Blog2018-12-19T13:41:28-07:00

The Loop

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The Secret to Technical Content Marketing Stardom

You are a consummate professional. You can create a content marketing strategy for all occasions — go to market, incremental growth, you name it.  And you know how to get it done. You are getting it done, but it is taking more of your time than you thought, and resources can be scarce or unreliable. Particularly the human kind — the [...]

By |April 17th, 2019|Categories: Marketing to Developers, Practitioner Content Marketing|

Developers Reveal Their Biggest Challenges When Learning a New Technology or Framework

It’s Like a Tough Mudder For Their Brains Life-long learners, yes. Thrilled with every step of the process? No. Modern developers notice the hard parts of learning just like everyone else. Because of the nature of their work, they have very specific challenges. Fortunately, these are challenges that technology, tool, and framework companies are well-poised to help them overcome. Yes, YOU [...]

By |April 10th, 2019|Categories: Insights and Analytics, Marketing to Developers, Research|

The Dirty Word for Technical Content Marketing

C’mon. You know it. You’ve heard it. You’ve snickered at it, maybe even blushed. If you take pride in your job, you’ve even taken umbrage at it. And for technical marketing, it’s bandied about even more freely. “Lies” You’ve got it. “Lies.” The dirty word. “Marketing is a lie.” “Marketing lies to you.” Say it however you like. You can use [...]

By |April 3rd, 2019|Categories: Marketing to Developers, Practitioner Content Marketing|

Download the Creating Winning Content Ebook

Winning content for content marketers targeting the modern developer and IT professional is content that interests them and delivers value. Creating winning content encompasses more than putting out an interesting blog post or white paper every once in a while. It is a commitment that requires a strong content marketing strategy connected to business goals. Well-constructed content marketing strategies include clear [...]

Meet the Developer: Introducing Oana “Quality Ad, Quality Product” Mancu

It’s easy to put developers in a box. When you have a skeptical technical audience, you can feel like you are messaging to deaf ears. However, developers like Oana Mancu have sympathy, even empathy, for companies trying to provide a product — especially if you deliver an entertaining, high-quality ad, a high-functioning product website, and are willing to listen to her [...]

By |March 27th, 2019|Categories: Meet the Developer|

Check Out the 2019 Developer Media Audience Profile by Evans Data

Meet the Developer Media Audience If you are marketing to developers, you need to understand your audience. We can help you by understanding ours. Get the skinny on who our audience is from the March 2019 Developer Media Audience Profile — gathered for you by Evans Data Corporation, one of the most trusted research organizations in our industry. In the profile, [...]

Developer Marketing Resolution: Use Sponsorships Strategically

Investing a lot of marketing dollars to reach the modern developer? Industry influencers such as celebrity developers have a ready-made audience who tune in with trust. Use sponsorships strategically to support these influencers and reach their audience. Who is an Industry Influencer? For the modern developer, industry influencers usually owe their celebrity to their technical chops and their industry exposure. Rarely are [...]

By |March 13th, 2019|Categories: Marketing to Developers|Tags: |

Developer Marketing Resolution: Tie your content marketing strategy to a promotion strategy

You are trying to drive modern developer engagement, correct? If you are looking for ads or content marketing alone to inspire this development (*snicker*), then you’ll be disappointed. The best way to engage the modern developer is with compelling content. But, without a promotion strategy, those developers may never know your content exists. Content + Promotion: A Winning Combination According to [...]

By |March 6th, 2019|Categories: Marketing to Developers, Practitioner Content Marketing|Tags: |

Developer Marketing Resolution: Andify Your Practitioner Content Marketing Strategy

Tempted to look for the content marketing silver bullet to reach the modern developer? Here’s a news flash: there really isn’t one. If you’re struggling to select the most powerful type of content to influence or inspire your developer audience and prospects, it’s because the right answer for your practitioner content marketing strategy (or any strategy) isn’t “or.” It’s almost always “and.” [...]

By |February 27th, 2019|Categories: Marketing to Developers, Practitioner Content Marketing|Tags: |

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