Insights and Analysis


The 3Es of Running Successful Developer Contests

Planning to run a developer contest? You’ve probably spent a considerable amount of time researching and combing through the myriad of contest platforms and tools that not only tie in with your business and marketing objectives, but also appeal to the developer community. Or perhaps you’re looking to build a contest platform of your own. Well, the good (and bad) news is that you have plenty of options available. So how do you decide what works best for you? As you set out to build a short- or long-term contest strategy, you need to have a good understanding of [...]

By |2018-12-04T08:44:59+00:00December 5th, 2018|Insights and Analytics, Marketing to Developers|

Practitioner Content Marketing Playbook: Production

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to request your full copy of the playbook which includes helpful exercises that you can use to launch your practitioner marketing strategy. Last time, we covered practitioner marketing curation. Now, we can talk about how you use the curation strategy to drive your production workflow. What is Practitioner Content Marketing? Practitioner content marketing is an [...]

Practitioner Content Marketing Playbook: Practitioner Personas

You may have missed Fixate IO's workshop last spring at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. We got great feedback from those who attended (THANK YOU!!). At Evans Data's Developer Marketing Summit 2018 this September, we heard speaker after speaker highlight the importance of quality, technical content when engaging developers. Whether you missed it or made it to either event, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to request your full copy of the playbook, including helpful exercises that you can use to [...]

Practitioner Content Marketing Playbook: Curation

You may have missed Fixate IO's workshop last spring at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. We got great feedback from those who attended (THANK YOU!!). At Evans Data's Developer Marketing Summit 2018 this September, we heard speaker after speaker highlight the importance of quality, technical content when engaging developers. Whether you missed it or made it to either event, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to request your full copy of the playbook, including helpful exercises that you can use [...]

Practitioner Content Marketing Playbook: Metrics

You may have missed Fixate IO's workshop last spring at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. We got great feedback from those who attended (THANK YOU!!). At Evans Data's Developer Marketing Summit 2018 this September, we heard speaker after speaker highlight the importance of quality, technical content when engaging developers. Whether you missed it or made it to either event, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to request your full copy of the playbook, including helpful exercises that you can use [...]

What is Practitioner Marketing?

What is practitioner marketing? While Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing, for technical markets, its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers. This is particularly true in very specific technical markets like Bioinformatics, DevOps, SecOps, and Big Data. Enter practitioner marketing—Content written by subject matter experts who are still actively technical. They may be developers, scientists, or engineers. They are probably not journalists. They are likely influencers, but not only influencers. In fact, they can easily become influencers. As influencer content marketing crosses over to [...]

Humans vs. Robots

Introduction Programmatic advertising was once viewed as the most promising trend in advertising, allowing advertisers to forgo the expense and commitment of working with ad sales to commit to buying ads and instead choose a lower-priced, data-driven robot using AI to bid on placement on a variety of media sites. The offer of advantages such as lower price per CPM, real-time purchase and display, and multimedia site targeting is hard to resist. Enter the reality If you work in developer marketing, depending on your audience, there may not be enough data for a machine learning algorithm to work. Each [...]

By |2018-08-06T14:10:58+00:00August 8th, 2018|Insights and Analytics|

Show Me the Code: Creating Content for Developers

Introduction If you are advertising to developers, marketing to developers, or if you’re in developer relations (DevRel), you have probably noticed you are messaging to a group of highly intelligent skeptics who are low on patience for any intrusion in their world that doesn’t deliver value. When creating content for developers, keeping this in mind ensures your content gets consumed instead of ignored. If your developer advertising delivers all message, with no relevant technical content, then to the skeptic, you’re as good as a company without a product.  A message that says, “buy my product,” “use my platform,” or [...]

By |2018-07-20T16:09:00+00:00July 25th, 2018|Insights and Analytics|

Download the March 2018 Developer Media Audience Profile by Evans Data

What is this and why should I read it? If you are marketing to developers, you need to understand your audience. We can help you by understanding ours. Get the skinny on who our audience is from the March 2018 Developer Media Audience Profile—gathered for you by Evans Data Corporation, one of the most trusted research organizations in our industry. In the profile, we serve up the latest data about our greatest assets—the developers who make up the developer-to-developer (D2D) communities we reach. If you not only want to know who they are but also what tools and technologies [...]

Dating Your Customer

Introduction Trying to advertise to developers is a lot like dating. You want to get into a relationship with them — a customer relationship. Maybe you are responsible for developer marketing or developer relations, and you want to pursue a deep developer relationship for your platform or open source project. You aren’t looking for a one night stand. So why do so many companies ask their customers to go all the way with them in the first ad? Do you really want to try to win a “hot or not?” thumb swipe war? Well, that’s what you are doing [...]

By |2018-07-20T16:26:09+00:00July 12th, 2018|Insights and Analytics|

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