Blog2020-10-06T01:01:41-04:00

The Loop

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What Makes a Good Developer Ad?

The Rationale The primary role of marketing is to create demand in the market for specific products and services. Advertising plays a prominent role in the marketing mix, and can take many forms:  print, broadcast and digital media (including web ads, targeted search engine ads, and social media ads), display advertising in blogs, along with newsletters, forums, and content-rich sites. To [...]

By |November 12th, 2020|Categories: Marketing to Developers|

What Programming Skills Do Developers Think They Will Need Over the Next 3 Years?

Crystal Ball Time Here is an interesting survey from our friends at Code Project. They asked their developer community to predict what developer programming skills will be important over the next three years. The survey period was in early April, in the early stages of the pandemic, so we don’t know if the responses would be different at the time this [...]

By |October 28th, 2020|Categories: What the Developers Say|

Outbound Marketing to Developers (a.k.a. Email Marketing)

Outbound Marketing The world has changed, and it’s time to take a fresh look at one of the simplest and most effective digital marketing tools in your toolbox — outbound marketing. The need is self-evident; the pandemic has effectively isolated people from normal channels of communication. It has also essentially eliminated two important avenues of communication: the trade show and the [...]

By |October 14th, 2020|Categories: Marketing to Developers|

Developer Product Evaluation Preferences

Product Evaluation Preferences Evaluating a product for purchase is tricky business. As the cost and complexity of the product increases, so does the risk; risk of failure, embarrassment. Your reputation on the line when making a product selection, and decisions have to be made. So Code Project asked its developer community “How do you prefer to evaluate a product?” From a [...]

By |September 30th, 2020|Categories: Marketing to Developers|

Meet the Developer: Introducing Mehreen Tahir

What About the Developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers.  Meet the people behind the code and learn about how they experience the advertising and content you are throwing [...]

By |September 16th, 2020|Categories: What the Developers Say|

Get Time on Your Side for Successful Developer Advertising Campaigns

Advertising Basics An advertising campaign is a primary method of delivering messages to your audience as a component of an overall marketing strategy. While advertising can mean many things, digital advertising is generally categorized as either paid or earned. Paid advertising is where you are paying someone for space and time. Earned advertising used to be called publicity — and basically, [...]

By |September 2nd, 2020|Categories: Marketing to Developers|

What Ad Copy Draws Developers’ Interest?

Write Ad Copy Developers Notice Wouldn’t you love to be able to write the ad copy developers notice? The content your ad points developers to will shape the message of your ad. To create the most effective ad copy, you must know the content topics that will interest your technical audience. Start With the Value Proposition If your ad points your [...]

By |May 26th, 2020|Categories: Content Marketing, Marketing to Developers|

Why Market to Developers? Developers Have Influence

Why Market to Developers? Maybe your product’s customer is actually a CIO. Maybe the purchasing team sits on the business side of the house. Maybe developers aren’t even really your customer, you just need to convince their company’s C-suite to build a product with your API and put that on their product development map. So, why should you pay attention to [...]

By |May 25th, 2020|Categories: Insights and Analytics, Marketing to Developers, Research|Tags: |

Developer Programming Woes: What Should Brands Improve?

The More Things Change, The More Things Stay the Same Many developers are finding themselves under the gun, with more being expected of them in shorter amounts of time. Everything from new tools to new processes are now on the market, with the hope of making programming more efficient, more accurate, and more cost-effective.  CodeProject asked its developer community, “Is the process of [...]

By |May 19th, 2020|Categories: Marketing to Developers|

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