ContentLab IO, Author at Developer Media

Ask a Developer: Jess Chadwick Thinks Screenshots are Developer-Friendly

Why Ask a Developer? It can be dangerous to rely too much on anecdotal evidence. That’s why we often rely on data like that collected by Evans Data Corporation, SlashData, and their ilk. But, sometimes it pays to run an idea, question or assumption by a member of the audience (MOA). In this case, a developer. Sure, there are as many answers as there are developers, but often interesting nuances emerge. And, not surprisingly, overarching themes told at a human scale often bear out what is learned at a population scale. That’s why we asked celebrity developer and Twitch [...]

By ContentLab IO|2020-01-20T18:32:26-05:00January 27th, 2020|Ask a Developer|

Technical How-to Best Practices for Multigenerational Appeal

A Technical How-to vs. a Technical Tutorial Technical tutorials give a lot more background and information, and may incorporate how-to’s within a broader context that gives much more detail about why, what, and how. Technical how-to’s more narrowly focus on completing a specific task with a specific tool, platform, or technique. Developers with more experience may find how-to’s more useful, whereas those new to their careers may find tutorials more useful as they are still obtaining more general knowledge about their field. When Evans Data Corporation asked developers about the technical content topics they were most interested in — [...]

By ContentLab IO|2020-01-14T22:39:28-05:00January 22nd, 2020|Content Marketing|

Ask a Developer: Andy Morrell Wants Comprehensive Blog Posts

Why Ask a Developer? It can be dangerous to rely too much on anecdotal evidence. That’s why we often rely on data like that collected by Evans Data Corporation, SlashData, and their ilk. But sometimes it pays to run an idea, question or assumption by a member of the audience (MOA). In this case, a developer. Sure, there are as many answers as there are developers, but often interesting nuances emerge. And not surprisingly, overarching themes told at a human scale often bear out what is learned at a population scale. That’s why we asked celebrity developer and Twitch [...]

By ContentLab IO|2020-01-20T12:36:00-05:00January 20th, 2020|Ask a Developer|

Gen Appeal: How to Reach Millennial Developers Without Alienating the Rest of Your Audience

“OK, Boomer. Whatever, Karen” Generation wars are fun to exploit for t-shirts and trolls, but are not much of an asset when building a developer community or reaching a developer audience (look here for the definitions of Boomers, Millennials, Gen Xers, Gen Z, and why you should care). However, the generational lens does inform your audience’s technical content preferences and motivations. Understanding those nuances can help you reach specific segments. The good news is that it is possible to craft a technical marketing strategy to reach millennial developers without alienating the rest of your audience. Focus on Motivation Multiple [...]

By ContentLab IO|2020-01-13T17:26:41-05:00January 15th, 2020|Advertising to Developers, Marketing to Developers|

Ask a Developer: Joe Guadagno Prefers Text Tutorials

Why Ask a Developer? It can be dangerous to rely too much on anecdotal evidence. That’s why we often rely on data like that collected by Evans Data Corporation, SlashData, and their ilk. But sometimes it pays to run an idea, question or assumption by a member of the audience (MOA). In this case, a developer. Sure, there are as many answers as there are developers, but often interesting nuances emerge. And not surprisingly, overarching themes told at a human scale often bear out what is learned at a population scale. That’s why we asked celebrity developer and Twitch [...]

By ContentLab IO|2020-01-20T13:01:47-05:00January 13th, 2020|Ask a Developer|

Beyond Content: Tips to Boost Search Traffic

Developers Rely On Search Engines Increasingly, developers are relying on search engines to find their technical content. As you can imagine, at ContentLab, we frequently work with clients to help raise their profiles in Google searches. Usually, we focus on developing concepts for actionable, high-quality technical content to help provide a leg up in attracting organic search traffic. But sometimes when reviewing the content offerings of clients, we find that there are opportunities for some easy, impactful gains — simply by adapting and optimizing their websites. Tips to Improve Your Content’s SERP Performance Here are a few things we [...]

By ContentLab IO|2020-01-07T21:48:52-05:00January 10th, 2020|Beyond Content, Content Marketing, Content Marketing Metrics|

Tech Content Marketing Behaviors and Motivations by Generation and Experience

Generations and Years of Experience Many developer roles wind up influencing purchases when it comes to developer tools and platforms. Both age and years of experience as a programmer shape the lens through which developers perceive technical content. Unfortunately, sometimes we only have data for one or the other. So while generations refer to age (look here for the definitions of Boomers, Millennials, Gen Xers, and Gen Z, and why you should care), years of experience refer to how long someone has been working as a programmer. The two are often linked, but not always, and that is important [...]

By ContentLab IO|2020-01-07T16:06:23-05:00January 8th, 2020|Advertising to Developers, Marketing to Developers|

Ask a Developer: SEO Matters to Alice Brosey

Why Ask a Developer? It can be dangerous to rely too much on anecdotal evidence. That’s why we often work from data collected by organizations like Evans Data Corporation, SlashData, and their ilk. But sometimes it pays to run an idea, question, or assumption by a member of the audience (MOA) — in this case, a developer. Sure, there are as many answers as there are developers, but often interesting nuances emerge. And not surprisingly, overarching themes told at a human scale often bear out what is learned at a population scale. That’s why we asked celebrity developer and [...]

By ContentLab IO|2020-01-20T13:02:41-05:00January 6th, 2020|Ask a Developer|

The Importance of Generational Segmentation for Successful Technical Content Marketing

The Top Challenge for Technical Content Marketers When the Content Marketing Institute asked technical content marketers what their top challenge was in 2019, 68% said: creating content for multiple roles. Even tech content marketers who consider themselves extremely successful struggle (66% of top performers compared to 68% of tech content marketers overall). Identifying multiple roles, as an issue, is still ambiguous. This encompasses different responsibilities (managers vs. individual performers); different programming skill sets (front-end vs. back-end, for example), and different levels of experience. Experience often correlates to age (not always, but assuming a typical educational trajectory, more years since [...]

By ContentLab IO|2020-01-03T19:03:48-05:00January 1st, 2020|Content Marketing, Marketing to Developers, Uncategorized|

The 5 Most Popular Technical Content Marketing Topics of 2019

The Power of “Did You Know?” Without a doubt, developer marketers really want to understand developers: who they are, what drives them, what keeps them up at night. Based on our own blog traffic, they are also very interested in answering questions about the most effective content marketing strategies. We took a look at our page visits and content campaigns, evaluated what content marketers were most curious about in 2019, and considered what it might mean for 2020. #5. Show Me the Content! Our most popular content on ContentLab is the technical content itself. Unsurprisingly, technical content marketers are [...]

By ContentLab IO|2019-12-19T18:08:18-05:00December 24th, 2019|Marketing to Developers|

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