The Loop
Stay in “The Loop” on developer marketing and industry trends with Developer Media’s Blog.
Meet the Developer: Introducing Michael “Show Me the Info“ Washington
What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing [...]
Practitioner Content Marketing Playbook: Curation
You may have missed Fixate IO's workshop last spring at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. We got great feedback from those who attended (THANK YOU!!). At Evans Data's Developer Marketing Summit 2018 this September, we heard speaker after speaker highlight the importance of quality, technical content when engaging developers. Whether you missed it or [...]
Meet the Developer: Introducing Peter “I Can Be Bribed” Kvis
What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing [...]
Practitioner Content Marketing Playbook: Metrics
You may have missed Fixate IO's workshop last spring at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. We got great feedback from those who attended (THANK YOU!!). At Evans Data's Developer Marketing Summit 2018 this September, we heard speaker after speaker highlight the importance of quality, technical content when engaging developers. Whether you missed it or [...]
Meet the Developer: Introducing Mark “Context Is Everything” Downie
What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing [...]
What is Practitioner Marketing?
What is practitioner marketing? While Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing, for technical markets, its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers. This is particularly true in very specific technical markets like Bioinformatics, DevOps, SecOps, and Big Data. Enter practitioner marketing—Content written by subject matter experts who [...]
Meet the Developer: Introducing Mahsa “Always Improving” Hassankashi
What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you— the marketer—insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at [...]
Making Developer Contests Count
Nothing incentivizes developer engagement better than developer contests. Implicit in the developer contest is the requirement for engagement via participation. By collecting data about who participates in each contest, you get more than a mailing list—you immediately gain valuable insight about your audience. What rewards attract them? Who tends to participate in contests? This is valuable customer insight! Even better, properly [...]
Meet the Developer: Introducing Marc “Challenge the Mainstream” Clifton
What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. “Meet the Developer” lets you get to know individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. I had the great pleasure of [...]