Start With Your Goal in Mind The choice between newsletters or eblasts should be predicated on your expected results because these two communication vehicles can produce very different (and desirable) results. Outbound marketing has lost some ground with the novelty of inbound marketing, but in terms of maintaining communication with your existing developer audience and attracting new clients, proactive communication has a place in your marketing plan. Eblasts and newsletters are not mutually exclusive; both eblasts and newsletters can be integrated into your strategy and campaign plans. Before we compare the two, let’s review the definition of each: Eblasts [...]

Why Strike a Balance? As we talked about in making your brand top of mind, brand recognition is inextricably linked to the next step a consumer will take, whether it is to move your brand from long-term to short-term memory, or to act. Activation ads ask the consumer to take an action, which for digital advertising usually begins with a click. Then they may continue to promote a consumer action.  The developers we interviewed in our Meet the Developer series said that they are much more likely to click on links from brands they recognize versus brands they don’t. [...]

Is Email Still Relevant? Way back in 1971, an engineer named Ray Tomlinson sent the first email, unknowingly starting a communications revolution. Billions and billions of emails later, email is still an effective advertising channel for targeted audiences. As a best practice, you should periodically evaluate every marketing tactic in your bag for effectiveness and the value each brings to your organization, and that includes your email campaigns. Marketing experts agree that email marketing remains a cost-effective means of reaching your audience. Let’s look at some of the benefits of email in 2023: It still has a high receptivity [...]