Blog2019-12-05T13:29:06-05:00

The Loop

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Ask a Developer: Tyler Leonhardt Wants To Know How To Integrate Your Product

Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea, question or assumption by a member of the audience (MOA) can still add value. In this case, [...]

By |March 30th, 2020|Categories: Ask a Developer|

DevRel Tech Content Metrics

We Can Improve What We Measure  We know metrics are often misleading, yet we are still seduced by the seeming authority of numbers to measure technical content effectiveness. Instead, apply a mix of quantitative and qualitative metrics to get a more complete picture of your content campaign’s support of your DevRel initiatives. Hello, Data — Our Old Friend It’s so tempting [...]

By |March 25th, 2020|Categories: Content Marketing|

Don’t Just Say It, Show It

Actions Speak Louder Than Words Demonstrations of any product, from vacuum cleaners to tools for AI developers, are always more powerful. However, with a technical and skeptical audience like developers, campaigns designed to show (and not just say) are essential. Advertising developer tools with any success means that ad campaigns will point developers to opportunities to try a tool. You Don’t [...]

By |March 24th, 2020|Categories: Advertising to Developers|

Promoting Virtual Conferences to Developers

Virtual Is The New Face-to-Face Whether your event is happening soon or next year, COVID-19 has opened our eyes to the value of delivering a high-quality virtual conference experience. For those brands needing to reach developers, virtual events can be a great way to help developers stay informed and connected. In fact, hosting or promoting a virtual event can be one [...]

By |March 24th, 2020|Categories: Content Marketing|

Ask a Developer: Erik Guzman Recommends Plain Language

Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea, question or assumption by a member of the audience (MOA) can still add value. In this case, [...]

By |March 23rd, 2020|Categories: Ask a Developer|

Technical Content That Builds Community

Building Community  In her book, The Business Value of Developer Relations, author Mary Thengvall proposes this definition of community: “A group of people who not only share common principles, but also develop and share practices that help individuals in the group thrive.” Technical content is an important asset in supporting shared technical practices within a developer community. And the interaction of [...]

By |March 18th, 2020|Categories: Content Marketing|

Offer Value, Not Vapor

Ads With Value Ok, besides entertainment value, can brands offer valuable developer advertising? Absolutely. When you use a developer experience (DX) mindset to inspire your advertising campaigns, you pay attention to the experience across your entire campaign. The DX mindset means that your campaign inspiration is to provide value. And for developers, value translates to “useful.” Put the “Use” in “Useful” [...]

By |March 17th, 2020|Categories: Advertising to Developers|

Ask a Developer: Ben Lannon and the Dawn of Multimedia Developer Content

Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea, question or assumption by a member of the audience (MOA) can still add value. In this case, [...]

By |March 16th, 2020|Categories: Ask a Developer|

How to Use Marketing Content for a DevRel Campaign (and Vice Versa)

DevRel Campaign? The phrase “DevRel campaign” may sound odd (isn’t campaign a marketing term?), yet DevRel teams supporting a goal for their community are conducting “campaigns” the same way marketing does.  So, what does that mean for a lean DevRel team relying on technical marketing content? And vice versa? Put Content Into Context Developers say that just having to refer to [...]

By |March 11th, 2020|Categories: Content Marketing|

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