Insights and Analysis
Measuring Developer Marketing Campaigns – More Than Clicks
Sorting Through an Abundance of Data Digital marketing can create endless streams of data. These data streams can be analyzed in a variety of ways to determine if marketing or advertising campaigns are effective. And that’s really the holy grail of marketing — measuring results and effectiveness — especially when you are looking for a return on your investment (ROI). But the issue with endless streams of data is that those data streams are subject to interpretation. You have to decide what is relevant to your marketing efforts. While some might categorize the time we’re currently in as the [...]