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The Loop

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Meet the Developer: Introducing Mehreen Tahir

What About the Developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers.  Meet the people behind the code and learn about how they experience the advertising and content you are throwing [...]

By |September 16th, 2020|Categories: Meet the Developer|

Get Time on Your Side for Successful Developer Advertising Campaigns

Advertising Basics An advertising campaign is a primary method of delivering messages to your audience as a component of an overall marketing strategy. While advertising can mean many things, digital advertising is generally categorized as either paid or earned. Paid advertising is where you are paying someone for space and time. Earned advertising used to be called publicity — and basically, [...]

By |September 2nd, 2020|Categories: Advertising to Developers|

What Ad Copy Draws Developers’ Interest?

Write Ad Copy Developers Notice Wouldn’t you love to be able to write the ad copy developers notice? The content your ad points developers to will shape the message of your ad. To create the most effective ad copy, you must know the content topics that will interest your technical audience. Start With the Value Proposition If your ad points your [...]

By |May 26th, 2020|Categories: Advertising to Developers, Content Marketing|

Why Market to Developers? Developers Have Influence

Why Market to Developers? Maybe your product’s customer is actually a CIO. Maybe the purchasing team sits on the business side of the house. Maybe developers aren’t even really your customer, you just need to convince their company’s C-suite to build a product with your API and put that on their product development map. So, why should you pay attention to [...]

By |May 25th, 2020|Categories: Insights and Analytics, Marketing to Developers, Research|Tags: |

Developer Programming Woes: What Should Brands Improve?

The More Things Change, The More Things Stay the Same Many developers are finding themselves under the gun, with more being expected of them in shorter amounts of time. Everything from new tools to new processes are now on the market, with the hope of making programming more efficient, more accurate, and more cost-effective.  CodeProject asked its developer community, “Is the process of [...]

By |May 19th, 2020|Categories: Advertising to Developers|

Using D2D Advertising to Influence Developer Search Behavior

D2D Advertising and Search If you are advertising to developers in developer-to-developer (D2D) communities, you may overcome their propensity to use ad blockers. But how can you use ads in D2D community websites and newsletters to influence search behavior? Fortunately, developer habits are in your favor. Web Search May Affect Your CTR So, what if your ad click rate is low? [...]

By |May 12th, 2020|Categories: Advertising to Developers|

Keep Your Promise: Truthful Developer Advertising

It’s Not Just What You Say Developers are a skeptical technical audience. Sure, you can split hairs and say truthful things that are misleading by implication. But you do so at the risk of damaging your campaign and your brand. Learn what it means to have truthful developer advertising through and through. Use Straightforward Language According to our developer interviews, many [...]

By |May 5th, 2020|Categories: Advertising to Developers|

Developer Habits That Impact Advertising

Are Developers So Different? Developers share many behaviors with other consumers. However, developer habits and how they influence their interaction with advertising are specific and measurable. It’s useful to consult the data and learn what developers are likely to do when encountering an ad campaign so you can construct the most effective campaigns. This is particularly true if you [...]

By |April 28th, 2020|Categories: Advertising to Developers, Content Marketing|

D2D Community Advertising Principles

What Is A Developer Community? We’re defining a developer community as a place where developers congregate to build their skills, get questions answered, and share information to help other developers. If it sells advertising, it is probably not associated with a brand or vendor, but is associated with a particular application, language, tool or technology.  Because the strength of the community [...]

By |April 21st, 2020|Categories: Advertising to Developers|

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