About DeveloperMedia

Developer Media offers developer-focused advertising and marketing solutions with multiple campaign elements such as display banners, newsletter insertion placement, email blasts, content marketing, community thought leadership engagement, social amplification and lead generation. Talk to us to learn how you can engage with millions of developers.

Outbound Marketing to Developers (a.k.a. Email Marketing)

Outbound Marketing The world has changed, and it’s time to take a fresh look at one of the simplest and most effective digital marketing tools in your toolbox — outbound marketing. The need is self-evident; the pandemic has effectively isolated people from normal channels of communication. It has also essentially eliminated two important avenues of communication: the trade show and the in-person sales meeting. While there are virtual trade shows and web meetings, neither replaces in-person.  With the shift away from contact marketing, outbound remains one of the best methods to reach and communicate with your audience. Outbound marketing [...]

By |2020-10-13T13:21:58-04:00October 14th, 2020|Marketing to Developers|

Developer Product Evaluation Preferences

Product Evaluation Preferences Evaluating a product for purchase is tricky business. As the cost and complexity of the product increases, so does the risk; risk of failure, embarrassment. Your reputation on the line when making a product selection, and decisions have to be made. So Code Project asked its developer community “How do you prefer to evaluate a product?” From a marketing perspective, there are a number of tactics you can use to promote a product for evaluation. In this survey, developers were presented with a list of common evaluation tactics and asked to rate them. Developers could choose [...]

By |2020-10-06T14:01:31-04:00September 30th, 2020|Marketing to Developers|

Meet the Developer: Introducing Mehreen Tahir

What About the Developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers.  Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. We caught up with Mehreen Tahir,  a software engineer from Pakistan who enjoys cooking and baking in her spare time. Her specialties, analytics and machine learning, reflect her interest in intelligent systems. Like many developers, she [...]

By |2020-09-15T17:22:46-04:00September 16th, 2020|What the Developers Say|

Get Time on Your Side for Successful Developer Advertising Campaigns

Advertising Basics An advertising campaign is a primary method of delivering messages to your audience as a component of an overall marketing strategy. While advertising can mean many things, digital advertising is generally categorized as either paid or earned. Paid advertising is where you are paying someone for space and time. Earned advertising used to be called publicity — and basically, it’s “free” advertising, such as press releases or media coverage. With paid advertising, you have the advantage of controlling the duration and the frequency of opportunities for your audience to view your ad. Optimizing these two factors is [...]

By |2020-10-06T14:02:42-04:00September 2nd, 2020|Marketing to Developers|

Check Out the 2019 Developer Media Audience Profile by Evans Data

Meet the Developer Media Audience If you are marketing to developers, you need to understand your audience. We can help you by understanding ours. Get the skinny on who our audience is from the March 2019 Developer Media Audience Profile — gathered for you by Evans Data Corporation, one of the most trusted research organizations in our industry. In the profile, we serve up the latest data about our greatest assets: the developers who make up the developer-to-developer (D2D) communities we reach. To learn who they are, what they do, and how they influence tool purchases, click here to [...]

Download the March 2018 Developer Media Audience Profile by Evans Data

What is this and why should I read it? If you are marketing to developers, you need to understand your audience. We can help you by understanding ours. Get the skinny on who our audience is from the March 2018 Developer Media Audience Profile—gathered for you by Evans Data Corporation, one of the most trusted research organizations in our industry. In the profile, we serve up the latest data about our greatest assets—the developers who make up the developer-to-developer (D2D) communities we reach. If you not only want to know who they are but also what tools and technologies [...]

3 Surprising Reasons Developers are Multilingual – and What That Means to You

Our recent Developer Media Tech Trends study shows interest in all major technologies and tools, suggesting that developers' continuing need to master and use many different technologies. Find out why and how this trend affects you as a marketer. One of the biggest trends we've seen over the last few years is developers' reliance on multiple tools and technologies instead of just one "stack" or toolset. The days of developers focusing on only one set of technologies are over. Today's world demands that developers use many different technologies, including many different programing languages, to get the job done. They're having to [...]

By |2020-10-14T03:19:19-04:00February 13th, 2014|Insights and Analytics|

Latest Tech Trends Research Results Reveal the Technologies with the Highest ‘Mindshare Velocity’

Developer Media shares key insights on what trends are on the rise in software development and which maintain dominance January 27, 2014 — Toronto, Canada — Developer Media, tech marketing experts, last week held a webinar to announce its latest Developer Tech Trends survey results and to release the official survey report. The results identified key insights on current and planned technologies, tools, platforms and development projects. In the report released by Developer Media, Jeff Hadfield, CXO, introduces the concept of ‘Mindshare Velocity’ to measure what technologies are starting to capture developers’ attention. In the report, Hadfield provides a [...]

By |2020-10-06T14:13:33-04:00January 27th, 2014|Insights and Analytics, Marketing to Developers|

New research to reveal technology trends in the software development market

**MEDIA ADVISORY** Developer Media will hold a webinar to release its latest Tech Trends Survey results January 12, 2014 – Toronto, Canada – Developer Media's CXO, Jeff Hadfield will hold a webinar to reveal the latest results of their Technology Trends research which surveyed a sampling of its network of over 23 million software developers. Immediately following the webinar Developer Media will officially release its latest Technology Trends Research Report which includes the full survey results and deeper insight and recommendations for tech marketers looking to target software developers. Where: The webinar will take place via online meeting conference. [...]

By |2020-10-06T14:13:42-04:00January 20th, 2014|Insights and Analytics, Marketing to Developers|

What Marketers Need to Know About Native vs. Cross-Platform Mobile Apps

Why do some developers prefer native apps and others prefer cross-platform apps? Our recent study says 47% of developers prefer to create native apps; 35% prefer to create cross-platform apps.In the mobile research briefs we published last month, we heard an interesting developer story. We conducted some qualitative interviews to accompany our quantitative research, and we learned that really, every developer, given time and an ideal world, would enjoy creating native mobile apps. However, as in life, reality intrudes. Developers choose cross-platform apps because of a few things. Development schedules may be compressed or unworkable for a native app, [...]

By |2017-12-04T21:58:24-05:00January 16th, 2014|Insights and Analytics|
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