Insights and Analysis

Measuring Developer Marketing Campaigns – More Than Just Clicks

Listen to Einstein (or Cameron) The phrase “Not everything that can be counted counts, and not everything that counts can be counted” has been attributed to Albert Einstein — though, in fact, it has been traced to William Bruce Cameron, a noted sociologist, as the originator. While there are many situations in which Cameron’s quote quote applies, it lends itself especially well to a marketing discussion. Digital marketing can create endless streams of data which can be analyzed in a variety of ways to determine if marketing or advertising campaigns are effective. And that’s really the holy grail of marketing [...]

By |2021-10-12T12:26:27-04:00October 20th, 2021|Insights and Analytics, Marketing to Developers|

Developer Influence 2021

The capacity to influence is a wonderful thing. It implies that people have trust in your judgement and confidence in your ability to make the right decisions, and that you have knowledge and experience that can be used to guide others’ decision-making. In the developer community, influence can affect decisions around tools, languages, platforms, and procedures. Opportunities for process improvements or greater efficiency must be justified using data and expert recommendations to influence the decision. In this case, developers’ expertise matters. Thought Leaders In the March 2021 DeveloperMedia User Survey, Evans Data Corporation reported that developers feel they wield significant [...]

By |2021-10-01T20:43:09-04:00October 13th, 2021|Insights and Analytics, Marketing to Developers|

A Deep Dive Into Machine Learning Developers

To Gather Data Is Human We like to think we are data-driven. From large-scale government or business operations to individuals managing their budget, people justify decisions based on data. Our devices gather data to enable entities to aggregate vast amounts of data which are processed, analyzed, and correlated in order to draw conclusions. Data science (DS), machine learning (ML), and artificial intelligence (AI) all process large amounts of data to make decisions. SlashData has recently published its annual State of the Developer Nation Survey, which includes a section devoted to developers of machine learning applications and the type of data [...]

By |2021-09-14T15:00:49-04:00September 15th, 2021|Audience segmentation, Insights and Analytics|

Check Out the 2021 DeveloperMedia Audience Profile by Evans Data Corporation

Meet the DeveloperMedia Audience If you are marketing to developers, you need to understand your audience. We can help you by understanding ours. Get the skinny on who our audience is from the March 2021 DeveloperMedia Audience Profile — gathered for you by Evans Data Corporation, one of the most trusted research organizations in our industry. This profile created from our user survey serves up the latest data about our greatest assets: the developers who make up the developer-to-developer (D2D) communities we reach. To learn who they are, what they do, and how they influence tool purchases, click here to [...]

Why Market to Developers? Developers Have Influence

Why Market to Developers? Maybe your product’s customer is actually a CIO. Maybe the purchasing team sits on the business side of the house. Maybe developers aren’t even really your customer, you just need to convince their company’s C-suite to build a product with your API and put that on their product development map. So, why should you pay attention to developers? It turns out that they are often part of the decision making unit.  Our survey of a developer community results showed that 60% of developers have the ability to approve or reject a tool purchase.  We asked  a [...]

Biggest Challenges Developers Face While Working From Home

Lions and Tigers and Children, Oh My! The global response to ending the COVID-19 pandemic has created a widening swathe of communities requiring some kind of shelter-in-place (SiP). Many companies are mandating working from home, even if their communities have not yet implemented SiP, shutdowns, or lockdowns. Developers are still working—and for some, working from home is their status quo. But now, even those developers who usually work from home are finding that they have new “coworkers” with schools and other workplaces shut down. CodeProject asked its developer community, “What are your biggest challenges with working from home?” Survey [...]

By |2020-04-06T20:14:34-04:00March 31st, 2020|Insights and Analytics|

Developers Reveal Their Biggest Challenges When Learning a New Technology or Framework

It’s Like a Tough Mudder For Their BrainsLife-long learners, yes. Thrilled with every step of the process? No. Modern developers notice the hard parts of learning just like everyone else. Because of the nature of their work, they have very specific challenges. Fortunately, these are challenges that technology, tool, and framework companies are well-poised to help them overcome. Yes, YOU can help a developer.Developer Media posed a very simple question on CodeProject.com:“What are the hardest parts of learning a new technology or framework?”Survey, says...Almost as many respondents (>40%) said that getting started with new tools, library managers, and build/deploy processes [...]

Check Out the 2019 Developer Media Audience Profile by Evans Data

Meet the Developer Media Audience If you are marketing to developers, you need to understand your audience. We can help you by understanding ours. Get the skinny on who our audience is from the March 2019 Developer Media Audience Profile — gathered for you by Evans Data Corporation, one of the most trusted research organizations in our industry. In the profile, we serve up the latest data about our greatest assets: the developers who make up the developer-to-developer (D2D) communities we reach. To learn who they are, what they do, and how they influence tool purchases, click here to [...]

Calling All DevOps Engineers

Calling Them What? And that is the question. If you are marketing to developers, you already know that there is no generic “developer.” Undoubtedly, your tool or service is meant to be wielded by a very specific developer persona. But thanks to DevOps, that persona may be employing multiple tools. So when your persona also identifies as DevOps, what does that mean? Why should you care? To understand this, Developer Media posed a very simple question on CodeProject.com: “Are you a DevOps engineer?” Yes, But... At least one developer responded, “Yes, but I don’t want to be one.” Harrr. [...]

The Power of Developers: Why Developers Reject Tool Recommendations

We recently posed the question to the CodeProject.com audience: “How often do you shoot down product tool choices your manager / team lead presents to your team?". From this, we learned that 34.5% of the developers who responded very often, often, or occasionally reject the choices the purchaser has already made. In addition, approximately 30% never have to reject a product from on high because they choose their own tools! However, this first survey did not dig into the reasons why developers had rejected or disliked tool selections made by their manager, team lead, or other leaders in their organization. [...]

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