The 3Es of Running Successful Developer Contests

Planning to run a developer contest? You’ve probably spent a considerable amount of time researching and combing through the myriad of contest platforms and tools that not only tie in with your business and marketing objectives, but also appeal to the developer community. Or perhaps you’re looking to build a contest platform of your own. Well, the good (and bad) news is that you have plenty of options available. So how do you decide what works best for you? As you set out to build a short- or long-term contest strategy, you need to have a good understanding of [...]

By |2018-12-04T08:44:59+00:00December 5th, 2018|Insights and Analytics, Marketing to Developers|
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Practitioner Content Marketing Playbook: Production

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to request your full copy of the playbook which includes helpful exercises that you can use to launch your practitioner marketing strategy. Last time, we covered practitioner marketing curation. Now, we can talk about how you use the curation strategy to drive your production workflow. What is Practitioner Content Marketing? Practitioner content marketing is an [...]

By |2018-11-15T11:37:12+00:00October 31st, 2018|Insights and Analytics, Marketing to Developers, Practitioner Content Marketing, Research|
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Practitioner Content Marketing Playbook: Practitioner Personas

You may have missed Fixate IO's workshop last spring at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. We got great feedback from those who attended (THANK YOU!!). At Evans Data's Developer Marketing Summit 2018 this September, we heard speaker after speaker highlight the importance of quality, technical content when engaging developers. Whether you missed it or made it to either event, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to request your full copy of the playbook, including helpful exercises that you can use to [...]

By |2018-10-09T13:56:51+00:00October 17th, 2018|Insights and Analytics, Marketing to Developers, Practitioner Content Marketing, Research|
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Practitioner Content Marketing Playbook: Curation

You may have missed Fixate IO's workshop last spring at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. We got great feedback from those who attended (THANK YOU!!). At Evans Data's Developer Marketing Summit 2018 this September, we heard speaker after speaker highlight the importance of quality, technical content when engaging developers. Whether you missed it or made it to either event, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to request your full copy of the playbook, including helpful exercises that you can use [...]

By |2018-10-09T13:57:18+00:00October 3rd, 2018|Insights and Analytics, Marketing to Developers, Practitioner Content Marketing, Research|
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Practitioner Content Marketing Playbook: Metrics

You may have missed Fixate IO's workshop last spring at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. We got great feedback from those who attended (THANK YOU!!). At Evans Data's Developer Marketing Summit 2018 this September, we heard speaker after speaker highlight the importance of quality, technical content when engaging developers. Whether you missed it or made it to either event, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to request your full copy of the playbook, including helpful exercises that you can use [...]

By |2018-10-09T13:57:02+00:00September 19th, 2018|Insights and Analytics, Marketing to Developers, Practitioner Content Marketing, Research|
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What is Practitioner Marketing?

What is practitioner marketing? While Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing, for technical markets, its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers. This is particularly true in very specific technical markets like Bioinformatics, DevOps, SecOps, and Big Data. Enter practitioner marketing—Content written by subject matter experts who are still actively technical. They may be developers, scientists, or engineers. They are probably not journalists. They are likely influencers, but not only influencers. In fact, they can easily become influencers. As influencer content marketing crosses over to [...]

By |2018-10-09T13:57:31+00:00September 5th, 2018|Insights and Analytics, Marketing to Developers, Practitioner Content Marketing|
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Making Developer Contests Count

Nothing incentivizes developer engagement better than developer contests. Implicit in the developer contest is the requirement for engagement via participation. By collecting data about who participates in each contest, you get more than a mailing list—you immediately gain valuable insight about your audience. What rewards attract them? Who tends to participate in contests? This is valuable customer insight! Even better, properly structured, your contest is sure to generate developer buzz, influencer content and new applications built on your platform. Remember that a contest is essentially a digital event. While digital events have lower cost per headcount than in person [...]

By |2018-11-20T15:03:38+00:00August 22nd, 2018|Marketing to Developers|
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