Think ConversionsDespite the importance of landing pages, simple elements are often overlooked, including making sure everything on a landing page works correctly. Landing pages are an integral part of your marketing and advertising campaigns. Landing pages shouldn’t be do-it-yourself projects, but they should be test-it-yourself to make sure everything works as advertised.Any interaction with your brand should be frictionless for your audience. These interactions are the interface through which your audience commits to an action that will move your relationship forward — or not. Remember, your marketing reflects on your brand. Every interaction is a chance to win a prospect [...]

The Stress of Decision-Making Research has determined that there are seven steps we typically go through in the decision-making process. First, we must recognize that a decision needs to be made. Then, we need to gather information, identify alternatives, evaluate possible outcomes, make a choice, implement that choice, and evaluate our decision. The amount of thought we put into the process and the amount of associated stress is directly proportional to the costs involved and the magnitude of the outcome. Specifically, decision-making developers who have responsibility for big projects feel the weight of their decisions long after the decision [...]

The Reason It’s Called a Funnel The Attention – Interest – Desire – Action (AIDA) funnel is a guide to purchasing behavior, just like the buyer’s journey. The AIDA funnel encapsulates a process; its steps are adjustable filters designed to qualify and nurture prospects along their buying journey. By customizing the 4 filters in the funnel, you can achieve your campaign goals and address the needs of your developer audience. It is important to understand the analogy of the funnel — your leads start at a big opening at the top and are filtered through a small opening at [...]

Who Cares? Why does anyone care about a brand? And what specifically about a brand would a developer care about? For an informed consumer, a brand equates to value. If we’re familiar or aware of a brand, then we can instantly position it in our minds by reputation, quality, price, and value. While quality remains the responsibility of the production arm of your organization, you (marketing) control the perception of your brand. You do this using tools like brand building, price, positioning, and communicating value to the consumer. Creating Brand Awareness Brand awareness sits at the intersection of creating [...]