Newsletters: Developer Advertising at Its Most Effective

Newsletters Are Great Developer Advertising Most developers love newsletters. How do we know? It’s not just suspect open rates. Developers click on newsletter links. Are pigs flying? Did hell freeze over? Nope. Developers like to receive information about the tools and services they can use in their developer-to-developer communities — pure and simple. Say it loud, say it proud, because it’s just true. Developers Like Newsletters Who says? Well, besides the comments we received when we interviewed developers, Evans Data Corporation — that’s who. The Evans Data Corporation Developer Marketing 2018 Survey data showed that more than 40% of [...]

By |2020-01-22T01:08:29-05:00January 28th, 2020|Content Marketing|

Technical How-to Best Practices for Multigenerational Appeal

A Technical How-to vs. a Technical Tutorial Technical tutorials give a lot more background and information, and may incorporate how-to’s within a broader context that gives much more detail about why, what, and how. Technical how-to’s more narrowly focus on completing a specific task with a specific tool, platform, or technique. Developers with more experience may find how-to’s more useful, whereas those new to their careers may find tutorials more useful as they are still obtaining more general knowledge about their field. When Evans Data Corporation asked developers about the technical content topics they were most interested in — [...]

By |2020-01-14T22:39:28-05:00January 22nd, 2020|Content Marketing|

Balancing Branding and Activation Advertising for Developer Audiences

Why Strike a Balance? As we talked about in making your brand top of mind, brand recognition is inextricably linked to the next step a consumer will take, whether it is to move your brand from long-term to short-term memory, or to act. Activation ads ask the consumer to take an action, which for digital advertising usually begins with a click. Then they may continue to promote a consumer action.  The developers we interviewed in our Meet the Developer series said that they are much more likely to click on links from brands they recognize versus brands they don’t. [...]

By |2020-01-14T22:19:53-05:00January 21st, 2020|Content Marketing|

Beyond Content: Tips to Boost Search Traffic

Developers Rely On Search Engines Increasingly, developers are relying on search engines to find their technical content. As you can imagine, at ContentLab, we frequently work with clients to help raise their profiles in Google searches. Usually, we focus on developing concepts for actionable, high-quality technical content to help provide a leg up in attracting organic search traffic. But sometimes when reviewing the content offerings of clients, we find that there are opportunities for some easy, impactful gains — simply by adapting and optimizing their websites. Tips to Improve Your Content’s SERP Performance Here are a few things we [...]

By |2020-01-07T21:48:52-05:00January 10th, 2020|Beyond Content, Content Marketing, Content Marketing Metrics|

The Importance of Generational Segmentation for Successful Technical Content Marketing

The Top Challenge for Technical Content Marketers When the Content Marketing Institute asked technical content marketers what their top challenge was in 2019, 68% said: creating content for multiple roles. Even tech content marketers who consider themselves extremely successful struggle (66% of top performers compared to 68% of tech content marketers overall). Identifying multiple roles, as an issue, is still ambiguous. This encompasses different responsibilities (managers vs. individual performers); different programming skill sets (front-end vs. back-end, for example), and different levels of experience. Experience often correlates to age (not always, but assuming a typical educational trajectory, more years since [...]

By |2020-01-03T19:03:48-05:00January 1st, 2020|Content Marketing, Marketing to Developers, Uncategorized|

Ask a Developer: Why Include Online Code Editors in Technical Content?

A Content “Must-Have” That’s Not Content As part of our “Ask a Developer” series, where developer Jeff Fritz (a.k.a. @Csharpfritz on Twitch) asks fellow Twitch live coders questions that marketers have about technical content, we kept hearing about the importance of including online code editors or a code sandbox. Several developers mentioned either or both when we asked them what made content developer-friendly. While code snippets were important, they weren’t enough, unless the content also provided online code editors or a code sandbox  to try code snippets out. This was cited as a best practice for everything from blogs, [...]

By |2019-12-11T13:07:38-05:00December 18th, 2019|Ask a Developer, Content Marketing, Content Success Stories|

Zero to Hero: Less Time in the Valley of Suck

The Valley of Suck Anyone who has created anything has experienced this valley. Creatives are making something new, and to succeed, they need to acquire new tools, knowledge, and experience. And that process requires repeatedly being thrown into the valley of conscious incompetence, a.k.a. The Valley of Suck. If you have a technical audience, they are thrown into this valley more times than they can count. There’s no avoiding it, but you can help your technical community get out of it as quickly as possible. Minimizing Valley Time Cliff Simpkins, Director of Azure Developer Audience Marketing, introduced this metric [...]

By |2019-12-11T12:25:57-05:00December 11th, 2019|Ask a Developer, Content Marketing, Content Success Stories|

Ask a Developer: What 5 Things Make Developer-Friendly Content?

Ask a Developer We know as marketers that there are times when you’d just like to ask a developer. That’s why we created the “Ask a Developer” series, where developer Jeff Fritz (a.k.a. @Csharpfritz on Twitch) asks fellow Twitch live coders questions that marketers have about technical content. They all have their own unique perspective, but their advice to marketers converges on a few key attributes of developer friendly content. We Asked ...They Answered Jeff Fritz asked five developers (and Twitch live coders) what makes for developer friendly content. The answers were varied, reflecting the unique perspectives of each [...]

By |2019-11-16T05:23:59-05:00December 5th, 2019|Ask a Developer, Content Marketing, Content Success Stories|

Ask a Developer: Kill It With Tech Content Serials

Ask a Developer We know as marketers that there are times when you’d just like to ask a developer. That’s why we created the “Ask a Developer” series, where developer Jeff Fritz (a.k.a. @Csharpfritz on Twitch) asks fellow Twitch live coders questions that marketers have about technical content. We asked... Developer Miko Charbonneau (a.k.a. @DrMikachu on Twitch) is a live coder in her spare time and a professional virtual reality (VR) game developer during the rest of her time. She has answered many questions about content, but one of the most interesting segments was her answer to this question: [...]

By |2020-01-03T13:55:55-05:00November 28th, 2019|Ask a Developer, Content Marketing, Content Success Stories|

Valuable Technical Content

What Technical Content Is Important? Tech professionals consume many forms of technical content to help them understand a product — pre- and post-sale. Have you ever wondered what content technical audiences most value in their process? To find out, Developer Media posed the following question to CodeProject developer community members: “What's important when reading about a company's (dev related) product or service?” Which Bits Are Important? Two interesting text answers were very product-centric –– the product’s roadmap and a version comparison chart.  Additionally, twelve people cared enough to offer their comments. The themes we extracted from the [...]

By |2019-11-12T12:08:45-05:00November 13th, 2019|Content Marketing|