Measuring Developer Marketing Campaigns – More Than Clicks

Sorting Through an Abundance of Data Digital marketing can create endless streams of data. These data streams can be analyzed in a variety of ways to determine if marketing or advertising campaigns are effective. And that’s really the holy grail of marketing — measuring results and effectiveness — especially when you are looking for a return on your investment (ROI). But the issue with endless streams of data is that those data streams are subject to interpretation. You have to decide what is relevant to your marketing efforts. While some might categorize the time we’re currently in as the [...]

By |2023-03-22T06:04:04-04:00March 22nd, 2023|Insights and Analytics, Marketing to Developers|

The Joy of Email Marketing

Is Email Still Relevant? Way back in 1971, an engineer named Ray Tomlinson sent the first email, unknowingly starting a communications revolution. Billions and billions of emails later, email is still an effective advertising channel for targeted audiences. As a best practice, you should periodically evaluate every marketing tactic in your bag for effectiveness and the value each brings to your organization, and that includes your email campaigns. Marketing experts agree that email marketing remains a cost-effective means of reaching your audience. Let’s look at some of the benefits of email in 2023: It still has a high receptivity [...]

By |2023-03-15T06:56:47-04:00March 15th, 2023|Marketing to Developers|

Brand Awareness and Developers

Who Cares? No one doubts the importance of a brand. Your brand is your company personified because it evokes a complex image from a simple name and equates it to a value. The brand image positions the brand in the public’s mind by the recall of reputation, quality, price, and value. Quality is principally the responsibility of the production arm of your organization. Still,  marketing controls the perception of the brand using tools like price, positioning, and reputation to communicate the brand’s value to the consumer. Creating Brand Awareness Brand awareness sits at the intersection of demand generation and [...]

By |2023-03-08T05:10:02-05:00March 8th, 2023|Content Marketing, Marketing to Developers|

Four Considerations for Determining Advertising Frequency

Digital advertising presents the advertiser with a lot of options, particularly when developers are the target audience. In the work of creating developer-focused marketing campaigns, it can be easy to forget that the frequency tactics that are effective for a wider audience may not be as effective for developers. This brief article offers four advertising frequency considerations to keep in mind as you work to build your developer marketing campaigns. This article also includes a digital-focused version of the famous AIDA (Attention, Interest, Desire, Action) funnel. It illustrates the steps needed to compel developers to go from noticing your product [...]

By |2023-03-19T20:27:39-04:00February 17th, 2023|Audience segmentation, Marketing to Developers, Research|

Email Marketing is Still More Effective than Social Media in Reaching Developers

A Dynamic Situation There’s a battle out there for people’s attention, and your choice of weapons is largely determined by the preferences of your developer audience. The key element is your outbound strategy and whether you go social or email. The biggest difference between social and email marketing remains the ability to better target your audience — specifically, group targeting with social media and targeting individuals with email. The marketing environment remains highly dynamic. On the social side, you have structural uncertainty at Twitter and regulatory concerns among the other social platforms. On the email side, privacy concerns have [...]

By |2023-03-06T10:03:39-05:00February 8th, 2023|Marketing to Developers|

The Secret to a Successful Landing Page

Think ConversionsDespite the importance of landing pages, simple elements are often overlooked, including making sure everything on a landing page works correctly. Landing pages are an integral part of your marketing and advertising campaigns. Landing pages shouldn’t be do-it-yourself projects, but they should be test-it-yourself to make sure everything works as advertised.Any interaction with your brand should be frictionless for your audience. These interactions are the interface through which your audience commits to an action that will move your relationship forward — or not. Remember, your marketing reflects on your brand. Every interaction is a chance to win a prospect [...]

By |2023-03-06T10:03:40-05:00January 27th, 2023|Content Marketing, Marketing to Developers|

How to Use Developer Curiosity to Reduce Developer FUDA (Fear, Uncertainty, Doubt and Anxiety)

The Stress of Decision-Making Research has determined that there are seven steps we typically go through in the decision-making process. First, we must recognize that a decision needs to be made. Then, we need to gather information, identify alternatives, evaluate possible outcomes, make a choice, implement that choice, and evaluate our decision. The amount of thought we put into the process and the amount of associated stress is directly proportional to the costs involved and the magnitude of the outcome. Specifically, decision-making developers who have responsibility for big projects feel the weight of their decisions long after the decision [...]

By |2023-03-06T10:03:41-05:00December 14th, 2022|Content Marketing, Marketing to Developers|

Does the Marketing Funnel Apply to Developers?

The Reason It’s Called a Funnel The Attention – Interest – Desire – Action (AIDA) funnel is a guide to purchasing behavior, just like the buyer’s journey. The AIDA funnel encapsulates a process; its steps are adjustable filters designed to qualify and nurture prospects along their buying journey. By customizing the 4 filters in the funnel, you can achieve your campaign goals and address the needs of your developer audience. It is important to understand the analogy of the funnel — your leads start at a big opening at the top and are filtered through a small opening at [...]

By |2023-03-06T10:03:42-05:00November 30th, 2022|Content Marketing, Marketing to Developers|

Influencing the Developer

Decisions, Decisions, Decisions… Decisions can make or break a career, depending on the costs and possible outcomes, but risks are mitigated for developers if the responsibility for a decision is spread amongst the project team. And while the team leader is fundamentally the decision-maker, they will generally gather input from all team members, and may involve stakeholders outside the development team who have a vested interest in the project. Those stakeholders could include business leaders, financial staff, or sales and marketing. Businesses understand that their success is a matter of producing results, so the critical part of the decision [...]

By |2023-03-06T10:03:42-05:00November 16th, 2022|Marketing to Developers|

To B2D or Not to B2D: The Nobility of Marketing to Developers

Introduction Let us consider for a moment the software developer. Many people use the terms software engineer and software developer interchangeably, but there is a distinction. Software engineers design software solutions, while software developers build those solutions to ready them for consumers. Designing and building are how things get done — for everything from houses, to cars, to reactors, to spaceships. In the 21st century, our lives run on software, and without it, the world would grind to a halt. In ancient times, a developer might have been considered royalty. Developers wield tremendous power, because according to OwlGuru, software [...]

By |2023-03-06T10:03:43-05:00October 27th, 2022|Marketing to Developers|
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