The Loop
Stay in “The Loop” on developer marketing and industry trends with DeveloperMedia’s Blog.
Successful Brands and Their Advertising Strategy
Why Bother Advertising? Humans rely on repetition to learn, and successful advertising is all about frequency and repetition. Promoting your brand through advertising is a core function of marketing. Iconic brands like Apple, IBM, Nike, and Coca Cola earned their status by curating their brands through consistency and by maintaining a presence in front of their audience through advertising. Uber-icon brand [...]
Five Considerations for Optimal Advertising Frequency
Introduction Advertising has its limits. Too little, and you may not get the attention of your developer audience and the results you expect. Too much, and you run the risk of oversaturation, and of irritating or alienating your developer audience. The key is finding the sweet spot where you raise a level of awareness, generate interest, create demand, and trigger an [...]
How to Create the Most Effective, Engaging, and Targeted Email/Eblast
Introduction Email remains an important and effective means of connecting with your audience. Email is so ubiquitous that constructing a promotional email may seem like a no-brainer. But if you’ve fallen into a rut and your latest emails have not generated the expected results, it may be time to review some email content creation fundamentals, and consider some alternatives to what [...]
Why You Still Need Email to Reach Your Developer Audience in a Social Media World
Social Media — All In? “Social media” has become an accepted term to describe a variety of communication forms over social networks. Initially, it had a positive connotation. But as the medium has evolved, so have its negative aspects. Social media will continue to evolve over time, but as of today, people tend to view certain categories of postings with a [...]
The Choice is Yours: Eblasts vs. Newsletters
Be Selective, Be Effective Both eblasts and newsletters are effective means of communicating with your developer community. Each of these tactics has positive and negative attributes which will impact your decision as to when to use them. Eblasts and newsletters are not mutually exclusive; both eblasts and newsletters can be integrated into your strategy and campaign plans. Before we compare the [...]
The Essence of Email Marketing
Cutting Through the Clutter You may live with clutter in your house, garage, or cell phone (overwhelmed by notifications?), but the clutter that’s most concerning to marketers is the advertising clutter competing for the attention of the developer audience. How do we cut through the clutter? By rising above it. We rise above the clutter by offering solutions to their problems [...]
Why Email Marketing is More Effective in Reaching Developers in a World Dominated by Social Media — 2022
As marketers, we have to communicate to our audience in the most effective and efficient manner. Our communications ultimately have to create demand for our products or services. Just as you don’t use exactly the same message every time, you don’t use the same method every time. Humans in general — and developers in particular — like variety. They like to [...]
Developer Marketing Website Worsts — Don’t Do These Things!
Besieged by IWA — Irritating Website Annoyances Companies love to solicit feedback. Whether it’s used to simply check a box to comply with their Net Promoter Score audit, or it’s actually used to improve the customer experience depends on the company’s culture. Feedback can be brutal, but in reality, it’s one of the few things that lead to change. It’s been [...]
Does Your Landing Page Match Your Advertising?
All Together, Now... How do you feel about harmony? Are your marketing efforts in coordination, exhibiting uniformity, and are they immediately recognizable by your developer audience? Do you end each workday in deep satisfaction knowing your systems are in balance? When you consider your advertising in the context of harmony, do the elements support each other to deliver a message that [...]
Meet the Marketer – Lydia Nicoll
Developer Marketing Insights With this new series, we are spotlighting professionals who are focused on marketing to developers. Our goal with this series is to provide access and insight from peers like Lydia Nicoll, so that you can learn firsthand how they market to developers. We also want to share best practices, and we hope you’ll learn something new! An American in [...]