Blog2021-03-17T14:54:00-04:00

The Loop

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Measuring Developer Marketing Campaigns – More Than Just Clicks

Listen to Einstein (or Cameron) The phrase “Not everything that can be counted counts, and not everything that counts can be counted” has been attributed to Albert Einstein — though, in fact, it has been traced to William Bruce Cameron, a noted sociologist, as the originator. While there are many situations in which Cameron’s quote quote applies, it lends itself especially well [...]

By |October 20th, 2021|Categories: Insights and Analytics, Marketing to Developers|

Developer Influence 2021

The capacity to influence is a wonderful thing. It implies that people have trust in your judgement and confidence in your ability to make the right decisions, and that you have knowledge and experience that can be used to guide others’ decision-making. In the developer community, influence can affect decisions around tools, languages, platforms, and procedures. Opportunities for process improvements or greater [...]

By |October 13th, 2021|Categories: Insights and Analytics, Marketing to Developers|

To Call, or Not to Call a Developer, That is the Question

What Are the Odds… …that anyone under the age of 60 will answer a call from an unknown caller? With that in mind, before we delve into specifically contacting a developer, let’s face facts: Based on a study done by Hiya in 2020, only 6% of calls from unidentified callers are answered, primarily because of robocalls and scam callers. Analyze your own [...]

By |October 6th, 2021|Categories: Marketing to Developers|

A Deep Dive Into Machine Learning Developers

To Gather Data Is Human We like to think we are data-driven. From large-scale government or business operations to individuals managing their budget, people justify decisions based on data. Our devices gather data to enable entities to aggregate vast amounts of data which are processed, analyzed, and correlated in order to draw conclusions. Data science (DS), machine learning (ML), and artificial intelligence [...]

By |September 15th, 2021|Categories: Audience segmentation, Insights and Analytics|

Advertising Cloud Tools to Developers

The View from 30,000 Feet Working in the cloud offers unique challenges to developers and unique opportunities for software tool vendors looking to address this market. What was a new frontier has quickly become an accepted and established market as more apps, programs, developers and businesses have migrated to internet-based cloud computing. Working in the cloud involves thoughtful development and management to [...]

By |September 1st, 2021|Categories: Marketing to Developers|

Developers Speak JavaScript: Programming Languages Developers Use in 2021

Follow the Data SlashData has published their annual State of the Developer Nation report, developed from a survey of over 19,000 developers, and the data is insightful. According to their estimate, there are currently 24.3 million active software developers in the world, using a variety of programming languages in their work, and the survey reveals which programming languages developers use. Software development [...]

By |August 18th, 2021|Categories: Content Marketing, Marketing to Developers|

Lead Gen vs. Demand Gen

In the Lead… Every sales and marketing professional knows the definition of a sales lead: a person or business who may become a customer. In the thrill of the hunt for a sale, leads are digital footprints of the quarry. They have the potential to create a sale with the prospective person or business. Leads come in a variety of flavors, so [...]

By |August 4th, 2021|Categories: Content Marketing|

The Reason Behind Ungated Content

Strategic Decision Ungated content can often feel like a missed opportunity. Advertisers typically determine when to gate content based on the value of the content versus the behavior or sentiment of the target audience. Advertisers can take the perspective of their clients or target audience when valuing content, but there is bias inherent in being the creator of the content. Brand reputation, [...]

By |July 28th, 2021|Categories: Content Marketing|

Developers’ Plans Post-COVID

The Year The Earth Stood Still When COVID-19 hit in 2020, it would be an understatement to say the world was caught off guard. Every aspect of our lives has been affected by the pandemic — especially how we work and conduct business. In general, many of the major impacts of COVID are related to isolation and social distancing, especially in the [...]

By |July 14th, 2021|Categories: Marketing to Developers|

You’ve Got (To Use) Email!

Why Email Now? Believe it or not, email is 50 years old this year. Back in 1971, an engineer named Ray Tomlinson sent the first email, unknowingly starting a communications revolution. Billions and billions of emails later, email is still an effective advertising channel for targeted audiences. While it’s an attractive communications channel because it’s universally accepted, cheap and flexible, not long [...]

By |June 16th, 2021|Categories: Marketing to Developers|

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