Developer Media shares key insights on what trends are on the rise in software development and which maintain dominance

January 27, 2014 — Toronto, Canada — Developer Media, tech marketing experts, last week held a webinar to announce its latest Developer Tech Trends survey results and to release the official survey report. The results identified key insights on current and planned technologies, tools, platforms and development projects. In the report released by Developer Media, Jeff Hadfield, CXO, introduces the concept of ‘Mindshare Velocity’ to measure what technologies are starting to capture developers’ attention. In the report, Hadfield provides a list of technologies that are on the horizon and advises marketers to keep a close eye on those that relate to their market.

“Even developers who were traditionally ‘.NET developers’ use a variety of tools in their day-to-day development,” said Hadfield. “Nearly every developer focuses on many different technology stacks, even if they are traditionally seen as a Microsoft developer.”

“Our research shows technologies and platforms on the horizon with fairly insignificant market share, but with a high mindshare velocity,” Hadfield said. “Marketers will want to watch these technologies to identify future opportunities.”

About Developer Media
Founded in 1998, Developer Media is the world’s largest developer-focused advertising network with over 23 million unique professional developers visiting its sites each month from around the world. Developer Media represents thousands of the most influential websites, online communities, blogs and projects serving the software and app development market. It delivers innovative ad solutions to help tech marketers reach developers directly. From ad campaigns to custom multi-channel marketing and thought leadership programs spanning paid, owned and earned media, Developer Media’s reach, expertise and service help technology vendors and advertisers find their next customer. As tech marketing experts, the Developer Media team brings decades of experience to help marketers achieve their goals. For more information, visit

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Carrie Davis-Sydor
Director of Marketing and Business Development
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