The 3Es of Running Successful Developer Contests

Planning to run a developer contest? You’ve probably spent a considerable amount of time researching and combing through the myriad of contest platforms and tools that not only tie in with your business and marketing objectives, but also appeal to the developer community. Or perhaps you’re looking to build a contest platform of your own. Well, the good (and bad) news is that you have plenty of options available. So how do you decide what works best for you? As you set out to build a short- or long-term contest strategy, you need to have a good understanding of [...]

By |2018-12-04T08:44:59+00:00December 5th, 2018|Insights and Analytics, Marketing to Developers|

Meet the Developer: Introducing James “Establish Trust” Mullineux

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers.  Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. James Mullineux works in London in advertising technology (ad tech), and he participates in the Simple Programmer developer community. I had the great pleasure of talking with James about himself and what draws him to an [...]

By |2018-11-20T15:04:29+00:00November 28th, 2018|Meet the Developer|

Meet the Developer: Introducing Ted “Be Straight With Me” Neward

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you— the marketer—insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. I had the great pleasure of corresponding with Ted Neward. Ted is the director at Smartsheet, and is also a well-known software consultant, writer, and speaker. Ted understands that advertisers are trying to sell something to him. [...]

By |2018-11-20T15:04:37+00:00November 21st, 2018|Meet the Developer|

Meet the Developer: Introducing Zsolt “Keep It Simple” Nagy

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers.  Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. Zsolt participates in the Simple Programmer developer community. He started contributing there because of a common interest with founder John Sonmez, the game of poker, and a desire to start sharing what he knew. He has [...]

By |2018-11-20T15:04:45+00:00November 15th, 2018|Meet the Developer|

Meet the Developer: Introducing Anupam “Show Me the Code” Chugh

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing and advertising to developers, you absolutely should. “Meet the Developer” helps you discover the person behind the code. Learn who they are, why they write about developing, and how they experience the advertising and content you are throwing at them. I had the great pleasure of corresponding with Anupam Chugh. Anupam is a contributor to the developer-to-developer community, JournalDev. He likes to share his knowledge as well as learn from others. If you want him to click on an ad [...]

By |2018-11-20T15:04:53+00:00November 7th, 2018|Meet the Developer|

Practitioner Content Marketing Playbook: Production

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to request your full copy of the playbook which includes helpful exercises that you can use to launch your practitioner marketing strategy. Last time, we covered practitioner marketing curation. Now, we can talk about how you use the curation strategy to drive your production workflow. What is Practitioner Content Marketing? Practitioner content marketing is an [...]

Meet the Developer: Introducing Jeff Fritz

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you— the marketer—insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. I had the great pleasure of corresponding with Jeff Fritz, or just “Fritz,” as he likes to be called. Jeff is a bit of a celebrity in the developer world. He has a live-coding show on Twitch [...]

By |2018-11-20T15:05:00+00:00October 24th, 2018|Meet the Developer|

Practitioner Content Marketing Playbook: Practitioner Personas

You may have missed Fixate IO's workshop last spring at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. We got great feedback from those who attended (THANK YOU!!). At Evans Data's Developer Marketing Summit 2018 this September, we heard speaker after speaker highlight the importance of quality, technical content when engaging developers. Whether you missed it or made it to either event, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to request your full copy of the playbook, including helpful exercises that you can use to [...]

Meet the Developer: Introducing Michael “Show Me the Info“ Washington

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers.  Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. Michael visits Alvin Ashcraft’s blog regularly to keep abreast of the rapid changes in his industry. He appreciates how Alvin curates his list of what is going on instead of relying on some kind of algorithm. [...]

By |2018-11-20T15:05:09+00:00October 10th, 2018|Meet the Developer|

Practitioner Content Marketing Playbook: Curation

You may have missed Fixate IO's workshop last spring at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. We got great feedback from those who attended (THANK YOU!!). At Evans Data's Developer Marketing Summit 2018 this September, we heard speaker after speaker highlight the importance of quality, technical content when engaging developers. Whether you missed it or made it to either event, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to request your full copy of the playbook, including helpful exercises that you can use [...]

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