Marketing to Developers? Ten Resolutions for 2019

A new year begins! When all the celebrations are over, we are faced with all our aspirations, goals, and objectives for the new year in many areas of our lives. In a role that means marketing to developers, that means making developer marketing resolutions and keeping them. For 2019, that means making sure that the developer you have in mind includes the Modern Developer. Mod·ern·De·vel·op·er /ˈmädərnˌdəˈveləpər/ Noun A person who uses a broad assortment of tools and technologies to create a work. Typically skilled in multiple languages, frameworks, and techniques, utilizes DevOps methodologies, Continuous Integration, and Continuous Delivery, and [...]

Marketing to Developers? Ten Resolutions for 20192023-05-23T12:25:59-04:00

Latest Tech Trends Research Results Reveal the Technologies with the Highest ‘Mindshare Velocity’

Developer Media shares key insights on what trends are on the rise in software development and which maintain dominance January 27, 2014 — Toronto, Canada — Developer Media, tech marketing experts, last week held a webinar to announce its latest Developer Tech Trends survey results and to release the official survey report. The results identified key insights on current and planned technologies, tools, platforms and development projects. In the report released by Developer Media, Jeff Hadfield, CXO, introduces the concept of ‘Mindshare Velocity’ to measure what technologies are starting to capture developers’ attention. In the report, Hadfield provides a [...]

Latest Tech Trends Research Results Reveal the Technologies with the Highest ‘Mindshare Velocity’2023-05-16T02:39:31-04:00

New Research Reveals That Nearly All Developers Are Mobile Developers, Or Soon Will Be

Developer Media’s latest mobile developer market brief reveals insight, recommendations for marketers aiming to reach this growing market November 25, 2013 — Toronto, Canada — Developer Media, experts in marketing to software developers, today announced its latest Developer Mobile Market Survey and Analysis reports. The results reveal opportunities for marketers looking to target mobile developers, and illustrate how the market is changing. Developer Media’s research illuminates the complexity and challenge inherent in developing for today’s mobile platforms. While iOS and Android continue to dominate, developer interest is increasing in other platforms as well. Developer Media CXO, Jeff Hadfield, discusses [...]

New Research Reveals That Nearly All Developers Are Mobile Developers, Or Soon Will Be2023-05-16T02:38:33-04:00

Your Choice: Eblasts vs. Newsletters

Start With Your Goal in Mind The choice between newsletters or eblasts should be predicated on your expected results because these two communication vehicles can produce very different (and desirable) results. Outbound marketing has lost some ground with the novelty of inbound marketing, but in terms of maintaining communication with your existing developer audience and attracting new clients, proactive communication has a place in your marketing plan. Eblasts and newsletters are not mutually exclusive; both eblasts and newsletters can be integrated into your strategy and campaign plans. Before we compare the two, let’s review the definition of each: Eblasts [...]

Your Choice: Eblasts vs. Newsletters2023-05-10T06:54:05-04:00

Balancing Branding and Activation Advertising for Developer Audiences

Why Strike a Balance? As we talked about in making your brand top of mind, brand recognition is inextricably linked to the next step a consumer will take, whether it is to move your brand from long-term to short-term memory, or to act. Activation ads ask the consumer to take an action, which for digital advertising usually begins with a click. Then they may continue to promote a consumer action.  The developers we interviewed in our Meet the Developer series said that they are much more likely to click on links from brands they recognize versus brands they don’t. [...]

Balancing Branding and Activation Advertising for Developer Audiences2023-05-09T11:26:35-04:00

What Ad Copy Draws Developers’ Interest?

Write Ad Copy Developers Notice Wouldn’t you love to be able to write the ad copy developers notice? The content your ad points developers to will shape the message of your ad. To create the most effective ad copy, you must know the content topics that will interest your technical audience. Start With the Value Proposition If your ad points your developer audience to content that is useful to them, they are much more likely to click. This means understanding the value proposition of your product and your brand’s expertise, and delivering content that communicates that. Elements of the [...]

What Ad Copy Draws Developers’ Interest?2023-04-25T03:31:14-04:00

Measuring Developer Marketing Campaigns – More Than Clicks

Sorting Through an Abundance of Data Digital marketing can create endless streams of data. These data streams can be analyzed in a variety of ways to determine if marketing or advertising campaigns are effective. And that’s really the holy grail of marketing — measuring results and effectiveness — especially when you are looking for a return on your investment (ROI). But the issue with endless streams of data is that those data streams are subject to interpretation. You have to decide what is relevant to your marketing efforts. While some might categorize the time we’re currently in as the [...]

Measuring Developer Marketing Campaigns – More Than Clicks2023-03-22T06:04:04-04:00

Four Considerations for Determining Advertising Frequency

Digital advertising presents the advertiser with a lot of options, particularly when developers are the target audience. In the work of creating developer-focused marketing campaigns, it can be easy to forget that the frequency tactics that are effective for a wider audience may not be as effective for developers. This brief article offers four advertising frequency considerations to keep in mind as you work to build your developer marketing campaigns. This article also includes a digital-focused version of the famous AIDA (Attention, Interest, Desire, Action) funnel. It illustrates the steps needed to compel developers to go from noticing your product [...]

Four Considerations for Determining Advertising Frequency2023-03-19T20:27:39-04:00

The Joy of Email Marketing

Is Email Still Relevant? Way back in 1971, an engineer named Ray Tomlinson sent the first email, unknowingly starting a communications revolution. Billions and billions of emails later, email is still an effective advertising channel for targeted audiences. As a best practice, you should periodically evaluate every marketing tactic in your bag for effectiveness and the value each brings to your organization, and that includes your email campaigns. Marketing experts agree that email marketing remains a cost-effective means of reaching your audience. Let’s look at some of the benefits of email in 2023: It still has a high receptivity [...]

The Joy of Email Marketing2023-03-15T06:56:47-04:00

Brand Awareness and Developers

Who Cares? No one doubts the importance of a brand. Your brand is your company personified because it evokes a complex image from a simple name and equates it to a value. The brand image positions the brand in the public’s mind by the recall of reputation, quality, price, and value. Quality is principally the responsibility of the production arm of your organization. Still,  marketing controls the perception of the brand using tools like price, positioning, and reputation to communicate the brand’s value to the consumer. Creating Brand Awareness Brand awareness sits at the intersection of demand generation and [...]

Brand Awareness and Developers2023-03-08T05:10:02-05:00
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