The Loop
Stay in “The Loop” on developer marketing and industry trends with DeveloperMedia’s Blog.
You’ve Got (To Use) Email!
Why Email Now? Believe it or not, email is 50 years old this year. Back in 1971, an engineer named Ray Tomlinson sent the first email, unknowingly starting a communications revolution. Billions and billions of emails later, email is still an effective advertising channel for targeted audiences. While it’s an attractive communications channel because it’s universally accepted, cheap and flexible, not long [...]
Check Out the 2021 DeveloperMedia Audience Profile by Evans Data Corporation
Meet the DeveloperMedia Audience If you are marketing to developers, you need to understand your audience. We can help you by understanding ours. Get the skinny on who our audience is from the March 2021 DeveloperMedia Audience Profile — gathered for you by Evans Data Corporation, one of the most trusted research organizations in our industry. This profile created from our user [...]
Don’t Miss Your Target Audience
Shiny, Happy Customers Close your eyes and imagine your ideal customers. Are they all the same? Are they all working on the same projects, developing the same code, and facing the same challenges and frustrations? Chances are the only thing your ideal customers have in common is that (in your mind) they need your product. The reality is that not everyone needs [...]
Serving the Developer Community with Advertising
Now, more than ever, people need to connect. In the world of software development, developer communities offer resources, forums to share code and ideas, discussions, training, reviews, and product information. They are platforms for people who share common interests, and are useful for advancing code, careers and communication. These communities enable developers to support each other, and by doing so, they enrich [...]
Meet the Developer: Introducing William Springer, Ph.D.
What About the Developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with our Meet the Developer series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at [...]
Successful Developer Advertising Campaigns
First, Do Your Own Development Make sure you do the development involved in creating the developer persona(s) of the developers you need to attract. Understanding your audience is fundamental to successful developer advertising campaigns. Let’s look at three basic demographics using the Evans Data Developer Marketing Survey 2020 as a guide to provide baseline data. Education. Of those surveyed, Over 70% had [...]
Learn How Developers Think: Get the Latest “Meet the Developers” Ebook
Why Meet the Developers? We’ve all heard marketers say “developers don’t like to be marketed to.” But in reality, developers are people, too, though perhaps slightly more cynical. That said, they still need products, tools, and services to help them get their jobs done. Your developer marketing and advertising needs to align with how developers like to receive information. In the second [...]
Meet the Developer: Introducing Dave Auld
What About the Developer? Are you curious about the developers who are the focus of your advertising? Our goal with the “Meet the Developer” series is to give you, the marketer, access and insight into individual developers like Dave Auld. Dave views advertising as a way to learn more about products which may help him in his work or hobbies. Dave does [...]
7 Ways to Improve Your Developer Ads
Developers are a particularly hard audience to capture with ads. Most of them know how digital advertising platforms work from a technical standpoint. As a result, they’re not particularly enthused when they find ads that don’t meet their standards. Yet, a truly great ad will definitely capture your target developer audience. Are your ads winning developers or losing them? You can improve [...]
Which Developer Podcast Should You Sponsor?
Go Where the Developers Are Capturing a developer audience requires first discovering where your ideal developer hangs out online, and then gaining their trust. You can accomplish both by sponsoring a developer podcast. Developers value commitment and transparency, alongside clean code (of course). You must be true to your brand and speak their language to gain their trust. There is no better [...]