Why Devs Love Their Newsletters

Newsletters remain one of the best means of communicating with your developer audience.  They should be an integral part of your communications campaign, along with email, blogs, and offers. Newsletters are trusted by developers who opt-in, and they opt-in because they enjoy the content you provide. With so much potential, newsletters should be an area where you devote a significant number of resources to ensure quality and relevance. Take Me To Your Reader Newsletters are a significant commitment in that they must be maintained as an ongoing effort. They should be planned in advance using an editorial calendar. Support will [...]

By |2021-11-03T12:54:25-04:00November 3rd, 2021|Marketing to Developers|

Measuring Developer Marketing Campaigns – More Than Just Clicks

Listen to Einstein (or Cameron) The phrase “Not everything that can be counted counts, and not everything that counts can be counted” has been attributed to Albert Einstein — though, in fact, it has been traced to William Bruce Cameron, a noted sociologist, as the originator. While there are many situations in which Cameron’s quote quote applies, it lends itself especially well to a marketing discussion. Digital marketing can create endless streams of data which can be analyzed in a variety of ways to determine if marketing or advertising campaigns are effective. And that’s really the holy grail of marketing [...]

By |2021-10-12T12:26:27-04:00October 20th, 2021|Insights and Analytics, Marketing to Developers|

Developer Influence 2021

The capacity to influence is a wonderful thing. It implies that people have trust in your judgement and confidence in your ability to make the right decisions, and that you have knowledge and experience that can be used to guide others’ decision-making. In the developer community, influence can affect decisions around tools, languages, platforms, and procedures. Opportunities for process improvements or greater efficiency must be justified using data and expert recommendations to influence the decision. In this case, developers’ expertise matters. Thought Leaders In the March 2021 DeveloperMedia User Survey, Evans Data Corporation reported that developers feel they wield significant [...]

By |2022-02-22T13:20:27-05:00October 13th, 2021|Insights and Analytics, Marketing to Developers|

To Call, or Not to Call a Developer, That is the Question

What Are the Odds… …that anyone under the age of 60 will answer a call from an unknown caller? With that in mind, before we delve into specifically contacting a developer, let’s face facts: Based on a study done by Hiya in 2020, only 6% of calls from unidentified callers are answered, primarily because of robocalls and scam callers. Analyze your own behavior —  do you answer calls from unknown callers? The same study found that despite widespread fraud and robocalls, people still prefer voice calling over other methods of communication, including texts and email. Most unknown calls go to [...]

By |2021-10-01T19:22:09-04:00October 6th, 2021|Marketing to Developers|

Advertising Cloud Tools to Developers

The View from 30,000 Feet Working in the cloud offers unique challenges to developers and unique opportunities for software tool vendors looking to address this market. What was a new frontier has quickly become an accepted and established market as more apps, programs, developers and businesses have migrated to internet-based cloud computing. Working in the cloud involves thoughtful development and management to ensure that the cloud user is maximizing efficiency and resources. What Developers Want According to the DeveloperMedia User Survey, independently conducted by Evans Data Corporation, developers are highly influential in the decision-making process on which tools to use [...]

By |2021-08-10T13:43:38-04:00September 1st, 2021|Marketing to Developers|

Developers Speak JavaScript: Programming Languages Developers Use in 2021

Follow the Data SlashData has published their annual State of the Developer Nation report, developed from a survey of over 19,000 developers, and the data is insightful. According to their estimate, there are currently 24.3 million active software developers in the world, using a variety of programming languages in their work, and the survey reveals which programming languages developers use. Software development languages and SDKs are tools of the trade — the modern-day equivalent of the hammer, saw, and screwdriver. Just like carpenters’ tools, the programming languages used today are specialized, offering specific advantages to developers for certain applications or [...]

By |2021-08-10T13:19:30-04:00August 18th, 2021|Content Marketing, Marketing to Developers|

Developers’ Plans Post-COVID

The Year The Earth Stood Still When COVID-19 hit in 2020, it would be an understatement to say the world was caught off guard. Every aspect of our lives has been affected by the pandemic — especially how we work and conduct business. In general, many of the major impacts of COVID are related to isolation and social distancing, especially in the work environment. Many industries, including tech companies and higher education, quickly adjusted to the conditions enforced by the pandemic. However, isolation created social interaction challenges even where adaptation was successful. Software development is a unique profession in that [...]

By |2021-07-04T19:25:43-04:00July 14th, 2021|Marketing to Developers|

You’ve Got (To Use) Email!

Why Email Now? Believe it or not, email is 50 years old this year. Back in 1971, an engineer named Ray Tomlinson sent the first email, unknowingly starting a communications revolution. Billions and billions of emails later, email is still an effective advertising channel for targeted audiences. While it’s an attractive communications channel because it’s universally accepted, cheap and flexible, not long ago, email got a bad rap because of overuse. It became ubiquitous and easy to ignore (spam didn’t help). Anti-spam regulations and respect for customers now makes spamming practices less popular. Even developers respond well to direct email, [...]

By |2021-06-02T03:23:44-04:00June 16th, 2021|Marketing to Developers|

Don’t Miss Your Target Audience

Shiny, Happy Customers Close your eyes and imagine your ideal customers. Are they all the same? Are they all working on the same projects, developing the same code, and facing the same challenges and frustrations? Chances are the only thing your ideal customers have in common is that (in your mind) they need your product. The reality is that not everyone needs your product. It’s best to concentrate on those that have the need and those that have the need, but don’t know it. To bring these high-potential candidate customers into focus, you have to exploit their similarities and differences. [...]

By |2021-04-21T14:39:09-04:00April 28th, 2021|Marketing to Developers|

Serving the Developer Community with Advertising

Now, more than ever, people need to connect. In the world of software development, developer communities offer resources, forums to share code and ideas, discussions, training, reviews, and product information. They are platforms for people who share common interests, and are useful for advancing code, careers and communication. These communities enable developers to support each other, and by doing so, they enrich the community. When it comes to advertising to developers, these developer communities offer a contextual benefit on several levels. There is an element of confidence, knowing that you are improving your odds of reaching a customer because you [...]

By |2021-03-11T17:01:25-05:00April 14th, 2021|Marketing to Developers|
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