Developer Media’s latest mobile developer market brief reveals insight, recommendations for marketers aiming to reach this growing market

November 25, 2013 — Toronto, Canada — Developer Media, experts in marketing to software developers, today announced its latest Developer Mobile Market Survey and Analysis reports. The results reveal opportunities for marketers looking to target mobile developers, and illustrate how the market is changing.

Developer Media’s research illuminates the complexity and challenge inherent in developing for today’s mobile platforms. While iOS and Android continue to dominate, developer interest is increasing in other platforms as well. Developer Media CXO, Jeff Hadfield, discusses the results and provides additional marketer insights in an in-depth Mobile Developer Market Perspective and Analysis Brief.

“Nearly all developers are mobile developers,” said Jeff Hadfield, Developer Media’s CXO. “While we see more developers developing for mobile full-time, they’re still the minority: most mobile development is done on developers’ own time.”

“Plus, the challenge and complexity of mobile technologies mean pain for developers and opportunity for savvy marketers,” Hadfield said. “Marketers can better serve and reach developers through insights about who mobile developers are, what they need and what kinds of apps they’re building (hint: they’re not all for consumer app stores).”

Survey results and analysis also encompass platforms currently targeted and planned as well as how developer interest relates to worldwide mobile device usage.

About Developer Media
Founded in 1998, Developer Media is the world’s largest developer-focused advertising network with over 23 million unique professional developers visiting its sites each month from around the world. Developer Media represents thousands of the most influential websites, online communities, blogs and projects serving the software and app development market. It delivers innovative ad solutions to help tech marketers reach developers directly. From ad campaigns to custom multi-channel marketing and thought leadership programs spanning paid, owned and earned media, Developer Media’s reach, expertise and service help technology vendors and advertisers find their next customer. As tech marketing experts, the Developer Media team brings decades of experience to help marketers achieve their goals. For more information, visit

For more information, please contact:
Carrie Davis-Sydor
Director of Marketing and Business Development