Valuable Technical Content

What Technical Content Is Important? Tech professionals consume many forms of technical content to help them understand a product — pre- and post-sale. Have you ever wondered what content technical audiences most value in their process? To find out, Developer Media posed the following question to CodeProject developer community members: “What's important when reading about a company's (dev related) product or service?” Which Bits Are Important? Two interesting text answers were very product-centric –– the product’s roadmap and a version comparison chart.  Additionally, twelve people cared enough to offer their comments. The themes we extracted from the [...]

By |2019-11-12T12:08:45-05:00November 13th, 2019|Content Marketing|

The Making of Developer Buzz

Developer Buzz What makes for developer buzz? Getting regular programmers to share thoughts and information in developer communities (not necessarily just social media). What makes them valuable is that their posts get engagement. So how do you ignite developer buzz? You give them a technical story to tell, then let them — and hopefully several developers like them tell it in developer communities all over the interwebs. Here’s the thing: You may use paid channels to promote the content, but truly persuasive developer buzz happens organically. Why? Organically shared information is much more authentic. For a highly skeptical community [...]

By |2019-11-05T17:02:03-05:00October 9th, 2019|Maximize Content|

Social Media and The Snack-Size Campaign

What Is That Loud Sucking Sound? Whether you have produced content in-house or have it produced for you, content is a huge investment. Your content marketing campaign likely feels like a vacuum of endless content need. However, it’s doubtful you have the budget to feed what seems like a force of nature. No worries — Repurposing content allows you to maximize your investment and provide a seemingly infinite content source for your campaign, including your social media campaigns. Why Social Media? Social media networks are just one of many channels where you will find a developer audience. Serving content [...]

By |2019-11-05T17:04:23-05:00September 25th, 2019|Content Marketing|

How to Create Consumable Technical Content

Even Developers Get Bored Yep — No matter how cool the technology, topic, or tutorial, if it’s not served in the way your audience wants to receive it, they’ll just ignore it. Developers are just as likely as any other audience to ignore a technically rich deep dive if they can’t easily connect it to information they need or want. So what does it take to make developers taste (much less consume) technical content? All They Want Is Extra Time — K.I.S.S. It’s not what you think. Remember K.I.S.S.? (That’s Keep It Simple, Stupid.) Matthew Pruitt, Head of Global [...]

By |2019-11-05T17:03:46-05:00September 18th, 2019|Content Marketing|

How Technical Content Influences Brand Awareness And The Metrics That Matter

Talk Technical to Me Brand awareness is typically measured using a variety of metrics. Surveys tend to be useful, with logo recognition and brand recognition helping build out that data. Other metrics that can flesh out the picture of brand awareness include share of voice and net promoter score. For companies marketing to developers, technical content influences brand awareness, perception, and trust. Metrics That Matter Share of voice is historically defined in terms of advertising and PR, but it is now applied to marketing. From a PR standpoint, it is a measure defined as the number of conversations being [...]

By |2019-08-21T14:11:30-04:00July 31st, 2019|Content Marketing, Content Marketing Metrics|

Will Your Metrics Send Your Content Campaign Careening Off a Cliff or Climbing to New Heights?

So Much Vanity, So Little Time The savvy tech content marketer constructs content marketing campaigns with the metrics in mind. These metrics not only measure success, but they help the marketer fine-tune their campaign as they roll it out. Meaningful metrics aren’t just end points, they are markers of the success of the campaign along the way. They should bring valuable data that helps inform decisions even as content is rolling out. Yet, despite your savviness, do ever feel... …cheated by your metrics? If you do, you might be using vanity metrics that aren’t connected to a business goal. [...]

By |2019-08-21T14:12:19-04:00July 3rd, 2019|Content Marketing, Content Marketing Metrics|

Dev Marketing 101: Content Marketing

Content marketing is getting a lot of looks in the developer marketing space, and rightfully so. A strong content marketing strategy allows you to demonstrate your knowledge and build trust with your target audience. It also helps you add life and personality to your brand. But like any marketing endeavor, there is more to it than meets the eye. Having a content marketing section of your plan means more than just throwing a few blog posts on your site and calling it a day. Your content marketing must be organic and authentic, as well as calculated and on message. [...]

By |2017-12-04T21:40:43-05:00November 30th, 2015|Insights and Analytics|