You are trying to drive modern developer engagement, correct? If you are looking for ads or content marketing alone to inspire this development (*snicker*), then you’ll be disappointed. The best way to engage the modern developer is with compelling content. But, without a promotion strategy, those developers may never know your content exists. Content + Promotion: A Winning Combination According to Evans Data Corporation’s Developer Marketing 2017 survey results, we know that the modern developer clicks through links to content advertised on newsletters from D2D communities. When we interviewed developers, we learned that they are lifelong learners who are [...]

Tempted to look for the content marketing silver bullet to reach the modern developer? Here’s a news flash: there really isn’t one. If you’re struggling to select the most powerful type of content to influence or inspire your developer audience and prospects, it’s because the right answer for your practitioner content marketing strategy (or any strategy) isn’t “or.” It’s almost always “and.” Practitioner Content Marketing Creating an authentic voice in the fragmented market of tools and services for the modern developer can be challenging. Practitioner content marketing uses the voice of developer and IT practitioners outside your company. This voice [...]

Technical content marketing is hard, and it can hurt — perhaps badly enough that you’ve given up on executing your technical content marketing strategy. Listen: “no pain, no gain” is for exercise, not content marketing. Technical content marketing doesn’t have to hurt to be effective.  Check out the six pain points decreasing your technical content marketing ROI, and learn how to get your content marketing strategy working, without hurting. What Pain Points Do to Your ROI Savvy content marketers have a handle on their costs and more than a clue about the benefits. Excluding the cost of putting together [...]

What do modern developers do? Thanks to devops, more and more. In fact, your modern developer may even be an IT operations professional acting like a developer. Bottom line: your audience and your customers are BUSY. So when you make them fill out multiple fields, or give them the chance to hesitate about how their information will be used when they want to access your content, you risk losing them. The most egregious violation? Asking them for their phone number. Just don’t. Infogating – How Much is Okay? What the Data Shows Based on Evans Data Corporation’s Developer Marketing 2017 [...]

The modern developer loves newsletters. Developers click on newsletter links. Are pigs flying? Did hell freeze over? Nope. Developers like to receive information about the tools and services they can use in their developer-to-developer communities, pure and simple. Say it loud, say it proud, because it’s just true. Developers Like Newsletters Who says? Well, besides the comments we received when we interviewed developers, Evans Data Corporation—that’s who. Evans Data Corporation Developer Marketing 2018 survey data showed that more than 40% of developers subscribe to three to five newsletters. Only 5% said they subscribed to none. That means 90% of developers [...]