Insights and Analysis


Dev Marketing 101: Online Display Advertising

Since their online infancy in the 1990s, display advertisements have grown up to become one of the most prevalent vehicles for digital and online marketing. While this best practices guide will focus on traditional “banner” ads, digital display advertising has evolved from simple static images to also include new forms like video, interactive, rich media ads and more. There’s no sure-fire formula for guaranteed success with display advertising. And you certainly won’t see click-through rates (CTRs) of 44% like the very first banner ad achieved back in 1994 (a CTR of 0.1% is about average now), but if you [...]

By |2017-12-15T13:48:06-04:00February 18th, 2016|Insights and Analytics|

Dev Marketing 101: Content Marketing

Content marketing is getting a lot of looks in the developer marketing space, and rightfully so. A strong content marketing strategy allows you to demonstrate your knowledge and build trust with your target audience. It also helps you add life and personality to your brand. But like any marketing endeavor, there is more to it than meets the eye. Having a content marketing section of your plan means more than just throwing a few blog posts on your site and calling it a day. Your content marketing must be organic and authentic, as well as calculated and on message. [...]

By |2017-12-04T21:40:43-04:00November 30th, 2015|Insights and Analytics|

Dev Marketing 101: Events as a Developer Marketing Tool

By Sara Faatz Events – whether creating your own, participating in a third-party event, or hosting a virtual affair – afford you the opportunity to interact with the developer audience in a meaningful way. They are powerful marketing tools that require thorough planning and attention to detail. Throughout this guide we will cover the basic elements of every event: purpose, content, and theme. We’ll also touch on driving attendance, important details to remember, and success metrics. Purpose There are many reasons to host or participate in an event - customer appreciation; building champions; generating revenue; establishing your expertise; building [...]

By |2017-12-04T21:42:42-04:00November 23rd, 2015|Insights and Analytics|

Dev Marketing 101: A Primer

Advertising to software developers can be easy… if you get it right. If, however, you take the wrong approach or dive into an ad campaign without a solid plan, then you’re likely setting yourself up for failure. Marketing to software developers is very different from marketing to other groups. Developers are smart people and cannot be swayed with hyperboles or wild claims. You need to know how to present the information properly and you need to be patient. This is the first in a series of articles that will help teach you the basics of marketing to software developers. [...]

By |2017-12-15T13:49:22-04:00November 16th, 2015|Insights and Analytics|

Cloud Developer Trends (2015 Update)

Just a few short years ago the “The Cloud” was one of the biggest emerging trends (and buzzwords) in the tech sector. The buzz and hoopla has since worn off and given way to new shiny objects like the Internet of Things or the latest mobile development platforms. That doesn’t mean developers have forgotten about cloud computing; it’s just more ubiquitous now. As part of our ongoing pursuit to garner greater insights into how the developers within our own audience are interacting with different technologies and trends, we recently surveyed over 400 CodeProject members on a range of topics [...]

By |2017-12-04T21:44:52-04:00October 12th, 2015|Insights and Analytics|

Mobile Development Trends (2015 Update)

There are now more than a combined 3 million apps available for download across Google Play and the Apple App Store, the world’s two leading mobile app marketplaces. Add in all of the many thousands of business-focused (B2B) mobile applications sold direct or through alternative channels, as well as the countless proprietary applications developed for in-house use (B2E), and it’s clear that mobile tech continues to be an important focus for many software developers in 2015. To garner greater insight into how developers within our own audience are interacting with and affected by this ever-growing mobile landscape, we recently [...]

By |2017-12-04T21:46:18-04:00August 25th, 2015|Insights and Analytics|

Dev Tidbits #002: 1 in 4 developers think they’re “The Best”

There are plenty of stereotypes about software engineers and developers that cast them as a quiet, introverted, geeky, and pedantic bunch. But based on my own experiences working with many in the industry I’d say that these are largely hackneyed and outdated notions to keep. That said, there is one stereotype that seems to hold true: some devs have BIG egos. In fact, according to the results of an informal poll that we conducted with over 1,600 CodeProject.com members, 1 in 4 developers think they are the best member of their team. Even if an individual developer doesn’t think [...]

By |2017-12-04T21:11:39-04:00June 23rd, 2015|Insights and Analytics|

Dev Demographics: Who is the Developer Media audience?

To construct an effective marketing strategy it’s critical that you understand who your audience is. To execute an effective marketing strategy it’s essential that you know where to find that audience. Here at Developer Media we focus solely on the software development space and helping you connect with the developers you need to reach. We represent thousands of the most influential websites, online communities, blogs and projects serving the software and app development market. But just who exactly are the millions of professional developers that visit our network each month? We recently conducted a survey of over 450 CodeProject [...]

By |2017-12-04T21:48:28-04:00May 29th, 2015|Insights and Analytics|

Dev Tidbits #001: How much caffeine do developers consume?

This is the first post in our new "Dev Tidbits" series, which looks at interesting, quirky and fun facts about developers in their professional and personal lives. Between writing code and scripts, testing, fixing bugs, keeping projects on schedule, late-night deployments, learning new languages and frameworks, fixing more bugs, refactoring and waiting for the compiler (or any of the other tasks that chew up a programmer's day) there are a lot of demands on a software developer’s time. How do devs stay alert and on task throughout a long day (or night) of coding? The answer is pretty simple: [...]

By |2017-12-04T21:49:16-04:00May 20th, 2015|Insights and Analytics|

Upsurge of Developers Working in the Internet of Things in 2015

The term "Internet of Things" (IoT) was first coined in 1999 and the various technologies and computing concepts that make it up -- machine-to-machine communications/M2M, embedded devices, smart/intelligent systems, etc. -- have existed in some form or another for even longer, but it wasn’t until more recently that IoT really started to gain mainstream momentum (just look at the Google Trends report below). 2014 marked a watershed year for the now firmly established technology megatrend and perhaps nowhere is that more apparent than in the world (and business) of software development. Last year saw the inaugural Internet of Things [...]

By |2017-12-04T21:50:46-04:00May 13th, 2015|Insights and Analytics|

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