5 Must-Haves For Developer-Friendly Advertising

Developers look for information much in the same way as any other consumer. They use search engines, peers, and social media. But unlike the average consumer, they also rely heavily on developer-to-developer (D2D) communities, and newsletters from these communities that alert them to technical content and news. Within the context of their D2D environment, they do consume advertising like banner ads. And, the good news is, they don’t necessarily hate advertising...provided it comes in a form they appreciate with information they can use. Thanks to our own anecdotal evidence from our Meet the Developer series and the good people [...]