About DeveloperMedia

Developer Media offers developer-focused advertising and marketing solutions with multiple campaign elements such as display banners, newsletter insertion placement, email blasts, content marketing, community thought leadership engagement, social amplification and lead generation. Talk to us to learn how you can engage with millions of developers.

Meet the Developer: Introducing Fiodar Sazanavets

What About the Developer? Our goal with the “Meet the Developer” series is to give you access and insight into individual developers, like Fiodar Sazanavets, so that you can learn firsthand how they perceive your content and advertising. We are pleased to introduce you to Fiodar Sazanavets, a developer who is active in his developer community, Simple Programmer.  In addition to his day job, Fiodar has his own technical blog, Scientific Programmer: Magazine. Meet the person behind the code, and learn how he views and uses advertising in his profession. When we interviewed Fiodar, he revealed that advertising in context [...]

By |2021-01-25T15:46:37-05:00January 21st, 2021|Meet the Developer|

The Developer Experience: What Should Your Landing Page Look Like?

The Developer Experience Landing pages are critical to the success of your marketing campaigns, so let’s break their role in the developer experience down into stages to illustrate just how important they are. In Stage One, a developer’s attention is brought to your landing page link via an ad, or content with an embedded link. In Stage Two, the developer clicks the link and arrives at the landing page. Once they’ve safely landed, they view the content and decide whether to take the next major step, by committing with another click or giving up some personal information. In Stage Three, [...]

By |2020-12-22T18:29:02-05:00January 6th, 2021|Marketing to Developers|

Meet the Developer: Introducing Marissa du Bois

What About the Developer? Have you ever wondered about the developers who are the focus of your advertising? Our goal with the “Meet the Developer” series is to give you, the marketer, access and insight into how to best communicate with individual developers like Marissa du Bois. Through this unique forum, we invite you to meet the people behind the code and learn about how they experience the advertising and content you are sending their way. If you want developers like Marissa to buy your product and trust your brand, you need to be open and honest in your presentation. [...]

By |2020-12-15T17:52:01-05:00December 16th, 2020|Meet the Developer|

How to Create a Good Call-to-Action

The Circle of Life Advertising The purpose of advertising is to motivate your audience to do something — specifically, to engage with your company and ultimately purchase your company’s products or services.  When this happens, your company will earn revenue, which will then trickle down into your paycheck, thus completing the Circle of Advertising. But that circle begins when your audience responds to your call-to-action (CTA). The CTA Your CTA is an often-overlooked imperative because it means that you need to think like a salesperson. The CTA is the digital marketing equivalent of “going for the close.” You’ve engaged your [...]

By |2020-12-08T15:43:05-05:00December 9th, 2020|Marketing to Developers|

Info-gating Principles: Content Gating Best Practices

Action Equals Reaction There’s a natural tendency among marketers to have high expectations of their audience. With rose-colored glasses, and despite Newton's Third Law (for every action, there is an equal and opposite reaction), we expect positive audience reactions to the content we deliver. The caveat is that it’s an equal and opposite reaction, not an equal and favorable reaction. The good news is that if you have content of value, most developers will provide their name and email, and with that, you have the opportunity to earn their trust — the first step in establishing a meaningful relationship. Let’s [...]

By |2020-11-25T02:50:16-05:00November 25th, 2020|Marketing to Developers|

What Makes a Good Developer Ad?

The Rationale The primary role of marketing is to create demand in the market for specific products and services. Advertising plays a prominent role in the marketing mix, and can take many forms:  print, broadcast and digital media (including web ads, targeted search engine ads, and social media ads), display advertising in blogs, along with newsletters, forums, and content-rich sites. To create demand using advertising, identifying the audience is the first critical step. Then, get their attention. Engage with a relevant message. Finally, offer a path to satisfy their curiosity. We know developers are a deeply skeptical technical audience. [...]

By |2020-11-12T16:49:43-05:00November 12th, 2020|Marketing to Developers|

What Programming Skills Do Developers Think They Will Need Over the Next 3 Years?

Crystal Ball Time Here is an interesting survey from our friends at Code Project. They asked their developer community to predict what developer programming skills will be important over the next three years. The survey period was in early April, in the early stages of the pandemic, so we don’t know if the responses would be different at the time this post was written. We’ve ranked the standard responses below, and you’ll find some of the more poignant comments further on. In this survey, developers were presented with a list of logical responses and asked to rate them by [...]

By |2020-10-28T11:06:05-04:00October 28th, 2020|What the Developers Say|

Outbound Marketing to Developers (a.k.a. Email Marketing)

Outbound Marketing The world has changed, and it’s time to take a fresh look at one of the simplest and most effective digital marketing tools in your toolbox — outbound marketing. The need is self-evident; the pandemic has effectively isolated people from normal channels of communication. It has also essentially eliminated two important avenues of communication: the trade show and the in-person sales meeting. While there are virtual trade shows and web meetings, neither replaces in-person.  With the shift away from contact marketing, outbound remains one of the best methods to reach and communicate with your audience. Outbound marketing [...]

By |2020-10-13T13:21:58-04:00October 14th, 2020|Marketing to Developers|

Developer Product Evaluation Preferences

Product Evaluation Preferences Evaluating a product for purchase is tricky business. As the cost and complexity of the product increases, so does the risk; risk of failure, embarrassment. Your reputation on the line when making a product selection, and decisions have to be made. So Code Project asked its developer community “How do you prefer to evaluate a product?” From a marketing perspective, there are a number of tactics you can use to promote a product for evaluation. In this survey, developers were presented with a list of common evaluation tactics and asked to rate them. Developers could choose [...]

By |2020-10-06T14:01:31-04:00September 30th, 2020|Marketing to Developers|

Meet the Developer: Introducing Mehreen Tahir

What About the Developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers.  Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. We caught up with Mehreen Tahir,  a software engineer from Pakistan who enjoys cooking and baking in her spare time. Her specialties, analytics and machine learning, reflect her interest in intelligent systems. Like many developers, she [...]

By |2020-09-15T17:22:46-04:00September 16th, 2020|What the Developers Say|
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