Research

4 Reasons to Advertise in Developer-to-Developer Communities

On one hand, the explosion of digital technologies has offered marketers more innovative and powerful new ways to connect with audiences than ever before. But with so many different marketing channels to choose from, coupled with pressure to deliver results on constrained budgets, deciding exactly where and how to allocate your advertising budget can be enough to give anyone a headache. Get it right and you can reap the rewards of reaching new developers and growing your customer base. Get it wrong and you could waste a lot time and money only to have your message fall on deaf [...]

By |2023-03-06T10:11:43-05:00January 23rd, 2017|Insights and Analytics, Research|

Developer Personalities: Audience Brief

Software developers are a unique, demanding demographic. Developer Media’s latest research analysis helps marketers better understand them in order to better market to and communicate with them. Developers don’t think like the average person. In fact, developers are somewhat of a breed apart. They’re likely to identify themselves as craftsmen and artisans, in an engineering, technical-problem-solving sense. While there are many ways to assess personality types, one of the most widely accepted is the Myers-Briggs Type Indicator® (MBTI®), a way to illustrate personality differences. The MBTI describes personality types based on four pairs of opposing traits, and then describes [...]

By |2023-03-06T10:13:31-05:00August 12th, 2013|Insights and Analytics, Research|

Mobile Developer Market Brief

Nearly every developer is a mobile developer, even if they don’t call themselves one. Over 75% of today’s professional developers belong to the mobile developer market. The latest Developer Media survey, based on a sample of over 20 million unique monthly developers who visit our sites, suggests developers are most likely to be “mobile developers” in their spare time (43%). They’re nearly as likely to be producing mobile apps and sites as part of their full-time job along with other development projects (36%). Dedicated mobile developers make up only 6% of the overall developer market. Mobile developers might not call [...]

By |2023-03-06T10:14:29-05:00April 11th, 2013|Insights and Analytics, Research|
Go to Top