Why Email Marketing is More Effective in Reaching Developers in a World Dominated by Social Media — 2022
As marketers, we have to communicate to our audience in the most effective and efficient manner. Our communications ultimately have to create demand for our products or services. Just as you don’t use exactly the same message every time, you don’t use the same method every time. Humans in general — and developers in particular — like variety. They like to be surprised, engaged, and amused. Of course, as marketers, we have a variety of communications tools at our disposal, including social media outlets, but some are more effective than others. According to data published by HubSpot, a CRM [...]