How Technical Content Influences Brand Awareness And The Metrics That Matter

Talk Technical to Me Brand awareness is typically measured using a variety of metrics. Surveys tend to be useful, with logo recognition and brand recognition helping build out that data. Other metrics that can flesh out the picture of brand awareness include share of voice and net promoter score. For companies marketing to developers, technical content influences brand awareness, perception, and trust. Metrics That Matter Share of voice is historically defined in terms of advertising and PR, but it is now applied to marketing. From a PR standpoint, it is a measure defined as the number of conversations being [...]

By |2019-08-21T14:11:30-04:00July 31st, 2019|Content Marketing, Content Marketing Metrics|

Will Your Metrics Send Your Content Campaign Careening Off a Cliff or Climbing to New Heights?

So Much Vanity, So Little Time The savvy tech content marketer constructs content marketing campaigns with the metrics in mind. These metrics not only measure success, but they help the marketer fine-tune their campaign as they roll it out. Meaningful metrics aren’t just end points, they are markers of the success of the campaign along the way. They should bring valuable data that helps inform decisions even as content is rolling out. Yet, despite your savviness, do ever feel... …cheated by your metrics? If you do, you might be using vanity metrics that aren’t connected to a business goal. [...]

By |2019-08-21T14:12:19-04:00July 3rd, 2019|Content Marketing, Content Marketing Metrics|

Dev Marketing 101: Content Marketing

Content marketing is getting a lot of looks in the developer marketing space, and rightfully so. A strong content marketing strategy allows you to demonstrate your knowledge and build trust with your target audience. It also helps you add life and personality to your brand. But like any marketing endeavor, there is more to it than meets the eye. Having a content marketing section of your plan means more than just throwing a few blog posts on your site and calling it a day. Your content marketing must be organic and authentic, as well as calculated and on message. [...]

By |2017-12-04T21:40:43-04:00November 30th, 2015|Insights and Analytics|