Insights and Analytics Archives

Enterprise Development Changes Represent Opportunity

Developers, now more than ever, build applications from components. In the preceding decade and around the turn of the century this meant components for popular languages and tools like Visual Basic and Visual Studio. Today, those components consist of some of these traditional components, especially in the “presentation,” UI/UX layer, but even more so those components involve services. In most cases, those services are accessed through an API. Space does not permit a deep dive on APIs here, but they already dominate and will continue to do so in the future. Consumer apps rely on a tapestry of interwoven [...]

By DeveloperMedia|2023-03-06T10:13:23-05:00October 30th, 2013|Insights and Analytics|

Putting Desktop Development in Perspective

As we often tell our clients, the computing landscape is evolving, and rapid change has become something developers have had to accept (along with the rest of us). Often we’re asked why there are so many Windows developers in our audience. It’s a simple answer: it’s because 90% of computers in the world run Windows. Yes, Windows. It’s not just our audience — it’s the reality of the desktop PC world. image from The Next Web. The article talks about how Windows 8.1 adoption is ahead of Windows 8 adoption, and so forth - good summary for those tracking [...]

By DeveloperMedia|2023-03-06T10:12:32-05:00November 6th, 2013|Insights and Analytics|

A Case for Developers as Artisans, Not Just Artists

There’s no exact parallel for how and what software developers create. But in a recent article on Venture Beat, Mulesoft’s James Donelan wrote an excellent piece on how developers are like artists. It’s an excellent perspective, and I highly recommend it. While I find the idea of describing developers as artists sound, I’d like to take it one step further. I’d prefer that developers be perceived more as artists than engineers, or, heaven forbid, assembly line workers. However, I think there’s a linguistic subtlety here that can help us even better understand developers. For years I’ve described developers as engineers, [...]

By DeveloperMedia|2023-03-06T10:12:31-05:00November 12th, 2013|Insights and Analytics|

Desktop As A Service (DaaS): What Does it Mean For Developers?

Recent announcements from Amazon (and others) brought Desktop as a Service (DaaS) into the spotlight again (GigaOm coverage here). Amazon Workspaces’ DaaS announcement brings a major vendor into the remote desktop virtualization space. (All of these buzzwords basically mean that people use virtual desktops — for example, a complete Windows installation — that they can access on a variety of devices in a variety of locations. Since the desktops are virtual, they’re run from a server, eliminating the need for dedicated hardware, but making an Internet connection essential.) While Gartner’s Gunnar Berger points out that "Many DaaS service providers [...]

By DeveloperMedia|2023-03-06T10:12:29-05:00November 26th, 2013|Insights and Analytics|

4 Content Marketing Tips That Work

We work with many clients creating technical content strategies for marketing to developers. While every content marketing plan is different, there are some common threads. Today we're sharing a few of our favorite tips to help kick-start content marketing strategies: 1. Understand your potential customers and current customers' needs. You can get a good start on this in only few hours' time. How? The fastest way is to call a handful of each. Ask them what their biggest challenges are. Ask them what keeps them up at night. And ask them what kind of guidance would help their jobs be [...]

By DeveloperMedia|2023-03-06T10:12:28-05:00December 12th, 2013|Insights and Analytics|

“Mobile Developers” Really Means “Developers”

In a great presentation at the AT&T Dev Summit's Design track last week, AT&T's Doug Sillars said that it's time to "drop the word 'mobile' from 'Web development.'" We say "Amen" to that. In fact, we'd take it one step further: it's time to drop the word "mobile" from the phrase "mobile developers." (With one exception I'll mention shortly.) Our recent mobile study and analysis suggest that nearly every developer is a mobile developer. The ubiquity of mobile devices and mobile content consumption means that most Web sites need to work well on mobile devices. And increasingly that goes [...]

By DeveloperMedia|2023-03-06T10:12:27-05:00January 10th, 2014|Insights and Analytics|

It’s Enterprise Development, but it’s Not In-House

Very few enterprise development projects are completed entirely in-house. A client recently asked about this, and it's a common enough question that it warrants a brief answer. Two factors have changed the face of enterprise development. The first is economic, the second is technical. First: About 10-12 years ago, as the economy forced companies to downsize, companies turned more to outsourcing. This, in turn, created a lot of smaller companies who exclusively provide services to large companies and government agencies. For example, I know the founder and the president at Interknowlogy well, and while they can’t divulge their entire client [...]

By DeveloperMedia|2023-03-06T10:12:27-05:00January 7th, 2014|Insights and Analytics|

CodeProject Community Wins Big in the Intel® App Innovation Contest 2013

CodeProject community members won 6 out of 9 prize categories, including the Grand Prize, and collectively took home over $70,000. TORONTO, CANADA – Intel recently announced the results of the Intel® App Innovation Contest 2013, a global competition that pit developers against each other to design and build Windows 8 apps for All-In-One and Tablet devices. CodeProject members took home two-thirds of the winning spots, including the Grand Prize. The contest launched in July and invited developers from around the world to submit Windows 8 app ideas in six different categories: Healthcare, Education, Retail, Finance, Entertainment and Games. Contestants [...]

By DeveloperMedia|2023-03-06T10:12:26-05:00January 10th, 2014|Insights and Analytics, Marketing to Developers|

New research to reveal technology trends in the software development market

**MEDIA ADVISORY** Developer Media will hold a webinar to release its latest Tech Trends Survey results January 12, 2014 – Toronto, Canada – Developer Media's CXO, Jeff Hadfield will hold a webinar to reveal the latest results of their Technology Trends research which surveyed a sampling of its network of over 23 million software developers. Immediately following the webinar Developer Media will officially release its latest Technology Trends Research Report which includes the full survey results and deeper insight and recommendations for tech marketers looking to target software developers. Where: The webinar will take place via online meeting conference. [...]

By DeveloperMedia|2023-03-06T10:12:24-05:00January 20th, 2014|Insights and Analytics, Marketing to Developers|

3 Surprising Reasons Developers are Multilingual – and What That Means to You

Our recent Developer Media Tech Trends study shows interest in all major technologies and tools, suggesting that developers' continuing need to master and use many different technologies. Find out why and how this trend affects you as a marketer. One of the biggest trends we've seen over the last few years is developers' reliance on multiple tools and technologies instead of just one "stack" or toolset. The days of developers focusing on only one set of technologies are over. Today's world demands that developers use many different technologies, including many different programing languages, to get the job done. They're having to [...]

By DeveloperMedia|2023-03-06T10:12:23-05:00February 13th, 2014|Insights and Analytics|