Brand Awareness and Developers
Who Cares? No one doubts the importance of a brand. Your brand is your company personified because it evokes a complex image from a simple name and equates it to a value. The brand image positions the brand in the public’s mind by the recall of reputation, quality, price, and value. Quality is principally the responsibility of the production arm of your organization. Still, marketing controls the perception of the brand using tools like price, positioning, and reputation to communicate the brand’s value to the consumer. Creating Brand Awareness Brand awareness sits at the intersection of demand generation and [...]