The Loop
Stay in “The Loop” on developer marketing and industry trends with Developer Media’s Blog.
D2D Marketing: An Advertising Guide
Developer-to-developer (D2D) communities are places where developers go to share and obtain the information they need to do their work. D2D marketing, a form of developer marketing, is a content marketing strategy that leverages the strengths of placing your content and advertising in target-rich, thriving D2D communities. Download this guide to learn how you can use D2D community advertising in conjunction [...]
The Best Ad Platforms Provide Brand Protection
Introduction If your ad platforms provide brand protection, what you have delivered is as important as brand awareness. With behavioral ad targeting via a number of digital platforms, the context in which your company’s ad appears can prompt any potential reaction, from irritating your customer to offending them. When selling business-to-business (B2B), it is important that your ads are served to [...]
Marketing to Developers Field Guide
Knowing who you’re selling to is paramount to the success of any marketing program. Written by Developer Media’s Sara Faatz and Lisa Sidlow this guide is a quick reference to address how to strategically identify and reach developer audiences. Click here to download the Marketing to Developers Field Guide eBook
2017 Audience Profile
In March of 2017, Developer Media commissioned Evans Data Corp to conduct a survey of their audience. The objective was to obtain a profile that would portray the various characteristics of the developers who frequent the Developer Media websites and so form a profile of their audience. Evans Data has conducted many developer surveys every year since 1998. We have 12 [...]
4 Reasons to Advertise in Developer-to-Developer Communities
On one hand, the explosion of digital technologies has offered marketers more innovative and powerful new ways to connect with audiences than ever before. But with so many different marketing channels to choose from, coupled with pressure to deliver results on constrained budgets, deciding exactly where and how to allocate your advertising budget can be enough to give anyone a headache. [...]
Dev Marketing 101: Email Marketing
We know how busy marketers are these days, being pulled in many directions and continually being tasked with researching and testing the newest bright shiny objects in digital marketing. Given how much they have on their plates, it’s easy to forget about one of the most powerful digital marketing tools available - Email Marketing. It’s as old as the Internet itself, [...]
Dev Marketing 101: Lead Generation
Generating new business leads is one of the most fundamental duties of any marketing professional. Doing it effectively and consistently, however, can be challenging; especially when dealing with an audience as discerning as software developers. At Developer Media, we’ve helped companies of all sizes grow their developer fanbase and convert prospects into new customers with a no-nonsense approach to lead generation. [...]
Developers Question Everything
When given a task do you carry through without hesitation or do you first question whether the task is even worth doing? Or maybe you’re the type that tends to just disregard and ignore any expectations set by others from the get-go? When you set a goal for yourself do you follow through and accomplish what you set out to do? [...]
Dev Marketing 101: Online Display Advertising
Since their online infancy in the 1990s, display advertisements have grown up to become one of the most prevalent vehicles for digital and online marketing. While this best practices guide will focus on traditional “banner” ads, digital display advertising has evolved from simple static images to also include new forms like video, interactive, rich media ads and more. There’s no sure-fire [...]