Introducing Lisa Sidlow, Vice President of Sales and Marketing for Developer Media and Content Lab IO. Lisa knows developers, she knows sales, and she knows marketing. But what she really knows is people. Give people high-quality content they can use, and they will enter into a relationship with your company. This is true pre- and post-sales. And, it is as true for developers as any other market segment.
Meet the Person Behind the Role
Lisa absolutely cares about the sale, but more than that, she cares about delivering value. That’s why content marketing is such an important service for her to offer to clients.
Please tell me about yourself. Where did you grow up, where do you live, and what is your role in ContentLab IO?
I grew up in Northern California and currently reside in Sarasota, Florida. Currently I am VP of Sales and Marketing for Developer Media and ContentLab IO, which is a division of Developer Media.
Why do you do what you do for a living?
I love selling in the developer space, because it is fast-paced, and I get to work with very smart people. I also get to help marketers connect with developers at a deeper level. If my clients are happy, I am happy.
What attracted you to ContentLab’s mission and vision?
The idea of helping marketers communicate with developers has always been a passion of mine. There is a misconception that developers do not want to be marketed to, but what I have found is that developers don’t want to be marketed to when it’s done poorly. ContentLab IO was created to provide marketers with relevant technical content written by practicing technologists (also called practitioners) for their peers. It’s these types of things that I enjoy providing to the market.
How did you get interested in helping people and companies communicate through content marketing?
I’ve been selling advertising to marketers addressing the developer audience for over 20 years, and I’ve seen many companies struggle to put out great blog posts or technical articles as frequently as needed. I see them struggle to get engineers in their companies to write for them. I see them ending up posting content that does not appeal to the technical audience and then say things like, “Developers don’t want to be marketed to,” when, in reality, it’s that developers don’t want to read marketing fluff. They want technical examples of how something works or thought leadership about a specific topic. The thrill of being able to provide that kind of valuable content to my clients is very rewarding for me.
What words of wisdom would you like to share with prospective clients about the content creation process?
Content creation doesn’t have to distract you from creating and delivering successful marketing campaigns. ContentLab IO takes the pain out of trying to manage content in-house. We are timely, efficient, effective, and economical.
Is there anything I didn’t ask that you’d like to share with practitioners or clients?
Check out the quality of the content we produce for yourself. ContentLab IO can make your life a lot easier and allow you to post your blog or tech articles with a regular cadence, and save you time in the process. We can help you build high-trust relationships with your skeptical, technical audience.
For the Road
Fundamentally, Lisa builds relationships in her role leading Sales and Marketing. What energizes Lisa is knowing that she is helping her clients build relationships with their market. She loves being able to make that happen by providing marketers with authentic technical content and advertising that helps them connect with developers more effectively. Something of a matchmaker, Lisa revels in taking her expertise at building trust to her clients, so they can build trust with their customers.