Marketing to Developers Archives

5 Must-Haves For Developer-Friendly Advertising

Developers look for information much in the same way as any other consumer. They use search engines, peers, and social media. But unlike the average consumer, they also rely heavily on developer-to-developer (D2D) communities, and newsletters from these communities that alert them to technical content and news. Within the context of their D2D environment, they do consume advertising like banner ads. And, the good news is, they don’t necessarily hate advertising...provided it comes in a form they appreciate with information they can use. Thanks to our own anecdotal evidence from our Meet the Developer series and the good people [...]

By Yolanda Fintschenko|2019-11-21T12:19:19-05:00November 22nd, 2019|Advertising to Developers, Marketing to Developers|

How to Produce the Best Public Documentation

A recent CodeProject survey showed that the biggest impediment to learning a new technology was poor documentation. When Evans Data Corp asked an even wider audience of developers why they had rejected proposed and even purchased tools in the last year, as many developers cited a lack of adequate documentation as did cite poor integration with their existing environment (28%). When the modern developer, IT professional, or DevOps engineer is trying to learn or evaluate a new technology or tool, public documentation is among the content they use to inform themselves. They also use public documentation to help them [...]

By Yolanda Fintschenko|2019-06-15T00:39:02-04:00May 1st, 2019|Marketing to Developers, Practitioner Content Marketing|

How to Select the Best Contest Platform Partner for Your Developer Challenge

So...You Are Planning A Developer Challenge Developers LOVE a challenge. New problems, new ideas, a chance for recognition, rewards, and to build something new and interesting. Giving developers a challenge that helps them learn to use your API, service, or tool is one of the most effective ways to build your brand, create buzz around a product, and foster developer community engagement. Partnership is More Than a Platform Once you’ve decided to run an online contest, the next step (and arguably one of the most important decisions you will make) is choosing the right contest platform vendor to partner [...]

By Jovita Dsa|2019-04-24T15:56:53-04:00April 26th, 2019|Marketing to Developers|

How to Produce Popular Developer Tutorials

Tutorials are by far and away the most popular technical content for developers to consume and share. So, clearly, if you are marketing to developers with any hope of success, tutorials are on your content marketing playlist. But they are also on your competitors’. So what does it take to make a popular developer tutorial? Thanks to Evans Data Corporation and their Developer Marketing 2019 report, we have 3 (ok, maybe 4) hot, hot tips. Lights, Camera, ACTION! So it helps if it’s a video, not too long, and with information that’s easy to find. Their survey indicates that developers [...]

By Yolanda Fintschenko|2019-04-24T18:51:14-04:00April 24th, 2019|Marketing to Developers, Practitioner Content Marketing|

The Secret to Technical Content Marketing Stardom

You are a consummate professional. You can create a content marketing strategy for all occasions — go to market, incremental growth, you name it. And you know how to get it done. You are getting it done, but it is taking more of your time than you thought, and resources can be scarce or unreliable. Particularly the human kind — the writers. Because your market is a skeptical technical audience, well, you can’t get away with faking technical expertise. But, technical experts with time to write are hard to come by — in or out of your organization. Practitioner [...]

By Yolanda Fintschenko|2019-04-15T18:14:52-04:00April 17th, 2019|Marketing to Developers, Practitioner Content Marketing|

Developers Reveal Their Biggest Challenges When Learning a New Technology or Framework

It’s Like a Tough Mudder For Their Brains Life-long learners, yes. Thrilled with every step of the process? No. Modern developers notice the hard parts of learning just like everyone else. Because of the nature of their work, they have very specific challenges. Fortunately, these are challenges that technology, tool, and framework companies are well-poised to help them overcome. Yes, YOU can help a developer. Developer Media posed a very simple question on CodeProject.com: “What are the hardest parts of learning a new technology or framework?” Survey, says... Almost as many respondents (>40%) said that getting started with new [...]

By Yolanda Fintschenko|2019-04-10T08:34:02-04:00April 10th, 2019|Insights and Analytics, Marketing to Developers, Research|

The Dirty Word for Technical Content Marketing

C’mon. You know it. You’ve heard it. You’ve snickered at it, maybe even blushed. If you take pride in your job, you’ve even taken umbrage at it. And for technical marketing, it’s bandied about even more freely. “Lies” You’ve got it. “Lies.” The dirty word. “Marketing is a lie.” “Marketing lies to you.” Say it however you like. You can use a ten-dollar world like “manipulate” or try to dress it up to “persuade.” But like it or not, distrust is the underlying objection to marketing in general and technical content marketing in particular. With public trust in social [...]

By Yolanda Fintschenko|2019-03-27T15:03:07-04:00April 3rd, 2019|Marketing to Developers, Practitioner Content Marketing|

Download the Creating Winning Content Ebook

Winning content for content marketers targeting the modern developer and IT professional is content that interests them and delivers value. Creating winning content encompasses more than putting out an interesting blog post or white paper every once in a while. It is a commitment that requires a strong content marketing strategy connected to business goals. Well-constructed content marketing strategies include clear KPIs that are used before, during, and after a campaign. It requires a content strategy for developers and IT professionals that includes different forms of content with specific purposes including raising awareness of a technical problem, education about [...]

By Yolanda Fintschenko|2019-11-19T17:33:48-05:00March 29th, 2019|Guides and handbooks, Marketing to Developers, Writing Winning Content|

Developer Marketing Resolution: Use Sponsorships Strategically

Investing a lot of marketing dollars to reach the modern developer? Industry influencers such as celebrity developers have a ready-made audience who tune in with trust. Use sponsorships strategically to support these influencers and reach their audience. Who is an Industry Influencer? For the modern developer, industry influencers usually owe their celebrity to their technical chops and their industry exposure. Rarely are they simply industry trend experts, but are truly practitioners—or at least were recently—and can speak to current technical issues with authenticity and credibility. Sponsorships and ads placed within these communities offer credibility and brand protection, as your brand [...]

By Yolanda Fintschenko|2019-02-27T12:53:32-05:00March 13th, 2019|Marketing to Developers|

Developer Marketing Resolution: Tie your content marketing strategy to a promotion strategy

You are trying to drive modern developer engagement, correct? If you are looking for ads or content marketing alone to inspire this development (*snicker*), then you’ll be disappointed. The best way to engage the modern developer is with compelling content. But, without a promotion strategy, those developers may never know your content exists. Content + Promotion: A Winning Combination According to Evans Data Corporation’s Developer Marketing 2017 survey results, we know that the modern developer clicks through links to content advertised on newsletters from D2D communities. When we interviewed developers, we learned that they are lifelong learners who are [...]

By Yolanda Fintschenko|2019-03-18T16:02:04-04:00March 6th, 2019|Marketing to Developers, Practitioner Content Marketing|

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