What Do We Mean By Dev Roles? The roles that developers play in a developer decision-making unit (DDMU) are key to influencing how a DDMU (or team) decides to acquire and apply your brand’s product. And developers may have specific roles and expertise within a technical team that influence their points of view, priorities, and motivations. When creating technical content that your audience will find most useful in understanding your brand and your brand’s offering, it’s important to keep these elements in mind. Role Discovery It’s useful to begin role discovery by defining the DDMU you are supporting with [...]

Reaching All the Roles In 2019, 68% of technical content marketers told the Content Marketing Institute that their top challenge last year was addressing a wide variety of roles. When creating technical content marketing materials for developers, roles have to be defined for both the business and technical categories of the developer decision-making unit (DDMU). Due to the complexity of the DDMU and the technical complexity of many applications, it’s obvious that the successful content marketer must create a tech content strategy that reaches multiple developer roles. Who Makes Up The DDMU The developer decision-making unit (DDMU) comprises all [...]