Launches program to help startups and small companies effectively reach developers

TORONTO, March 10, 2013 — Reaching developers is crucial for small technology companies, as developers play an ever-increasing role in the technology decision-making process. To help small companies succeed in the developer market, Developer Media has announced a new program, called KickStart, aimed to do just that.

KickStart will provide a comprehensive marketing program to qualified tech startups and small companies, including many exclusive benefits, at an unmatched price level. Membership is available at two levels, Gold and Silver, and represents an unsurpassed value for growing businesses.

David Cunningham, Co-Founder of Developer Media and serial entrepreneur, has had years of experience in building tech companies from the ground up. “Years ago, when I started one of my companies, the cost of advertising was a major challenge. At the time we thought that writing the software was the challenge, but in the end we discovered that the real challenge was letting people know we had it,” said Cunningham. “We’re now in a position to ‘Pay it Forward,’ so to speak, and give back to the growing tech community. Hence, we devised the KickStart program.”

As part of the program, KickStart members will have access to marketing resources and how-to guides. In addition, Jeff Hadfield, CXO of Developer Media, and Cunningham will host a monthly webinar to help teach KickStart members how to effectively reach developers. Hadfield is an industry-recognized expert, speaker on developer marketing, and author of the blog ‘Developer Marketing Insights.’

“It is our goal to make marketing to developers seamless. We know developers and their day-to-day needs,” said Hadfield. “We are honoured to be in a position to give back to the tech community, and help launch the next great software companies.”
Developer Media helps companies effectively reach software developers to drive awareness and adoption of technology. Clients seek Developer Media’s expertise to gain insight into the developer market and more effectively market to this unique demographic. Currently, Developer Media has over 23 million professional developers visiting its network every month to discuss, read about and seek advice on technology.

For more information, visit the KickStart portal here: Businesses must apply to join this limited program, and meet certain specific criteria, such as revenue levels, number of years in business, and a focus on developers.

About Developer Media:
Founded in 1998, Developer Media is the world’s largest developer-focused advertising network with over 23 million unique professional developers visiting its sites each month. Developer Media represents over 400 influential websites, online communities, blogs and publishers serving the software and app development market. It delivers innovative ad solutions to help tech marketers reach developers directly. From ad campaigns to custom multi-channel marketing and thought leadership programs spanning paid, owned and earned media, Developer Media’s reach, expertise and service help technology vendors and advertisers find their next customer. Developer Media sites provide the latest how-to information, trends and news covering such technology giants as Intel (NASDAQ:INTC), Microsoft (NASDAQ:MSFT), Google (NASDAQ:GOOG), and Visa (NYSE:V). More at:

For more information, please contact:
Carrie Davis-Sydor
Director of Marketing and Business Development
416-849-8900 ext. 501