Insights and Analysis


The 3Es of Running Successful Developer Contests

Planning to run a developer contest? You’ve probably spent a considerable amount of time researching and combing through the myriad of contest platforms and tools that not only tie in with your business and marketing objectives, but also appeal to the developer community. Or perhaps you’re looking to build a contest platform of your own. Well, the good (and bad) news is that you have plenty of options available. So how do you decide what works best for you? As you set out to build a short- or long-term contest strategy, you need to have a good understanding of [...]

By |2018-12-04T08:44:59-08:00December 5th, 2018|Insights and Analytics, Marketing to Developers|

Humans vs. Robots

Introduction Programmatic advertising was once viewed as the most promising trend in advertising, allowing advertisers to forgo the expense and commitment of working with ad sales to commit to buying ads and instead choose a lower-priced, data-driven robot using AI to bid on placement on a variety of media sites. The offer of advantages such as lower price per CPM, real-time purchase and display, and multimedia site targeting is hard to resist. Enter the reality If you work in developer marketing, depending on your audience, there may not be enough data for a machine learning algorithm to work. Each [...]

By |2018-08-06T14:10:58-08:00August 8th, 2018|Insights and Analytics|

Download the March 2018 Developer Media Audience Profile by Evans Data

What is this and why should I read it? If you are marketing to developers, you need to understand your audience. We can help you by understanding ours. Get the skinny on who our audience is from the March 2018 Developer Media Audience Profile—gathered for you by Evans Data Corporation, one of the most trusted research organizations in our industry. In the profile, we serve up the latest data about our greatest assets—the developers who make up the developer-to-developer (D2D) communities we reach. If you not only want to know who they are but also what tools and technologies [...]

The Best Ad Platforms Provide Brand Protection

If your ad platforms provide brand protection, what you have delivered is as important as brand awareness. With behavioral ad targeting via a number of digital platforms, the context in which your company’s ad appears can prompt any potential reaction, from irritating your customer to offending them. When selling business-to-business (B2B), it is important that your ads are served to your customers in a professional context. The best context for a developer: Viewing the products and brands that matter to them, surrounded by the content that matters to them.How can targeted advertising backfire?Targeted ads can backfire when they are shown [...]

By |2018-04-24T11:32:18-08:00December 4th, 2017|Insights and Analytics|

4 Reasons to Advertise in Developer-to-Developer Communities

On one hand, the explosion of digital technologies has offered marketers more innovative and powerful new ways to connect with audiences than ever before. But with so many different marketing channels to choose from, coupled with pressure to deliver results on constrained budgets, deciding exactly where and how to allocate your advertising budget can be enough to give anyone a headache. Get it right and you can reap the rewards of reaching new developers and growing your customer base. Get it wrong and you could waste a lot time and money only to have your message fall on deaf [...]

By |2017-12-15T13:40:52-08:00January 23rd, 2017|Insights and Analytics, Research|

Dev Marketing 101: Email Marketing

We know how busy marketers are these days, being pulled in many directions and continually being tasked with researching and testing the newest bright shiny objects in digital marketing. Given how much they have on their plates, it’s easy to forget about one of the most powerful digital marketing tools available - Email Marketing. It’s as old as the Internet itself, yet email remains one of the simplest and most useful tools for communicating with a large audience quickly and effectively. Email marketing can be grouped into two basic categories: e-Newsletters and e-Blasts/dedicated email offers. Both are essential components [...]

By |2017-12-04T21:36:32-08:00August 18th, 2016|Insights and Analytics|

Dev Marketing 101: Lead Generation

Generating new business leads is one of the most fundamental duties of any marketing professional. Doing it effectively and consistently, however, can be challenging; especially when dealing with an audience as discerning as software developers. At Developer Media, we’ve helped companies of all sizes grow their developer fanbase and convert prospects into new customers with a no-nonsense approach to lead generation. We know there are still many organizations that could be doing a better job at generating developer leads, so we’ve gathered up some the best practices we’ve collected over the years and provided them here in this guide [...]

By |2017-12-04T21:38:15-08:00February 29th, 2016|Insights and Analytics|

Developers Question Everything

When given a task do you carry through without hesitation or do you first question whether the task is even worth doing? Or maybe you’re the type that tends to just disregard and ignore any expectations set by others from the get-go? When you set a goal for yourself do you follow through and accomplish what you set out to do? Or are you the owner of an ever-growing list of unfulfilled New Year’s resolutions? In short, how do you deal with expectations? To answer this question, best-selling author Gretchen Rubin developed a framework to examine how we tend [...]

By |2017-12-04T21:39:10-08:00February 22nd, 2016|Insights and Analytics|

Dev Marketing 101: Online Display Advertising

Since their online infancy in the 1990s, display advertisements have grown up to become one of the most prevalent vehicles for digital and online marketing. While this best practices guide will focus on traditional “banner” ads, digital display advertising has evolved from simple static images to also include new forms like video, interactive, rich media ads and more. There’s no sure-fire formula for guaranteed success with display advertising. And you certainly won’t see click-through rates (CTRs) of 44% like the very first banner ad achieved back in 1994 (a CTR of 0.1% is about average now), but if you [...]

By |2017-12-15T13:48:06-08:00February 18th, 2016|Insights and Analytics|

Dev Marketing 101: Content Marketing

Content marketing is getting a lot of looks in the developer marketing space, and rightfully so. A strong content marketing strategy allows you to demonstrate your knowledge and build trust with your target audience. It also helps you add life and personality to your brand. But like any marketing endeavor, there is more to it than meets the eye. Having a content marketing section of your plan means more than just throwing a few blog posts on your site and calling it a day. Your content marketing must be organic and authentic, as well as calculated and on message. [...]

By |2017-12-04T21:40:43-08:00November 30th, 2015|Insights and Analytics|

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