About DeveloperMedia

Developer Media offers developer-focused advertising and marketing solutions with multiple campaign elements such as display banners, newsletter insertion placement, email blasts, content marketing, community thought leadership engagement, social amplification and lead generation. Talk to us to learn how you can engage with millions of developers.

You’ve Got (To Use) Email!

Why Email Now? Believe it or not, email is 50 years old this year. Back in 1971, an engineer named Ray Tomlinson sent the first email, unknowingly starting a communications revolution. Billions and billions of emails later, email is still an effective advertising channel for targeted audiences. While it’s an attractive communications channel because it’s universally accepted, cheap and flexible, not long ago, email got a bad rap because of overuse. It became ubiquitous and easy to ignore (spam didn’t help). Anti-spam regulations and respect for customers now makes spamming practices less popular. Even developers respond well to direct email, [...]

By |2021-06-02T03:23:44-04:00June 16th, 2021|Marketing to Developers|

Don’t Miss Your Target Audience

Shiny, Happy Customers Close your eyes and imagine your ideal customers. Are they all the same? Are they all working on the same projects, developing the same code, and facing the same challenges and frustrations? Chances are the only thing your ideal customers have in common is that (in your mind) they need your product. The reality is that not everyone needs your product. It’s best to concentrate on those that have the need and those that have the need, but don’t know it. To bring these high-potential candidate customers into focus, you have to exploit their similarities and differences. [...]

By |2021-04-21T14:39:09-04:00April 28th, 2021|Marketing to Developers|

Serving the Developer Community with Advertising

Now, more than ever, people need to connect. In the world of software development, developer communities offer resources, forums to share code and ideas, discussions, training, reviews, and product information. They are platforms for people who share common interests, and are useful for advancing code, careers and communication. These communities enable developers to support each other, and by doing so, they enrich the community. When it comes to advertising to developers, these developer communities offer a contextual benefit on several levels. There is an element of confidence, knowing that you are improving your odds of reaching a customer because you [...]

By |2021-03-11T17:01:25-05:00April 14th, 2021|Marketing to Developers|

Meet the Developer: Introducing William Springer, Ph.D.

What About the Developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with our Meet the Developer series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. We caught up with William Springer, Ph.D.,  a software engineer who currently lives in Wisconsin. In his spare time, he enjoys cooking and baking. He follows Scott Hanselman, and has been a guest on Scott Hanselman’s podcast, [...]

By |2021-03-02T02:57:18-05:00March 31st, 2021|Meet the Developer|

Successful Developer Advertising Campaigns

First, Do Your Own Development Make sure you do the development involved in creating the developer persona(s) of the developers you need to attract. Understanding your audience is fundamental to successful developer advertising campaigns. Let’s look at three basic demographics using the Evans Data Developer Marketing Survey 2020 as a guide to provide baseline data. Education.  Of those surveyed, Over 70% had a bachelor’s degree or higher. While some people have a natural talent for understanding technology and software, the dynamic nature of the profession requires the developer to have a higher level of formal education to stay abreast of [...]

By |2021-03-02T02:43:51-05:00March 17th, 2021|Marketing to Developers|

Learn How Developers Think: Get the Latest “Meet the Developers” Ebook

Why Meet the Developers? We’ve all heard marketers say “developers don’t like to be marketed to.” But in reality, developers are people, too, though perhaps slightly more cynical. That said, they still need products, tools, and services to help them get their jobs done. Your developer marketing and advertising needs to align with how developers like to receive information. In the second edition of the Meet the Developers ebook, we've selected recent and relevant previous developer interviews with important insights into how they most like to receive advertising. In these interviews, you can hear from developers in their own words, [...]

Meet the Developer: Introducing Dave Auld

What About the Developer? Are you curious about the developers who are the focus of your advertising? Our goal with the “Meet the Developer” series is to give you, the marketer, access and insight into individual developers like Dave Auld. Dave views advertising as a way to learn more about products which may help him in his work or hobbies. Dave does critical work. He is a problem-solver with intriguing hobbies.  Learn how Dave uses his developer community, CodeProject, to find solutions and ideas. Tell us about yourself, your professional accomplishments, and what you do for a living. I’m married [...]

By |2021-02-12T02:34:40-05:00March 3rd, 2021|Meet the Developer|

7 Ways to Improve Your Developer Ads

Developers are a particularly hard audience to capture with ads. Most of them know how digital advertising platforms work from a technical standpoint. As a result, they’re not particularly enthused when they find ads that don’t meet their standards. Yet, a truly great ad will definitely capture your target developer audience. Are your ads winning developers or losing them? You can improve your own developer ads by including these seven critical elements. 1. Authenticity  First and foremost, developers are skeptical of everything. It’s not because they’re paranoid, but because developers are usually scientifically-minded. The scientific mindset means that nothing is [...]

By |2021-02-16T12:46:01-05:00February 17th, 2021|Marketing to Developers|

Which Developer Podcast Should You Sponsor?

Go Where the Developers Are Capturing a developer audience requires first discovering where your ideal developer hangs out online, and then gaining their trust. You can accomplish both by sponsoring a developer podcast. Developers value commitment and transparency, alongside clean code (of course). You must be true to your brand and speak their language to gain their trust. There is no better way to communicate like a developer — without saying a word — than sponsoring a podcast. Why Sponsor a Developer Podcast? After a long day of squinting at code, developers welcome the break in screen time a podcast [...]

By |2021-02-01T21:59:47-05:00February 3rd, 2021|Marketing to Developers|

Meet the Developer: Introducing Fiodar Sazanavets

What About the Developer? Our goal with the “Meet the Developer” series is to give you access and insight into individual developers, like Fiodar Sazanavets, so that you can learn firsthand how they perceive your content and advertising. We are pleased to introduce you to Fiodar Sazanavets, a developer who is active in his developer community, Simple Programmer.  In addition to his day job, Fiodar has his own technical blog, Scientific Programmer: Magazine. Meet the person behind the code, and learn how he views and uses advertising in his profession. When we interviewed Fiodar, he revealed that advertising in context [...]

By |2021-01-25T15:46:37-05:00January 21st, 2021|Meet the Developer|
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