The Loop
Stay in “The Loop” on developer marketing and industry trends with DeveloperMedia’s Blog.
Meet the Developer: Introducing Fiodar Sazanavets
What About the Developer? Our goal with the “Meet the Developer” series is to give you access and insight into individual developers, like Fiodar Sazanavets, so that you can learn firsthand how they perceive your content and advertising. We are pleased to introduce you to Fiodar Sazanavets, a developer who is active in his developer community, Simple Programmer. In addition to his [...]
The Developer Experience: What Should Your Landing Page Look Like?
The Developer Experience Landing pages are critical to the success of your marketing campaigns, so let’s break their role in the developer experience down into stages to illustrate just how important they are. In Stage One, a developer’s attention is brought to your landing page link via an ad, or content with an embedded link. In Stage Two, the developer clicks the [...]
Meet the Developer: Introducing Marissa du Bois
What About the Developer? Have you ever wondered about the developers who are the focus of your advertising? Our goal with the “Meet the Developer” series is to give you, the marketer, access and insight into how to best communicate with individual developers like Marissa du Bois. Through this unique forum, we invite you to meet the people behind the code and [...]
How to Create a Good Call-to-Action
The Circle of Life Advertising The purpose of advertising is to motivate your audience to do something — specifically, to engage with your company and ultimately purchase your company’s products or services. When this happens, your company will earn revenue, which will then trickle down into your paycheck, thus completing the Circle of Advertising. But that circle begins when your audience responds [...]
Info-gating Principles: Content Gating Best Practices
Action Equals Reaction There’s a natural tendency among marketers to have high expectations of their audience. With rose-colored glasses, and despite Newton's Third Law (for every action, there is an equal and opposite reaction), we expect positive audience reactions to the content we deliver. The caveat is that it’s an equal and opposite reaction, not an equal and favorable reaction. The good [...]
What Makes a Good Developer Ad?
The Rationale The primary role of marketing is to create demand in the market for specific products and services. Advertising plays a prominent role in the marketing mix, and can take many forms: print, broadcast and digital media (including web ads, targeted search engine ads, and social media ads), display advertising in blogs, along with newsletters, forums, and content-rich sites. To [...]
What Programming Skills Do Developers Think They Will Need Over the Next 3 Years?
Crystal Ball Time Here is an interesting survey from our friends at Code Project. They asked their developer community to predict what developer programming skills will be important over the next three years. The survey period was in early April, in the early stages of the pandemic, so we don’t know if the responses would be different at the time this [...]
Outbound Marketing to Developers (a.k.a. Email Marketing)
Outbound Marketing The world has changed, and it’s time to take a fresh look at one of the simplest and most effective digital marketing tools in your toolbox — outbound marketing. The need is self-evident; the pandemic has effectively isolated people from normal channels of communication. It has also essentially eliminated two important avenues of communication: the trade show and the [...]
Developer Product Evaluation Preferences
Product Evaluation Preferences Evaluating a product for purchase is tricky business. As the cost and complexity of the product increases, so does the risk; risk of failure, embarrassment. Your reputation on the line when making a product selection, and decisions have to be made. So Code Project asked its developer community “How do you prefer to evaluate a product?” From a [...]