Is Email Still Relevant? Way back in 1971, an engineer named Ray Tomlinson sent the first email, unknowingly starting a communications revolution. Billions and billions of emails later, email is still an effective advertising channel for targeted audiences. As a best practice, you should periodically evaluate every marketing tactic in your bag for effectiveness and the value each brings to your organization, and that includes your email campaigns. Marketing experts agree that email marketing remains a cost-effective means of reaching your audience. Let’s look at some of the benefits of email in 2023: It still has a high receptivity [...]

A Dynamic Situation There’s a battle out there for people’s attention, and your choice of weapons is largely determined by the preferences of your developer audience. The key element is your outbound strategy and whether you go social or email. The biggest difference between social and email marketing remains the ability to better target your audience — specifically, group targeting with social media and targeting individuals with email. The marketing environment remains highly dynamic. On the social side, you have structural uncertainty at Twitter and regulatory concerns among the other social platforms. On the email side, privacy concerns have [...]

Decisions, Decisions, Decisions… Decisions can make or break a career, depending on the costs and possible outcomes, but risks are mitigated for developers if the responsibility for a decision is spread amongst the project team. And while the team leader is fundamentally the decision-maker, they will generally gather input from all team members, and may involve stakeholders outside the development team who have a vested interest in the project. Those stakeholders could include business leaders, financial staff, or sales and marketing. Businesses understand that their success is a matter of producing results, so the critical part of the decision [...]

Introduction Let us consider for a moment the software developer. Many people use the terms software engineer and software developer interchangeably, but there is a distinction. Software engineers design software solutions, while software developers build those solutions to ready them for consumers. Designing and building are how things get done — for everything from houses, to cars, to reactors, to spaceships. In the 21st century, our lives run on software, and without it, the world would grind to a halt. In ancient times, a developer might have been considered royalty. Developers wield tremendous power, because according to OwlGuru, software [...]