functional business groups, and IT. Designed to counteract “throw it over the wall’ handoffs between groups, DevOps is a bridge meant to increase efficiency and create a robust Systems Development Life Cycle (SDLC) strategy. DevOps has specific [...]