The Loop

Stay in “The Loop” on developer marketing and industry trends with DeveloperMedia’s Blog.

AI’s Role In Marketing And Advertising

Embracing The AI Wave Recent breakthroughs in AI have brought it to the forefront of our culture. AI is pervasive, and whether you view it as a threat or a blessing, AI is here to stay. Its influence will touch every individual in some capacity. AI has been around in various forms for several years, from auto-spelling correction to chatbots, and [...]

By |October 11th, 2023|Categories: Beyond Content, Content Marketing|

There Is No Secret Strategy for Developers

No Secrets People are curious to learn secrets, but sharing secrets on the internet defeats the whole purpose of having a secret. So let’s all agree, for now, that there are no secret strategies for marketing to developers — at least on the internet. In the quest to market to developers, what can be elusive are the opportunities to apply time-tested [...]

By |September 27th, 2023|Categories: Marketing to Developers|

Marketing to Developers: Are They Buying What You’re Selling?

Understand Your Developer Audience Selling any type of product to software developers is a challenge. To be successful, you must intimately understand your developer audience. Are you selling to the developer, or are you selling to the company the developer is working for? These are two different audiences, with different needs, triggers, and motivations. The primary motivation for a developer to [...]

By |September 14th, 2023|Categories: Marketing to Developers|

Marketing & Advertising in Tough Times

A Quick Review of the Last Few Years Most of us once considered the tech sector bulletproof — impervious to layoffs and downsizing. History has proven us wrong. Infinite variables are constantly in play in business and in life, especially in modern society, and anything can happen. Looking back to recent history, some of the blame can be attributed to the [...]

By |August 31st, 2023|Categories: Marketing to Developers|

Don’t Ever Stop Building Your Brand

It’s More Than a Feeling Are brand awareness and brand recognition the same? Definitely not — and understanding the distinction will help you in your brand marketing efforts. Loosely described, brand awareness is composed of the sights and sounds a brand makes, or the cues which make a target developer audience aware of the existence of a brand, without necessarily knowing [...]

By |August 16th, 2023|Categories: Marketing to Developers|

Why Developers Love Their Newsletters

Note: This is an update of a previous post. Newsletters remain one of the best means of communicating with your developer audience. They should be an integral part of your communications program, along with email, blogs, and trial offers. Newsletters are trusted by developers because they enjoy and find useful the content you provide. With so much potential, newsletters should be [...]

By |July 20th, 2023|Categories: Marketing to Developers|

Developer Marketing Website Fails — Things to Avoid!

Website Annoyances Companies love to solicit feedback. Whether it’s used to simply check a box to comply with their Net Promoter Score audit, or it’s actually used to improve the customer experience depends on the company’s culture. Feedback can be brutal, but it’s one of the few things that lead to change. Websites really are the storefront of your company because [...]

By |July 5th, 2023|Categories: Marketing to Developers|

Why Typical Lead Generation Techniques Don’t Resonate With Developers

Let’s Talk About the Developer Experience The developer community is a highly technical audience. Many developers hold advanced degrees and enjoy working with complex numbers. How can you market to developers who tend to be more skeptical than the rest of the general population? The secret to generating leads from developers is that you have to make a compelling offer. That [...]

By |June 23rd, 2023|Categories: Marketing to Developers|

Is There a Marketing Funnel for Developers?

Long Live the Funnel Traditional marketers love the marketing funnel. The Attention – Interest – Desire – Action (AIDA) funnel is a guide to purchasing behavior. A newer, linear, version of the funnel called the buyer’s journey added more context to the marketing aspect of the sales process. The newest version of the funnel, commonly called “The Flywheel” takes the concept [...]

By |June 8th, 2023|Categories: Content Marketing, Marketing to Developers|

Five Steps to Aligning Your Landing Page and Your Advertising

#1 Address Your Audience Step one of aligning a landing page and advertising is pretty basic, but it requires awareness and review. Gather examples of your landing page(s) and advertising, and look to see if they address your target audience, both in content and visually. You may have different segments, so messaging can be different, but it has to be deliberately [...]

By |May 25th, 2023|Categories: Content Marketing|
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