The Loop

Stay in “The Loop” on developer marketing and industry trends with DeveloperMedia’s Blog.

Meet the Developer: Introducing Dave Auld

What About the Developer? Are you curious about the developers who are the focus of your advertising? Our goal with the “Meet the Developer” series is to give you, the marketer, access and insight into individual developers like Dave Auld. Dave views advertising as a way to learn more about products which may help him in his work or hobbies. Dave does [...]

By |March 3rd, 2021|Categories: Meet the Developer|

7 Ways to Improve Your Developer Ads

Developers are a particularly hard audience to capture with ads. Most of them know how digital advertising platforms work from a technical standpoint. As a result, they’re not particularly enthused when they find ads that don’t meet their standards. Yet, a truly great ad will definitely capture your target developer audience. Are your ads winning developers or losing them? You can improve [...]

By |February 17th, 2021|Categories: Marketing to Developers|

Which Developer Podcast Should You Sponsor?

Go Where the Developers Are Capturing a developer audience requires first discovering where your ideal developer hangs out online, and then gaining their trust. You can accomplish both by sponsoring a developer podcast. Developers value commitment and transparency, alongside clean code (of course). You must be true to your brand and speak their language to gain their trust. There is no better [...]

By |February 3rd, 2021|Categories: Marketing to Developers|

Meet the Developer: Introducing Fiodar Sazanavets

What About the Developer? Our goal with the “Meet the Developer” series is to give you access and insight into individual developers, like Fiodar Sazanavets, so that you can learn firsthand how they perceive your content and advertising. We are pleased to introduce you to Fiodar Sazanavets, a developer who is active in his developer community, Simple Programmer.  In addition to his [...]

By |January 21st, 2021|Categories: Meet the Developer|

The Developer Experience: What Should Your Landing Page Look Like?

The Developer Experience Landing pages are critical to the success of your marketing campaigns, so let’s break their role in the developer experience down into stages to illustrate just how important they are. In Stage One, a developer’s attention is brought to your landing page link via an ad, or content with an embedded link. In Stage Two, the developer clicks the [...]

By |January 6th, 2021|Categories: Marketing to Developers|

Meet the Developer: Introducing Marissa du Bois

What About the Developer? Have you ever wondered about the developers who are the focus of your advertising? Our goal with the “Meet the Developer” series is to give you, the marketer, access and insight into how to best communicate with individual developers like Marissa du Bois. Through this unique forum, we invite you to meet the people behind the code and [...]

By |December 16th, 2020|Categories: Meet the Developer|

How to Create a Good Call-to-Action

The Circle of Life Advertising The purpose of advertising is to motivate your audience to do something — specifically, to engage with your company and ultimately purchase your company’s products or services.  When this happens, your company will earn revenue, which will then trickle down into your paycheck, thus completing the Circle of Advertising. But that circle begins when your audience responds [...]

By |December 9th, 2020|Categories: Marketing to Developers|

Info-gating Principles: Content Gating Best Practices

Action Equals Reaction There’s a natural tendency among marketers to have high expectations of their audience. With rose-colored glasses, and despite Newton's Third Law (for every action, there is an equal and opposite reaction), we expect positive audience reactions to the content we deliver. The caveat is that it’s an equal and opposite reaction, not an equal and favorable reaction. The good [...]

By |November 25th, 2020|Categories: Marketing to Developers|

What Makes a Good Developer Ad?

The Rationale The primary role of marketing is to create demand in the market for specific products and services. Advertising plays a prominent role in the marketing mix, and can take many forms:  print, broadcast and digital media (including web ads, targeted search engine ads, and social media ads), display advertising in blogs, along with newsletters, forums, and content-rich sites. To [...]

By |November 12th, 2020|Categories: Marketing to Developers|

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