Developer Marketing Insights With this new series, we are spotlighting professionals who are focused on marketing to developers. Our goal with this series is to provide access and insight from peers like Lydia Nicoll, so that you can learn firsthand how they market to developers. We also want to share best practices, and we hope you’ll learn something new! An American in Paris Malmo We spoke with Lydia Nicoll, the Chief Marketing Officer at Weavy — a company which offers developers a unique SDK and API solution for in-app collaboration. A graduate of Northeastern University in Boston, Nicoll has resided [...]

Developer Marketing Insights With this new series, DeveloperMedia is spotlighting professionals who are focused on marketing to developers. Our goal with this series is to provide access and insight to your peers, like Jason Ng of Redis, so that you can learn firsthand how they market to developers, share best practices, and learn something new. The Man with the Plan Confident would be a good word to describe Jason Ng, who is the Sr. Digital Marketing Manager at Redis. He knows what he wants, and is flexible enough to pivot to a better track when his expectations are not [...]

Developer Marketing Insights In Meet the Marketer, DeveloperMedia is spotlighting professionals who are focused on marketing to developers. Through this series, we want to provide you with access to and insight on your peers, like Andre van den Assum, director of marketing at Raygun, so you can learn firsthand how they market to developers. It’s also a way to share best practices, and perhaps learn something new. Wildlife Tour Guide /Jet-Boat Driver? Andre has had an interesting and far-flung career, but his passion for marketing is clear. Our conversation covered interesting info on his native New Zealand as well as [...]

Developer Marketing Insights In Meet the Marketer, DeveloperMedia is spotlighting professionals who are focused on marketing to developers. Through this series, we want to provide access to and insight on your peers, like Kristina LeBlanc, a Global Campaign Manager at OutSystems, so you can learn firsthand how they market to developers. It’s also a way to share best practices, and perhaps learn something new! A Marketing Education in the Beltway Kristina is a native of Boston. She attended The George Washington University in DC, a school known for its political science program, but Kristina focused on business and marketing. Though [...]