Blog2021-03-17T14:54:00-04:00

The Loop

Stay in “The Loop” on developer marketing and industry trends with DeveloperMedia’s Blog.

Lead Gen vs. Demand Gen

In the Lead… Every sales and marketing professional knows the definition of a sales lead: a person or business who may become a customer. In the thrill of the hunt for a sale, leads are digital footprints of the quarry. They have the potential to create a sale with the prospective person or business. Leads come in a variety of flavors, so [...]

By |August 4th, 2021|Categories: Content Marketing|

The Reason Behind Ungated Content

Strategic Decision Ungated content can often feel like a missed opportunity. Advertisers typically determine when to gate content based on the value of the content versus the behavior or sentiment of the target audience. Advertisers can take the perspective of their clients or target audience when valuing content, but there is bias inherent in being the creator of the content. Brand reputation, [...]

By |July 28th, 2021|Categories: Content Marketing|

Developers’ Plans Post-COVID

The Year The Earth Stood Still When COVID-19 hit in 2020, it would be an understatement to say the world was caught off guard. Every aspect of our lives has been affected by the pandemic — especially how we work and conduct business. In general, many of the major impacts of COVID are related to isolation and social distancing, especially in the [...]

By |July 14th, 2021|Categories: Marketing to Developers|

You’ve Got (To Use) Email!

Why Email Now? Believe it or not, email is 50 years old this year. Back in 1971, an engineer named Ray Tomlinson sent the first email, unknowingly starting a communications revolution. Billions and billions of emails later, email is still an effective advertising channel for targeted audiences. While it’s an attractive communications channel because it’s universally accepted, cheap and flexible, not long [...]

By |June 16th, 2021|Categories: Marketing to Developers|

Check Out the 2021 DeveloperMedia Audience Profile by Evans Data Corporation

Meet the DeveloperMedia Audience If you are marketing to developers, you need to understand your audience. We can help you by understanding ours. Get the skinny on who our audience is from the March 2021 DeveloperMedia Audience Profile — gathered for you by Evans Data Corporation, one of the most trusted research organizations in our industry. This profile created from our user [...]

Don’t Miss Your Target Audience

Shiny, Happy Customers Close your eyes and imagine your ideal customers. Are they all the same? Are they all working on the same projects, developing the same code, and facing the same challenges and frustrations? Chances are the only thing your ideal customers have in common is that (in your mind) they need your product. The reality is that not everyone needs [...]

By |April 28th, 2021|Categories: Marketing to Developers|

Serving the Developer Community with Advertising

Now, more than ever, people need to connect. In the world of software development, developer communities offer resources, forums to share code and ideas, discussions, training, reviews, and product information. They are platforms for people who share common interests, and are useful for advancing code, careers and communication. These communities enable developers to support each other, and by doing so, they enrich [...]

By |April 14th, 2021|Categories: Marketing to Developers|

Meet the Developer: Introducing William Springer, Ph.D.

What About the Developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with our Meet the Developer series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at [...]

By |March 31st, 2021|Categories: Meet the Developer|

Successful Developer Advertising Campaigns

First, Do Your Own Development Make sure you do the development involved in creating the developer persona(s) of the developers you need to attract. Understanding your audience is fundamental to successful developer advertising campaigns. Let’s look at three basic demographics using the Evans Data Developer Marketing Survey 2020 as a guide to provide baseline data. Education.  Of those surveyed, Over 70% had [...]

By |March 17th, 2021|Categories: Marketing to Developers|

Learn How Developers Think: Get the Latest “Meet the Developers” Ebook

Why Meet the Developers? We’ve all heard marketers say “developers don’t like to be marketed to.” But in reality, developers are people, too, though perhaps slightly more cynical. That said, they still need products, tools, and services to help them get their jobs done. Your developer marketing and advertising needs to align with how developers like to receive information. In the second [...]

By |March 16th, 2021|Categories: Guides and handbooks, Marketing to Developers, Meet the Developer, Uncategorized|

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