The Loop
Stay in “The Loop” on developer marketing and industry trends with Developer Media’s Blog.
Developer Marketing Resolution 6: Stop Over Infogating Content
What do modern developers do? Thanks to devops, more and more. In fact, your modern developer may even be an IT operations professional acting like a developer. Bottom line: your audience and your customers are BUSY. So when you make them fill out multiple fields, or give them the chance to hesitate about how their information will be used when they want [...]
Writing Winning Content: Meet CodeProject 2018 MVP Roger Deutsch
Modern developers like Roger Deutsch (who goes by the handle Raddevus) have evolved with their field because of their love of learning. Fortunately, developers like Roger also love to share what they learn, in part to archive their own knowledge for themselves. Roger loves to challenge himself to learn new things as a developer and then write about it, which has [...]
Developer Marketing Resolution: Date your customer before you ask them to go all the way
What does it mean to go all the way in a customer relationship with the modern developer? It's more than just asking them to pay. Anything from asking for information like phone numbers up to and including asking for surveys to be filled out, feedback to be given, or APIs to be written all qualify as big commitments in your customer’s [...]
Developer Marketing Resolution 5: Create Contests That Teach
Why use contests to drive modern developer engagement? Unlike hackathons that attract a wide range of developers, often mainly students, online events like contests can engage developers with jobs, including those who influence or make purchases. However, what drives developer engagement? There are several knobs you can turn to create successful developer contests. But within the context of experimentation, managing expectations, and [...]
Developer Marketing Resolution 4: Promote Your Content in Newsletters
The modern developer loves newsletters. Developers click on newsletter links. Are pigs flying? Did hell freeze over? Nope. Developers like to receive information about the tools and services they can use in their developer-to-developer communities, pure and simple. Say it loud, say it proud, because it’s just true. Developers Like Newsletters Who says? Well, besides the comments we received when we interviewed [...]
Writing Winning Content: Meet AI Tensorflow Challenge Winner Oana Mancu
Modern developers such as Oana Mancu love to incorporate play into their professional life. That’s why entering challenges like the CodeProject AI TensorFlow Challenge held from Oct. 18–Dec. 31, 2018, was a no-brainer. Who wouldn’t want to learn something new, as Oana did, and get a chance to prove that knowledge? Especially with an attention-getting $5,000 in prizes being offered. The [...]
Developer Marketing Resolution 3: Put Brand Awareness First
When we interviewed developers, several indicated they would only click on product advertising if they recognized the brand. So before you launch your product marketing ad campaign that invites them to click through to a trial or an API, it’s best that they recognize your brand. That’s why it’s so important to put brand awareness first. One-Two Punch Content and promotion. [...]
Developer Marketing Resolution 2: Own Public Documentation
Whether you are speaking to the modern developer, modern IT, or the DevOps engineer, public documentation may be the first content they consume. As the first face of your product or company a developer prospect sees, it needs to be a good one. That’s why your public documentation deserves to be part of your content marketing strategy. It also deserves to be [...]
Calling All DevOps Engineers
Calling Them What? And that is the question. If you are marketing to developers, you already know that there is no generic “developer.” Undoubtedly, your tool or service is meant to be wielded by a very specific developer persona. But thanks to DevOps, that persona may be employing multiple tools. So when your persona also identifies as DevOps, what does that [...]