The Loop

Stay in “The Loop” on developer marketing and industry trends with DeveloperMedia’s Blog.

Five Steps to Aligning Your Landing Page and Your Advertising

#1 Address Your Audience Step one of aligning a landing page and advertising is pretty basic, but it requires awareness and review. Gather examples of your landing page(s) and advertising, and look to see if they address your target audience, both in content and visually. You may have different segments, so messaging can be different, but it has to be deliberately [...]

By |May 25th, 2023|Categories: Content Marketing|

Your Choice: Eblasts vs. Newsletters

Start With Your Goal in Mind The choice between newsletters or eblasts should be predicated on your expected results because these two communication vehicles can produce very different (and desirable) results. Outbound marketing has lost some ground with the novelty of inbound marketing, but in terms of maintaining communication with your existing developer audience and attracting new clients, proactive communication has [...]

By |May 10th, 2023|Categories: Marketing to Developers|

The Essence of Email Marketing

Means, Motive and Opportunity Email marketing still remains one of the best marketing tactics for Return On Investment because: As a marketer to the developer community, you have the means to reach your audience. While it may be easy to develop a campaign, and easy to deploy one, it's also easy to work with experts in the field and execute a [...]

By |April 27th, 2023|Categories: Content Marketing|

Measuring Developer Marketing Campaigns – More Than Clicks

Sorting Through an Abundance of Data Digital marketing can create endless streams of data. These data streams can be analyzed in a variety of ways to determine if marketing or advertising campaigns are effective. And that’s really the holy grail of marketing — measuring results and effectiveness — especially when you are looking for a return on your investment (ROI). But [...]

By |March 22nd, 2023|Categories: Insights and Analytics, Marketing to Developers|

The Joy of Email Marketing

Is Email Still Relevant? Way back in 1971, an engineer named Ray Tomlinson sent the first email, unknowingly starting a communications revolution. Billions and billions of emails later, email is still an effective advertising channel for targeted audiences. As a best practice, you should periodically evaluate every marketing tactic in your bag for effectiveness and the value each brings to your [...]

By |March 15th, 2023|Categories: Marketing to Developers|

Brand Awareness and Developers

Who Cares? No one doubts the importance of a brand. Your brand is your company personified because it evokes a complex image from a simple name and equates it to a value. The brand image positions the brand in the public’s mind by the recall of reputation, quality, price, and value. Quality is principally the responsibility of the production arm of [...]

By |March 8th, 2023|Categories: Content Marketing, Marketing to Developers|

Four Considerations for Determining Advertising Frequency

Digital advertising presents the advertiser with a lot of options, particularly when developers are the target audience. In the work of creating developer-focused marketing campaigns, it can be easy to forget that the frequency tactics that are effective for a wider audience may not be as effective for developers. This brief article offers four advertising frequency considerations to keep in mind as [...]

By |February 17th, 2023|Categories: Audience segmentation, Marketing to Developers, Research|

Email Marketing is Still More Effective than Social Media in Reaching Developers

A Dynamic Situation There’s a battle out there for people’s attention, and your choice of weapons is largely determined by the preferences of your developer audience. The key element is your outbound strategy and whether you go social or email. The biggest difference between social and email marketing remains the ability to better target your audience — specifically, group targeting with [...]

By |February 8th, 2023|Categories: Marketing to Developers|

The Secret to a Successful Landing Page

Think ConversionsDespite the importance of landing pages, simple elements are often overlooked, including making sure everything on a landing page works correctly. Landing pages are an integral part of your marketing and advertising campaigns. Landing pages shouldn’t be do-it-yourself projects, but they should be test-it-yourself to make sure everything works as advertised.Any interaction with your brand should be frictionless for your audience. [...]

By |January 27th, 2023|Categories: Content Marketing, Marketing to Developers|

How to Use Developer Curiosity to Reduce Developer FUDA (Fear, Uncertainty, Doubt and Anxiety)

The Stress of Decision-Making Research has determined that there are seven steps we typically go through in the decision-making process. First, we must recognize that a decision needs to be made. Then, we need to gather information, identify alternatives, evaluate possible outcomes, make a choice, implement that choice, and evaluate our decision. The amount of thought we put into the process [...]

By |December 14th, 2022|Categories: Content Marketing, Marketing to Developers|
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