The Loop
Stay in “The Loop” on developer marketing and industry trends with Developer Media’s Blog.
Meet the Developer: Introducing Marc “Challenge the Mainstream” Clifton
What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. “Meet the Developer” lets you get to know individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. I had the great pleasure of [...]
Humans vs. Robots
Introduction Programmatic advertising was once viewed as the most promising trend in advertising, allowing advertisers to forgo the expense and commitment of working with ad sales to commit to buying ads and instead choose a lower-priced, data-driven robot using AI to bid on placement on a variety of media sites. The offer of advantages such as lower price per CPM, real-time [...]
Meet the Developer: Introducing Allen “Tell Me a Story” O’Neill
What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at [...]
Show Me the Code: Creating Content for Developers
Introduction If you are advertising to developers, marketing to developers, or if you’re in developer relations (DevRel), you have probably noticed you are messaging to a group of highly intelligent skeptics who are low on patience for any intrusion in their world that doesn’t deliver value. When creating content for developers, keeping this in mind ensures your content gets consumed instead [...]
Download the March 2018 Developer Media Audience Profile by Evans Data
What is this and why should I read it? If you are marketing to developers, you need to understand your audience. We can help you by understanding ours. Get the skinny on who our audience is from the March 2018 Developer Media Audience Profile—gathered for you by Evans Data Corporation, one of the most trusted research organizations in our industry. In [...]
Meet the Developer: Introducing Sacha “Try before I Buy” Barber
What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing and advertising to developers, you absolutely should. “Meet the Developer” helps you discover the person behind the code. Learn who they are, why they write about developing, and how they experience the advertising and content you are throwing at them. I had [...]
Dating Your Customer
Introduction Trying to advertise to developers is a lot like dating. You want to get into a relationship with them — a customer relationship. Maybe you are responsible for developer marketing or developer relations, and you want to pursue a deep developer relationship for your platform or open source project. You aren’t looking for a one night stand. So why do [...]
D2D Marketing: An Advertising Guide
Developer-to-developer (D2D) communities are places where developers go to share and obtain the information they need to do their work. D2D marketing, a form of developer marketing, is a content marketing strategy that leverages the strengths of placing your content and advertising in target-rich, thriving D2D communities. Download this guide to learn how you can use D2D community advertising in conjunction [...]
The Best Ad Platforms Provide Brand Protection
If your ad platforms provide brand protection, what you have delivered is as important as brand awareness. With behavioral ad targeting via a number of digital platforms, the context in which your company’s ad appears can prompt any potential reaction, from irritating your customer to offending them. When selling business-to-business (B2B), it is important that your ads are served to your customers [...]