The Loop
Stay in “The Loop” on developer marketing and industry trends with Developer Media’s Blog.
Meet ContentLab Director Michael Desmond
Quality Reigns The role of ContentLab director is fundamentally a business role, developing and perfecting product. With Michael Desmond, former Editor-in-Chief of MSDN Magazine, in that role, the message is clear: content quality is job one. The Person Behind the Role Tell me about yourself. Where did you grow up, where do you live, and what is your role in ContentLab? [...]
What Should a Tech Resource Hub Look Like?
Before Tech Support If you are marketing to developers or other experts in tech, it’s likely you are building some kind of community. Sure, you have your existing customers who need documentation, tutorials, etc. However, what attracts new techies to your brand and your product is all the information you provide before they hit Download, and certainly before they hit Purchase. [...]
The Making of Developer Buzz
Developer Buzz What makes for developer buzz? Getting regular programmers to share thoughts and information in developer communities (not necessarily just social media). What makes them valuable is that their posts get engagement. So how do you ignite developer buzz? You give them a technical story to tell, then let them — and hopefully several developers like them tell it in [...]
Maximize Your Content: You Can Infographic That!
It’s Like a Map It’s true, a picture is worth a thousand words. But infographics often include words, and even need them to tell a story. That’s because an infographic is more of an information map, helping the viewer understand a frame of logic, a concept, a process, and the significance of information. By using eye-catching graphics with minimal words, infographics [...]
Social Media and The Snack-Size Campaign
What Is That Loud Sucking Sound? Whether you have produced content in-house or have it produced for you, content is a huge investment. Your content marketing campaign likely feels like a vacuum of endless content need. However, it’s doubtful you have the budget to feed what seems like a force of nature. No worries — Repurposing content allows you to maximize [...]
How to Create Consumable Technical Content
Even Developers Get Bored Yep — No matter how cool the technology, topic, or tutorial, if it’s not served in the way your audience wants to receive it, they’ll just ignore it. Developers are just as likely as any other audience to ignore a technically rich deep dive if they can’t easily connect it to information they need or want. So [...]
3 Ways to Maximize Technical Content Marketing Campaign Results
Maximize Your ROI You’ve acquired authoritative, developer-community resonant technical content. Now what? Is it just going to sit on a landing page or get buried in your blog? Not if you want to maximize exposure and your ROI (return on investment). Focusing on location can help you maximize your technical content campaign results. Location There are three critical aspects to location: [...]
Structuring Content With Developer Engagement In Mind
Developer Engagement Measuring developer engagement is an important part of making meaningful measurements of a content marketing campaign targeting a developer audience. So, how should content be structured to encourage developers to share content to promote subsequent engagement? Mix It Up The most important thing is to feature content that helps with professional skill building or training. Tutorials or how-to’s are [...]
Listening: How to Measure Developer Content Sharing and Engagement
Defining Developer Content Sharing Developer content sharing is content about programming/information technology that developers or IT professionals share with each other. Engagement is evidence that these developers care about that content as seen by comments, replies, likes or other digital interactions. To measure developer content sharing and engagement you can easily leverage the tools that content marketers normally use to measure [...]