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So far ContentLab IO has created 23 blog entries.

Ask a Developer: Jason van Brackel Follows Technical Blogs to Docs

Why Ask a Developer? It’s fun getting to know each developer! However, we know individual stories can have unmerited weight. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea, question or assumption by a member of the audience (MOA) can still add value. In this case, our MOAs are your audience, too — developers and other IT professionals. Sure, there are as many answers as there are developers. Nonetheless, often interesting trends as well as hard-to-find nuances emerge. Unsurprisingly, stories told at a human scale often [...]

By |2020-04-20T22:49:32-04:00February 24th, 2020|Ask a Developer|

Dev Role Discovery Best Practices

What Do We Mean By Dev Roles? The roles that developers play in a developer decision-making unit (DDMU) are key to influencing how a DDMU (or team) decides to acquire and apply your brand’s product. And developers may have specific roles and expertise within a technical team that influence their points of view, priorities, and motivations. When creating technical content that your audience will find most useful in understanding your brand and your brand’s offering, it’s important to keep these elements in mind. Role Discovery It’s useful to begin role discovery by defining the DDMU you are supporting with [...]

By |2020-02-14T15:02:22-05:00February 19th, 2020|Audience segmentation, Content Marketing|

Ask a Developer: Andy Schwam Wants Technical Content That Explains Why

Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea, question or assumption by a member of the audience (MOA) can still add value. In this case, our MOAs are your audience, too — developers and other IT professionals. While there may be as many answers as there are developers, often interesting trends as well as hard-to-find nuances emerge. Unsurprisingly, stories told at a human [...]

By |2020-04-20T22:50:27-04:00February 17th, 2020|Ask a Developer|

How to Create a Tech Content Strategy that Addresses Multiple Developer Roles

Reaching All the Roles In 2019, 68% of technical content marketers told the Content Marketing Institute that their top challenge last year was addressing a wide variety of roles. When creating technical content marketing materials for developers, roles have to be defined for both the business and technical categories of the developer decision-making unit (DDMU). Due to the complexity of the DDMU and the technical complexity of many applications, it’s obvious that the successful content marketer must create a tech content strategy that reaches multiple developer roles. Who Makes Up The DDMU The developer decision-making unit (DDMU) comprises all [...]

By |2020-02-05T14:10:24-05:00February 12th, 2020|Audience segmentation, Content Marketing|

Ask a Developer: Jason Gaylord Starts with Documentation, Ends with Developer Community

Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea, question or assumption by a member of the audience (MOA) can still add value. In this case, our MOAs are your audience, too — developers and other IT professionals. While there may be as many answers as there are developers, often interesting trends as well as hard-to-find nuances emerge. Unsurprisingly, stories told at a human [...]

By |2020-04-20T22:51:18-04:00February 10th, 2020|Ask a Developer|

Why Developer Role Segmentation Impacts Tech Content Marketing Campaigns

It’s Complicated Understanding the specific demographics of your content marketing audience is important, and generational segmentation is key. But it’s more complicated than that — 68% of technical content marketers told the Content Marketing Institute their top challenge in 2019 was addressing a wide variety of roles. For technical content marketers, audience segmentation by developer role is critical. Why Segment The Influencers, Users, and Gatekeepers? According to data presented by Developer Media from a CodeProject survey, 35% of the developers who responded reported they rejected tools. Another 30% revealed they don’t have to reject tools — they have full [...]

By |2020-01-28T21:07:57-05:00February 5th, 2020|Content Marketing|

Ask a Developer: Sam Basu Learns Hands-On from Text-Based Tutorials

Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea, question or assumption by a member of the audience (MOA) can still add value. In this case, our MOAs are your audience, too — developers and other IT professionals. While there may be as many answers as there are developers, often interesting trends, as well as hard-to-find nuances, emerge. Unsurprisingly, stories told at a human [...]

By |2020-04-20T22:52:14-04:00February 3rd, 2020|Ask a Developer|

Tech Content Channel Distribution Best Practices

Come Out, Come Out Wherever You Are Developer audiences abound in a wide variety of channels. It’s important to know where to find them, and then think about which channels may appeal more to your generational segments. We went into this in some depth last year, but let’s take a look at some of the highlights. Where Are Developers? It’s important to remember that while developers are on Twitter, Facebook, and Linkedin, they also look for content in developer-specific digital environments like D2D communities, developer influencer blogs, and media-specific platforms. Social Networks.  Matthew Pruitt, Head of Global Community and [...]

By |2020-01-22T01:40:45-05:00January 29th, 2020|Content Marketing|

Ask a Developer: Jess Chadwick Thinks Screenshots are Developer-Friendly

Why Ask a Developer? It can be dangerous to rely too much on anecdotal evidence. That’s why we often rely on data like that collected by Evans Data Corporation, SlashData, and their ilk. But, sometimes it pays to run an idea, question or assumption by a member of the audience (MOA). In this case, a developer. Sure, there are as many answers as there are developers, but often interesting nuances emerge. And, not surprisingly, overarching themes told at a human scale often bear out what is learned at a population scale. That’s why we asked celebrity developer and Twitch [...]

By |2020-01-20T18:32:26-05:00January 27th, 2020|Ask a Developer|

Technical How-to Best Practices for Multigenerational Appeal

A Technical How-to vs. a Technical Tutorial Technical tutorials give a lot more background and information, and may incorporate how-to’s within a broader context that gives much more detail about why, what, and how. Technical how-to’s more narrowly focus on completing a specific task with a specific tool, platform, or technique. Developers with more experience may find how-to’s more useful, whereas those new to their careers may find tutorials more useful as they are still obtaining more general knowledge about their field. When Evans Data Corporation asked developers about the technical content topics they were most interested in — [...]

By |2020-01-14T22:39:28-05:00January 22nd, 2020|Content Marketing|
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