4 Content Marketing Tips That Work

We work with many clients creating technical content strategies for marketing to developers. While every content marketing plan is different, there are some common threads. Today we're sharing a few of our favorite tips to help kick-start content marketing strategies: 1. Understand your potential customers and current customers' needs. You can get a good start on this in only few hours' time. How? The fastest way is to call a handful of each. Ask them what their biggest challenges are. Ask them what keeps them up at night. And ask them what kind of guidance would help their jobs be [...]

By |2023-03-06T10:12:28-05:00December 12th, 2013|Insights and Analytics|

Dev Marketing 101: Content Marketing

Content marketing is getting a lot of looks in the developer marketing space, and rightfully so. A strong content marketing strategy allows you to demonstrate your knowledge and build trust with your target audience. It also helps you add life and personality to your brand. But like any marketing endeavor, there is more to it than meets the eye. Having a content marketing section of your plan means more than just throwing a few blog posts on your site and calling it a day. Your content marketing must be organic and authentic, as well as calculated and on message. [...]

By |2023-03-06T10:11:48-05:00November 30th, 2015|Insights and Analytics|

Dev Marketing 101: Lead Generation

Generating new business leads is one of the most fundamental duties of any marketing professional. Doing it effectively and consistently, however, can be challenging; especially when dealing with an audience as discerning as software developers. At Developer Media, we’ve helped companies of all sizes grow their developer fanbase and convert prospects into new customers with a no-nonsense approach to lead generation. We know there are still many organizations that could be doing a better job at generating developer leads, so we’ve gathered up some the best practices we’ve collected over the years and provided them here in this guide [...]

By |2023-03-06T10:11:45-05:00February 29th, 2016|Insights and Analytics|

Content Marketing Tactics Include Developer Challenges

Satisfy Learning Junkies People love showing off, especially to their peers. Developers are no different. Developers are also addicted to the bright, shiny object. The new thing. And that means they are kind of learning junkies. Modern IT professionals are no different. Evans Data Corporation’s latest Developer Marketing Survey bears that out, with >80% of developers claiming they are likely to share tutorial content with their peers. Keep It Fresh Sharing is great. But what about inspiring developers to take one more step and use the bright shiny object? What about getting developers to write about their use cases? [...]

By |2023-03-06T10:09:44-05:00July 10th, 2019|Content Marketing|

Is a Blog Frequency of Twice a Week Enough?

Conventional Wisdom (?) One way to reach the modern developer is by offering them technical content regularly on your company’s blog.  Based on anecdotal experience, we recommend a blog frequency of at least twice a week. However, thanks to HubSpot, there is new data about blogging for B2B marketing that suggests the frequency should be higher, begging the question, “Is a blog frequency of twice a week enough?” More Is More According to HubSpot’s blog post "How Often Should Companies Blog?" (with benchmark data updated in 2019): “B2B companies that blogged 11+ times per month had almost 3X more [...]

By |2023-03-06T10:09:23-05:00July 24th, 2019|Content Marketing, Content Marketing Metrics|

How to Calculate your Content Marketing ROI

What Is It? Content marketing return on investment, or ROI, is a ratio of the return of your content marketing campaign in whatever units are important to you (usually currency), divided by the cost in the same units (again, usually currency). While the units must be uniform in order to create a dimensionless number to draw comparisons, inputs can include other units of measure — like staff hours — that are converted to a currency unit. It’s pretty simple, so why does it feel so hard? Probably because many times even a successful content marketing campaign is hard to [...]

By |2023-03-06T10:09:21-05:00August 7th, 2019|Content Marketing, Content Marketing Metrics|

Developer Sentiment

Sentiment Defined Sentiment as it regards to marketing and PR usually refers to social sentiment, which is the emotion associated with your brand when it is mentioned on social media. It can also be a measure of the tone of articles mentioning your brand or competitors. Either way, it is a measure of your brand creating positive or negative associations. What Is Developer Sentiment? Developer sentiment refers specifically to the emotion and tone that developers use when mentioning your brand. If your business depends on developer adoption or influence, developer sentiment is important to understand and to influence. But [...]

By |2023-03-06T10:09:20-05:00August 14th, 2019|Content Marketing, Content Marketing Metrics|

Metric Mythology: Click thru, conversions, and page views

What Is Metric Mythology? No, this isn’t about how metrics are useless, wrong, or meaningless. Metric mythology is a set of stories about a situation that can be exaggerated or fictitious. They can be misleading. It’s easy to forget what metrics measure and what they don’t. Here’s a quick guide to some metric mythology to keep you from misinterpreting your metrics and drawing false conclusions about your content marketing campaign. Low Click Thru Rate, Bad Content Click thru rate (CTR) means nothing if your audience doesn’t land or stick to your content. Why would that happen? One of the [...]

By |2023-03-06T10:09:19-05:00August 21st, 2019|Content Marketing, Content Marketing Metrics|

Listening: How to Measure Developer Content Sharing and Engagement

Defining Developer Content Sharing Developer content sharing is content about programming/information technology that developers or IT professionals share with each other. Engagement is evidence that these developers care about that content as seen by comments, replies, likes or other digital interactions. To measure developer content sharing and engagement you can easily leverage the tools that content marketers normally use to measure social share and engagement. However, you need to expand your share and engagement search (possibly through the share of voice measurement) to look for shares from other sources like developer-to-developer communities (D2D), specifically in forums, bulletin boards, or [...]

By |2023-03-06T10:09:19-05:00August 28th, 2019|Content Marketing, Content Marketing Metrics|

Structuring Content With Developer Engagement In Mind

Developer Engagement Measuring developer engagement is an important part of making meaningful measurements of a content marketing campaign targeting a developer audience. So, how should content be structured to encourage developers to share content to promote subsequent engagement? Mix It Up The most important thing is to feature content that helps with professional skill building or training. Tutorials or how-to’s are the content most likely to be shared by developers with their peers. Why? Because it is perceived as useful. However, there are important steps you can take when structuring that useful content. Even if your content is primarily [...]

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