Blog2019-12-05T13:29:06-05:00

The Loop

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Dev Role Discovery Best Practices

What Do We Mean By Dev Roles? The roles that developers play in a developer decision-making unit (DDMU) are key to influencing how a DDMU (or team) decides to acquire and apply your brand’s product. And developers may have specific roles and expertise within a technical team that influence their points of view, priorities, and motivations. When creating technical content that [...]

By |February 19th, 2020|Categories: Audience segmentation, Content Marketing|

Developer Experience Advertising Don’ts

The Developer Experience   If a developer audience is the target of your ad campaigns, you care as much as your brand’s product engineers do about the developer experience. If you are using advertising to attract developers to your brand’s product, tool, feature, or developer community, then the developer experience begins with your ad. The best intentions, however, can go horribly awry [...]

By |February 18th, 2020|Categories: Advertising to Developers|

Ask a Developer: Andy Schwam Wants Technical Content That Explains Why

Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea, question or assumption by a member of the audience (MOA) can still add value. In this case, [...]

By |February 17th, 2020|Categories: Ask a Developer|

How to Create a Tech Content Strategy that Addresses Multiple Developer Roles

Reaching All the Roles In 2019, 68% of technical content marketers told the Content Marketing Institute that their top challenge last year was addressing a wide variety of roles. When creating technical content marketing materials for developers, roles have to be defined for both the business and technical categories of the developer decision-making unit (DDMU). Due to the complexity of the [...]

By |February 12th, 2020|Categories: Audience segmentation, Content Marketing|

What Makes An Authentic Voice?

Clarity Requires Technical Authenticity Successful advertising to developers rests on the same principles as advertising to any other customer — and first and foremost, you need to build trust. Brands interested in creating a productive relationship with a developer audience need to understand that the currency which builds trust in this audience is backed by technical knowledge. Advertising often distills complex [...]

By |February 11th, 2020|Categories: Advertising to Developers|

Ask a Developer: Jason Gaylord Starts with Documentation, Ends with Developer Community

Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea, question or assumption by a member of the audience (MOA) can still add value. In this case, [...]

By |February 10th, 2020|Categories: Ask a Developer|

Why Developer Role Segmentation Impacts Tech Content Marketing Campaigns

It’s Complicated Understanding the specific demographics of your content marketing audience is important, and generational segmentation is key. But it’s more complicated than that — 68% of technical content marketers told the Content Marketing Institute their top challenge in 2019 was addressing a wide variety of roles. For technical content marketers, audience segmentation by developer role is critical. Why Segment The [...]

By |February 5th, 2020|Categories: Content Marketing|

The Developer Experience Begins With Your Ad

Developers DO Like Design Sure, if the answer to a question is buried in hard-to-scan, visually unappealing text and code, a developer will wade through it. But they’d rather not. So when it comes to your advertising, design with the developer in mind. The developers interviewed in our Meet the Developer series have said many of the things you’d expect from [...]

By |February 4th, 2020|Categories: Advertising to Developers|

Ask a Developer: Sam Basu Learns Hands-On from Text-Based Tutorials

Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea, question or assumption by a member of the audience (MOA) can still add value. In this case, [...]

By |February 3rd, 2020|Categories: Ask a Developer|

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