Marketing to Developers: Are They Buying What You’re Selling?
Understand Your Developer Audience Selling any type of product to software developers is a challenge. To be successful, you must intimately understand your developer audience. Are you selling to the developer, or are you selling to the company the developer is working for? These are two different audiences, with different needs, triggers, and motivations. The primary motivation for a developer to consider purchasing a software tool or service is to solve a problem. The problem can take many forms, it can be a technical roadblock or it can be related to improving efficiency of a process, for example. To [...]