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About DeveloperMedia

Developer Media offers developer-focused advertising and marketing solutions with multiple campaign elements such as display banners, newsletter insertion placement, email blasts, content marketing, community thought leadership engagement, social amplification and lead generation. Talk to us to learn how you can engage with millions of developers.

The Secret to a Successful Landing Page

Think ConversionsDespite the importance of landing pages, simple elements are often overlooked, including making sure everything on a landing page works correctly. Landing pages are an integral part of your marketing and advertising campaigns. Landing pages shouldn’t be do-it-yourself projects, but they should be test-it-yourself to make sure everything works as advertised.Any interaction with your brand should be frictionless for your audience. These interactions are the interface through which your audience commits to an action that will move your relationship forward — or not. Remember, your marketing reflects on your brand. Every interaction is a chance to win a prospect [...]

By |2023-01-27T06:47:09-05:00January 27th, 2023|Content Marketing, Marketing to Developers|

How to Use Developer Curiosity to Reduce Developer FUDA (Fear, Uncertainty, Doubt and Anxiety)

The Stress of Decision-Making Research has determined that there are seven steps we typically go through in the decision-making process. First, we must recognize that a decision needs to be made. Then, we need to gather information, identify alternatives, evaluate possible outcomes, make a choice, implement that choice, and evaluate our decision. The amount of thought we put into the process and the amount of associated stress is directly proportional to the costs involved and the magnitude of the outcome. Specifically, decision-making developers who have responsibility for big projects feel the weight of their decisions long after the decision [...]

By |2022-12-14T11:35:01-05:00December 14th, 2022|Content Marketing, Marketing to Developers|

Does the Marketing Funnel Apply to Developers?

The Reason It’s Called a Funnel The Attention – Interest – Desire – Action (AIDA) funnel is a guide to purchasing behavior, just like the buyer’s journey. The AIDA funnel encapsulates a process; its steps are adjustable filters designed to qualify and nurture prospects along their buying journey. By customizing the 4 filters in the funnel, you can achieve your campaign goals and address the needs of your developer audience. It is important to understand the analogy of the funnel — your leads start at a big opening at the top and are filtered through a small opening at [...]

By |2022-11-30T12:59:48-05:00November 30th, 2022|Content Marketing, Marketing to Developers|

Influencing the Developer

Decisions, Decisions, Decisions… Decisions can make or break a career, depending on the costs and possible outcomes, but risks are mitigated for developers if the responsibility for a decision is spread amongst the project team. And while the team leader is fundamentally the decision-maker, they will generally gather input from all team members, and may involve stakeholders outside the development team who have a vested interest in the project. Those stakeholders could include business leaders, financial staff, or sales and marketing. Businesses understand that their success is a matter of producing results, so the critical part of the decision [...]

By |2022-11-16T08:36:53-05:00November 16th, 2022|Marketing to Developers|

To B2D or Not to B2D: The Nobility of Marketing to Developers

Introduction Let us consider for a moment the software developer. Many people use the terms software engineer and software developer interchangeably, but there is a distinction. Software engineers design software solutions, while software developers build those solutions to ready them for consumers. Designing and building are how things get done — for everything from houses, to cars, to reactors, to spaceships. In the 21st century, our lives run on software, and without it, the world would grind to a halt. In ancient times, a developer might have been considered royalty. Developers wield tremendous power, because according to OwlGuru, software [...]

By |2022-10-28T10:56:42-04:00October 27th, 2022|Marketing to Developers|

How Does B2D Compare with B2B and B2C Marketing and Advertising?

Defining the Target Audience Where does the developer audience fit in the B2B world? While many of the attributes of the B2B, B2C and B2D markets overlap, there are significant differences which should be taken into consideration when developing your marketing and sales strategy targeting developers. You may think that marketing to B2B consumers would be considered a more personal interaction since you are appealing to them on a highly emotional level, but because those sales are more transactional (low cost and high volume), a personal relationship is never fully developed.  In contrast, in business sales to developers, the [...]

By |2022-10-03T19:44:06-04:00October 12th, 2022|Content Marketing|

How to Use Brand Awareness to Reduce Developer Fear and Anxiety

Trust in Advertising One of the fundamental truths in any civilization is that trust is hard to build and easy to destroy. If you research the elements of trust, you will find sources covering a range of elements (approximately 3–9) that are mostly focused on building trust between individuals. But what about commercial trust—say between a solution provider and a developer? For this relationship, we propose the elements of reputation and longevity for consideration. The first element, reputation, means that products or people are inherently trusted because they have a reputation which reduces our anxiety and mitigates our fear. [...]

By |2022-09-27T12:21:41-04:00September 28th, 2022|Marketing to Developers|

Understanding Google’s Helpful Content Update

Attention: Marketers, Content Managers, Creators On August 28, 2022, Google began rolling out a “Helpful Content Update,” which is a new method they are using to evaluate content and the way web pages are ranked. Google is using this to improve results for searchers so they can find helpful, original content, as opposed to content which is posted for the sole purpose of ranking high in search results. The rollout will start out with English language web pages, and is expected to take two weeks to complete. This new update is intended to support Google users with more original [...]

By |2022-09-10T00:21:58-04:00September 15th, 2022|Content Marketing|

Funnel Logic – The Intersection of Advertising and Search

Advertising and Search Advertising and search should be viewed as complementary tactics which can be used to move your target customer from peripheral interest to purchase-ready. Using the Attention – Interest – Desire – Action (AIDA) funnel as a guide, we can see how both fit into the buyer’s journey. The AIDA funnel encapsulates a process; its steps are tunable filters designed to qualify and nurture. By customizing the four filters in the funnel for developers (as we have below), you can achieve your campaign goals and address the needs of your developer audience. Funnel Vision The function of [...]

By |2022-08-24T16:33:09-04:00September 14th, 2022|Content Marketing|

Make It Real – Brand Awareness and Developers

Who Cares? Why does anyone care about a brand? And what specifically about a brand would a developer care about? For an informed consumer, a brand equates to value. If we’re familiar or aware of a brand, then we can instantly position it in our minds by reputation, quality, price, and value. While quality remains the responsibility of the production arm of your organization, you (marketing) control the perception of your brand. You do this using tools like brand building, price, positioning, and communicating value to the consumer. Creating Brand Awareness Brand awareness sits at the intersection of creating [...]

By |2022-08-02T19:19:32-04:00August 24th, 2022|Content Marketing, Marketing to Developers|
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