Whether you are speaking to the modern developer, modern IT, or the DevOps engineer, public documentation may be the first content they consume. As the first face of your product or company a developer prospect sees, it needs to be a good one. That’s why your public documentation deserves to be part of your content marketing strategy. It also deserves to be [...]

Calling Them What? And that is the question. If you are marketing to developers, you already know that there is no generic “developer.” Undoubtedly, your tool or service is meant to be wielded by a very specific developer persona. But thanks to DevOps, that persona may be employing multiple tools. So when your persona also identifies as DevOps, what does that [...]

Content marketing may be king, but it sure doesn’t feel good to be the king, particularly when you are asked to justify the performance of your blog. Any marketing team can struggle with keeping their blog traffic high and the market-qualified leads flowing, but it is an inestimable challenge when that blog is for the modern developer. Challenges Perhaps the most [...]

A new year begins! When all the celebrations are over, we are faced with all our aspirations, goals, and objectives for the new year in many areas of our lives. In a role that means marketing to developers, that means making developer marketing resolutions and keeping them. For 2019, that means making sure that the developer you have in mind includes the [...]

We recently posed the question to the CodeProject.com audience: “How often do you shoot down product tool choices your manager / team lead presents to your team?". From this, we learned that 34.5% of the developers who responded very often, often, or occasionally reject the choices the purchaser has already made. In addition, approximately 30% never have to reject a product from [...]

Most people agree that developers of all job descriptions have tremendous technical power at their fingertips. However, particularly in large organizations, many software and programming tool developers have been focusing on the purchaser as the customer. More often than not, that is not the developer who will be implementing the tool purchased. The C-suite, project managers, or lead engineers may seem [...]

Introduction What makes a landing page developer-worthy? If you are struggling with getting developers there, parsing your messaging for your advertising, and trying to come up with a clever catchphrase to get a click, you might be focusing on the wrong part of the bait. It’s likely that what your landing page is offering simply isn’t what developers want. Begin with [...]