Blog2021-03-17T14:54:00-04:00

The Loop

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Why Email Marketing is More Effective in Reaching Developers in a World Dominated by Social Media — 2022

As marketers, we have to communicate to our audience in the most effective and efficient manner. Our communications ultimately have to create demand for our products or services.  Just as you don’t use exactly the same message every time, you don’t use the same method every time. Humans in general — and developers in particular — like variety. They like to [...]

By |May 18th, 2022|Categories: Marketing to Developers|

Developer Marketing Website Worsts — Don’t Do These Things!

Besieged by IWA — Irritating Website Annoyances Companies love to solicit feedback. Whether it’s used to simply check a box to comply with their Net Promoter Score audit, or it’s actually used to improve the customer experience depends on the company’s culture. Feedback can be brutal, but in reality, it’s one of the few things that lead to change. It’s been [...]

By |May 4th, 2022|Categories: Marketing to Developers|

Does Your Landing Page Match Your Advertising?

All Together, Now... How do you feel about harmony? Are your marketing efforts in coordination, exhibiting uniformity, and are they immediately recognizable by your developer audience? Do you end each workday in deep satisfaction knowing your systems are in balance? When you consider your advertising in the context of harmony, do the elements support each other to deliver a message that [...]

By |April 20th, 2022|Categories: Content Marketing|

Meet the Marketer – Lydia Nicoll

Developer Marketing Insights With this new series, we are spotlighting professionals who are focused on marketing to developers. Our goal with this series is to provide access and insight from peers like Lydia Nicoll, so that you can learn firsthand how they market to developers. We also want to share best practices, and we hope you’ll learn something new! An American in [...]

By |April 6th, 2022|Categories: Meet the Marketer|

Make Sure Your Landing Page Works

Hello, Captain Obvious Despite the importance of landing pages, often, simple things are overlooked, including making sure everything on a landing page works correctly. Landing pages are an integral part of your marketing and advertising campaigns. While landing pages shouldn’t be do-it-yourself projects, they should be test-it-yourself to make sure everything works as advertised (pun intended). Any interaction with your brand should [...]

By |March 16th, 2022|Categories: Content Marketing, Marketing to Developers|

Meet the Marketer: Introducing Jason Ng

Developer Marketing Insights With this new series, DeveloperMedia is spotlighting professionals who are focused on marketing to developers. Our goal with this series is to provide access and insight to your peers, like Jason Ng of Redis, so that you can learn firsthand how they market to developers, share best practices, and learn something new. The Man with the Plan Confident [...]

By |March 2nd, 2022|Categories: Meet the Marketer|

Why Lead Generation Doesn’t Work Well With Developers

Let’s Talk About the Developer Experience The developer community is a highly technical audience. Many developers hold advanced degrees and enjoy working with complex numbers. How can you market to developers who tend to be more skeptical than the rest of the general population? The secret to generating leads from developers is that you have to make a compelling offer. That said, [...]

By |February 16th, 2022|Categories: Marketing to Developers|

Meet the Marketer: Introducing Andre van den Assum

Developer Marketing Insights In Meet the Marketer, DeveloperMedia is spotlighting professionals who are focused on marketing to developers. Through this series, we want to provide you with access to and insight on your peers, like Andre van den Assum, director of marketing at Raygun, so you can learn firsthand how they market to developers. It’s also a way to share best practices, [...]

By |February 2nd, 2022|Categories: Meet the Marketer|

Emerging Technology Your Developer Audience Cares About

The writing is on the wall when it comes to emerging technologies, according to a recent State of the Developer Nation survey published by SlashData™; DevOps is now mainstream, and Blockchain applications are not far behind. In this annual survey, the correlation between developer interest and technology is measured by engagement change between survey periods. As interest in a technology increases, more [...]

By |January 19th, 2022|Categories: Marketing to Developers|

Meet the Marketer: Introducing Kristina LeBlanc

Developer Marketing Insights In Meet the Marketer, DeveloperMedia is spotlighting professionals who are focused on marketing to developers. Through this series, we want to provide access to and insight on your peers, like Kristina LeBlanc, a Global Campaign Manager at OutSystems, so you can learn firsthand how they market to developers. It’s also a way to share best practices, and perhaps learn [...]

By |January 5th, 2022|Categories: Meet the Marketer|

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