The Loop
Stay in “The Loop” on developer marketing and industry trends with Developer Media’s Blog.
What Ad Copy Draws Developers’ Interest?
Write Ad Copy Developers Notice Wouldn’t you love to be able to write the ad copy developers notice? The content your ad points developers to will shape the message of your ad. To create the most effective ad copy, you must know the content topics that will interest your technical audience. Start With the Value Proposition If your ad points your [...]
Why Market to Developers? Developers Have Influence
Why Market to Developers? Maybe your product’s customer is actually a CIO. Maybe the purchasing team sits on the business side of the house. Maybe developers aren’t even really your customer, you just need to convince their company’s C-suite to build a product with your API and put that on their product development map. So, why should you pay attention to [...]
Developer Programming Woes: What Should Brands Improve?
The More Things Change, The More Things Stay the Same Many developers are finding themselves under the gun, with more being expected of them in shorter amounts of time. Everything from new tools to new processes are now on the market, with the hope of making programming more efficient, more accurate, and more cost-effective. CodeProject asked its developer community, “Is the process of [...]
Using D2D Advertising to Influence Developer Search Behavior
D2D Advertising and Search If you are advertising to developers in developer-to-developer (D2D) communities, you may overcome their propensity to use ad blockers. But how can you use ads in D2D community websites and newsletters to influence search behavior? Fortunately, developer habits are in your favor. Web Search May Affect Your CTR So, what if your ad click rate is low? [...]
Keep Your Promise: Truthful Developer Advertising
It’s Not Just What You Say Developers are a skeptical technical audience. Sure, you can split hairs and say truthful things that are misleading by implication. But you do so at the risk of damaging your campaign and your brand. Learn what it means to have truthful developer advertising through and through. Use Straightforward Language According to our developer interviews, many [...]
Developer Habits That Impact Advertising
Are Developers So Different? Developers share many behaviors with other consumers. However, developer habits and how they influence their interaction with advertising are specific and measurable. It’s useful to consult the data and learn what developers are likely to do when encountering an ad campaign so you can construct the most effective campaigns. This is particularly true if you [...]
D2D Community Advertising Principles
What Is A Developer Community? We’re defining a developer community as a place where developers congregate to build their skills, get questions answered, and share information to help other developers. If it sells advertising, it is probably not associated with a brand or vendor, but is associated with a particular application, language, tool or technology. Because the strength of the community [...]
Attention-Grabbing Developer Advertising
Don’t Annoy Them The first step in attention-grabbing developer advertising is avoiding becoming an annoyance. Evans Data Corporation did advertisers a solid by asking developers about their biggest pet peeves in dealing with marketing materials. And, the winner is… targeting management, not developers. Almost as irritating? Invasive ads. (Like pop-ups!) What Does Grab Their Attention? It’s such a tired trope, but [...]
Recession-Proof Your Brand
Be Seen to Survive It’s simple. Brands that cut their budget during times of financial crisis shrink. Brands that invest in advertising grow. If you are trying to recession-proof your brand you can do it one simple step. Advertise. Be the brand that developers continue to see. Rise to Top of Mind Maybe your brand is already top of mind for [...]