Insights and Analysis

Meet the Developer: Introducing Sacha “Try before I Buy” Barber

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing and advertising to developers, you absolutely should. “Meet the Developer” helps you discover the person behind the code. Learn who they are, why they write about developing, and how they experience the advertising and content you are throwing at them. I had the great pleasure of corresponding with Sacha Barber. Sacha is a life-long learner who loves teaching. That’s why he gives back and writes for developer-to-developer (D2D) communities like CodeProject. Here’s what Sacha had to say about himself, writing [...]

By |2018-07-20T16:15:37+00:00July 18th, 2018|Insights and Analytics|

Dating Your Customer

Introduction Trying to advertise to developers is a lot like dating. You want to get into a relationship with them — a customer relationship. Maybe you are responsible for developer marketing or developer relations, and you want to pursue a deep developer relationship for your platform or open source project. You aren’t looking for a one night stand. So why do so many companies ask their customers to go all the way with them in the first ad? Do you really want to try to win a “hot or not?” thumb swipe war? Well, that’s what you are doing [...]

By |2018-07-20T16:26:09+00:00July 12th, 2018|Insights and Analytics|

The Best Ad Platforms Provide Brand Protection

If your ad platforms provide brand protection, what you have delivered is as important as brand awareness. With behavioral ad targeting via a number of digital platforms, the context in which your company’s ad appears can prompt any potential reaction, from irritating your customer to offending them. When selling business-to-business (B2B), it is important that your ads are served to your customers in a professional context. The best context for a developer: Viewing the products and brands that matter to them, surrounded by the content that matters to them.How can targeted advertising backfire?Targeted ads can backfire when they are shown [...]

By |2018-04-24T11:32:18+00:00December 4th, 2017|Insights and Analytics|

4 Reasons to Advertise in Developer-to-Developer Communities

On one hand, the explosion of digital technologies has offered marketers more innovative and powerful new ways to connect with audiences than ever before. But with so many different marketing channels to choose from, coupled with pressure to deliver results on constrained budgets, deciding exactly where and how to allocate your advertising budget can be enough to give anyone a headache. Get it right and you can reap the rewards of reaching new developers and growing your customer base. Get it wrong and you could waste a lot time and money only to have your message fall on deaf [...]

By |2017-12-15T13:40:52+00:00January 23rd, 2017|Insights and Analytics, Research|

Dev Marketing 101: Email Marketing

We know how busy marketers are these days, being pulled in many directions and continually being tasked with researching and testing the newest bright shiny objects in digital marketing. Given how much they have on their plates, it’s easy to forget about one of the most powerful digital marketing tools available - Email Marketing. It’s as old as the Internet itself, yet email remains one of the simplest and most useful tools for communicating with a large audience quickly and effectively. Email marketing can be grouped into two basic categories: e-Newsletters and e-Blasts/dedicated email offers. Both are essential components [...]

By |2017-12-04T21:36:32+00:00August 18th, 2016|Insights and Analytics|

Dev Marketing 101: Lead Generation

Generating new business leads is one of the most fundamental duties of any marketing professional. Doing it effectively and consistently, however, can be challenging; especially when dealing with an audience as discerning as software developers. At Developer Media, we’ve helped companies of all sizes grow their developer fanbase and convert prospects into new customers with a no-nonsense approach to lead generation. We know there are still many organizations that could be doing a better job at generating developer leads, so we’ve gathered up some the best practices we’ve collected over the years and provided them here in this guide [...]

By |2017-12-04T21:38:15+00:00February 29th, 2016|Insights and Analytics|

Developers Question Everything

When given a task do you carry through without hesitation or do you first question whether the task is even worth doing? Or maybe you’re the type that tends to just disregard and ignore any expectations set by others from the get-go? When you set a goal for yourself do you follow through and accomplish what you set out to do? Or are you the owner of an ever-growing list of unfulfilled New Year’s resolutions? In short, how do you deal with expectations? To answer this question, best-selling author Gretchen Rubin developed a framework to examine how we tend [...]

By |2017-12-04T21:39:10+00:00February 22nd, 2016|Insights and Analytics|

Dev Marketing 101: Online Display Advertising

Since their online infancy in the 1990s, display advertisements have grown up to become one of the most prevalent vehicles for digital and online marketing. While this best practices guide will focus on traditional “banner” ads, digital display advertising has evolved from simple static images to also include new forms like video, interactive, rich media ads and more. There’s no sure-fire formula for guaranteed success with display advertising. And you certainly won’t see click-through rates (CTRs) of 44% like the very first banner ad achieved back in 1994 (a CTR of 0.1% is about average now), but if you [...]

By |2017-12-15T13:48:06+00:00February 18th, 2016|Insights and Analytics|

Dev Marketing 101: Content Marketing

Content marketing is getting a lot of looks in the developer marketing space, and rightfully so. A strong content marketing strategy allows you to demonstrate your knowledge and build trust with your target audience. It also helps you add life and personality to your brand. But like any marketing endeavor, there is more to it than meets the eye. Having a content marketing section of your plan means more than just throwing a few blog posts on your site and calling it a day. Your content marketing must be organic and authentic, as well as calculated and on message. [...]

By |2017-12-04T21:40:43+00:00November 30th, 2015|Insights and Analytics|

Dev Marketing 101: Events as a Developer Marketing Tool

By Sara Faatz Events – whether creating your own, participating in a third-party event, or hosting a virtual affair – afford you the opportunity to interact with the developer audience in a meaningful way. They are powerful marketing tools that require thorough planning and attention to detail. Throughout this guide we will cover the basic elements of every event: purpose, content, and theme. We’ll also touch on driving attendance, important details to remember, and success metrics. Purpose There are many reasons to host or participate in an event - customer appreciation; building champions; generating revenue; establishing your expertise; building [...]

By |2017-12-04T21:42:42+00:00November 23rd, 2015|Insights and Analytics|

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