Blog2021-03-17T14:54:00-04:00

The Loop

Stay in “The Loop” on developer marketing and industry trends with DeveloperMedia’s Blog.

Meet the Developer: Introducing William Springer, Ph.D.

What About the Developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with our Meet the Developer series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at [...]

By |March 31st, 2021|Categories: Meet the Developer|

Successful Developer Advertising Campaigns

First, Do Your Own Development Make sure you do the development involved in creating the developer persona(s) of the developers you need to attract. Understanding your audience is fundamental to successful developer advertising campaigns. Let’s look at three basic demographics using the Evans Data Developer Marketing Survey 2020 as a guide to provide baseline data. Education.  Of those surveyed, Over 70% had [...]

By |March 17th, 2021|Categories: Marketing to Developers|

Learn How Developers Think: Get the Latest “Meet the Developers” Ebook

Why Meet the Developers? We’ve all heard marketers say “developers don’t like to be marketed to.” But in reality, developers are people, too, though perhaps slightly more cynical. That said, they still need products, tools, and services to help them get their jobs done. Your developer marketing and advertising needs to align with how developers like to receive information. In the second [...]

By |March 16th, 2021|Categories: Guides and handbooks, Marketing to Developers, Meet the Developer, Uncategorized|

Meet the Developer: Introducing Dave Auld

What About the Developer? Are you curious about the developers who are the focus of your advertising? Our goal with the “Meet the Developer” series is to give you, the marketer, access and insight into individual developers like Dave Auld. Dave views advertising as a way to learn more about products which may help him in his work or hobbies. Dave does [...]

By |March 3rd, 2021|Categories: Meet the Developer|

7 Ways to Improve Your Developer Ads

Developers are a particularly hard audience to capture with ads. Most of them know how digital advertising platforms work from a technical standpoint. As a result, they’re not particularly enthused when they find ads that don’t meet their standards. Yet, a truly great ad will definitely capture your target developer audience. Are your ads winning developers or losing them? You can improve [...]

By |February 17th, 2021|Categories: Marketing to Developers|

Which Developer Podcast Should You Sponsor?

Go Where the Developers Are Capturing a developer audience requires first discovering where your ideal developer hangs out online, and then gaining their trust. You can accomplish both by sponsoring a developer podcast. Developers value commitment and transparency, alongside clean code (of course). You must be true to your brand and speak their language to gain their trust. There is no better [...]

By |February 3rd, 2021|Categories: Marketing to Developers|

Meet the Developer: Introducing Fiodar Sazanavets

What About the Developer? Our goal with the “Meet the Developer” series is to give you access and insight into individual developers, like Fiodar Sazanavets, so that you can learn firsthand how they perceive your content and advertising. We are pleased to introduce you to Fiodar Sazanavets, a developer who is active in his developer community, Simple Programmer.  In addition to his [...]

By |January 21st, 2021|Categories: Meet the Developer|

The Developer Experience: What Should Your Landing Page Look Like?

The Developer Experience Landing pages are critical to the success of your marketing campaigns, so let’s break their role in the developer experience down into stages to illustrate just how important they are. In Stage One, a developer’s attention is brought to your landing page link via an ad, or content with an embedded link. In Stage Two, the developer clicks the [...]

By |January 6th, 2021|Categories: Marketing to Developers|

Meet the Developer: Introducing Marissa du Bois

What About the Developer? Have you ever wondered about the developers who are the focus of your advertising? Our goal with the “Meet the Developer” series is to give you, the marketer, access and insight into how to best communicate with individual developers like Marissa du Bois. Through this unique forum, we invite you to meet the people behind the code and [...]

By |December 16th, 2020|Categories: Meet the Developer|

How to Create a Good Call-to-Action

The Circle of Life Advertising The purpose of advertising is to motivate your audience to do something — specifically, to engage with your company and ultimately purchase your company’s products or services.  When this happens, your company will earn revenue, which will then trickle down into your paycheck, thus completing the Circle of Advertising. But that circle begins when your audience responds [...]

By |December 9th, 2020|Categories: Marketing to Developers|

Get our Blog Posts by email

To stay in "The Loop", please enter your email address. You can unsubscribe at any time.

Categories

Recent Posts

For Advertisers

The leading digital marketing solution for technology focused advertisers. We offer a wide array of solutions to get your software in the hands of developers.

Learn More

For Publishers

The leading ad serving solution for technology focused publishers. We provide you with content-rich ads that are relevant to your audience.

Learn More

Go to Top