The Loop
Stay in “The Loop” on developer marketing and industry trends with Developer Media’s Blog.
Newsletters: Developer Advertising at Its Most Effective
Newsletters Are Great Developer Advertising Most developers love newsletters. How do we know? It’s not just suspect open rates. Developers click on newsletter links. Are pigs flying? Did hell freeze over? Nope. Developers like to receive information about the tools and services they can use in their developer-to-developer communities — pure and simple. Say it loud, say it proud, because it’s [...]
Ask a Developer: Jess Chadwick Thinks Screenshots are Developer-Friendly
Why Ask a Developer? It can be dangerous to rely too much on anecdotal evidence. That’s why we often rely on data like that collected by Evans Data Corporation, SlashData, and their ilk. But, sometimes it pays to run an idea, question or assumption by a member of the audience (MOA). In this case, a developer. Sure, there are as many [...]
Technical How-to Best Practices for Multigenerational Appeal
A Technical How-to vs. a Technical Tutorial Technical tutorials give a lot more background and information, and may incorporate how-to’s within a broader context that gives much more detail about why, what, and how. Technical how-to’s more narrowly focus on completing a specific task with a specific tool, platform, or technique. Developers with more experience may find how-to’s more useful, whereas [...]
Balancing Branding and Activation Advertising for Developer Audiences
Why Strike a Balance? As we talked about in making your brand top of mind, brand recognition is inextricably linked to the next step a consumer will take, whether it is to move your brand from long-term to short-term memory, or to act. Activation ads ask the consumer to take an action, which for digital advertising usually begins with a click. [...]
Ask a Developer: Andy Morrell Wants Comprehensive Blog Posts
Why Ask a Developer? It can be dangerous to rely too much on anecdotal evidence. That’s why we often rely on data like that collected by Evans Data Corporation, SlashData, and their ilk. But sometimes it pays to run an idea, question or assumption by a member of the audience (MOA). In this case, a developer. Sure, there are as many [...]
Gen Appeal: How to Reach Millennial Developers Without Alienating the Rest of Your Audience
“OK, Boomer. Whatever, Karen” Generation wars are fun to exploit for t-shirts and trolls, but are not much of an asset when building a developer community or reaching a developer audience (look here for the definitions of Boomers, Millennials, Gen Xers, Gen Z, and why you should care). However, the generational lens does inform your audience’s technical content preferences and motivations. [...]
Make Your Brand Top of Mind for Developers
Developers Are Consumers First It’s tempting to characterize developers as a completely different species, rather than an audience with specific distinguishing characteristics. But the developers we interviewed in our Meet the Developer series have said many of the things you’d expect from any consumer — among them, that they are much more likely to click on links from brands they recognize [...]
Ask a Developer: Joe Guadagno Prefers Text Tutorials
Why Ask a Developer? It can be dangerous to rely too much on anecdotal evidence. That’s why we often rely on data like that collected by Evans Data Corporation, SlashData, and their ilk. But sometimes it pays to run an idea, question or assumption by a member of the audience (MOA). In this case, a developer. Sure, there are as many [...]
Beyond Content: Tips to Boost Search Traffic
Developers Rely On Search Engines Increasingly, developers are relying on search engines to find their technical content. As you can imagine, at ContentLab, we frequently work with clients to help raise their profiles in Google searches. Usually, we focus on developing concepts for actionable, high-quality technical content to help provide a leg up in attracting organic search traffic. But sometimes when [...]