The Essence of Email Marketing

Cutting Through the Clutter You may live with clutter in your house, garage, or cell phone (overwhelmed by notifications?), but the clutter that’s most concerning to marketers is the advertising clutter competing for the attention of the developer audience. How do we cut through the clutter? By rising above it. We rise above the clutter by offering solutions to their problems in a context which supports credibility. We create a connection with the developer that is built on trust — the essence of successful email marketing. Creating the Connection According to the Evans Data Corporation Developer Marketing Survey 2020, [...]

By |2022-05-09T20:33:57-04:00June 1st, 2022|Content Marketing|

Does Your Landing Page Match Your Advertising?

All Together, Now... How do you feel about harmony? Are your marketing efforts in coordination, exhibiting uniformity, and are they immediately recognizable by your developer audience? Do you end each workday in deep satisfaction knowing your systems are in balance? When you consider your advertising in the context of harmony, do the elements support each other to deliver a message that is recognized, accepted, processed, and engaging to the viewer? If the answer to any of these questions is a defeated, “No,” or if your advertising results do not meet your expectations, perhaps something is in discord. Let’s start [...]

By |2022-03-29T12:07:59-04:00April 20th, 2022|Content Marketing|

Make Sure Your Landing Page Works

Hello, Captain Obvious Despite the importance of landing pages, often, simple things are overlooked, including making sure everything on a landing page works correctly. Landing pages are an integral part of your marketing and advertising campaigns. While landing pages shouldn’t be do-it-yourself projects, they should be test-it-yourself to make sure everything works as advertised (pun intended). Any interaction with your brand should be frictionless for your audience. These interactions are the interface through which your audience commits to an action that will move your relationship forward — or not. What’s In It For You? It’s all about your brand. With [...]

By |2022-02-14T20:29:33-05:00March 16th, 2022|Content Marketing, Marketing to Developers|

Long-Term Planning for Consistency in the Market

Where Would We Be Without Plans? Best-practice marketing is built around planning. You can get by in marketing (and in life) without planning, but the results can be messy. Following are some planning considerations: Strategy. What do you want to accomplish with your marketing resources, and where do you want to expend your energy? This includes business goals, marketing Key Performance Indicators, competitive goals, and market share goals. (Check out the D2D Advertising Guide from DeveloperMedia for help defining your goals and strategy.) Budget. Where do you place your bets to get the best return — the biggest bang for [...]

By |2021-11-16T14:02:12-05:00December 15th, 2021|Content Marketing|

Developers Speak JavaScript: Programming Languages Developers Use in 2021

Follow the Data SlashData has published their annual State of the Developer Nation report, developed from a survey of over 19,000 developers, and the data is insightful. According to their estimate, there are currently 24.3 million active software developers in the world, using a variety of programming languages in their work, and the survey reveals which programming languages developers use. Software development languages and SDKs are tools of the trade — the modern-day equivalent of the hammer, saw, and screwdriver. Just like carpenters’ tools, the programming languages used today are specialized, offering specific advantages to developers for certain applications or [...]

By |2021-08-10T13:19:30-04:00August 18th, 2021|Content Marketing, Marketing to Developers|

Lead Gen vs. Demand Gen

In the Lead… Every sales and marketing professional knows the definition of a sales lead: a person or business who may become a customer. In the thrill of the hunt for a sale, leads are digital footprints of the quarry. They have the potential to create a sale with the prospective person or business. Leads come in a variety of flavors, so for perspective, imagine a pyramid, and at the top, you have the generic sales leads, followed by marketing leads, followed by service leads. Generic sales leads are further split into hot, warm, and cold, qualified, unqualified, marketing qualified, [...]

By |2021-08-03T04:54:55-04:00August 4th, 2021|Content Marketing|

The Reason Behind Ungated Content

Strategic Decision Ungated content can often feel like a missed opportunity. Advertisers typically determine when to gate content based on the value of the content versus the behavior or sentiment of the target audience. Advertisers can take the perspective of their clients or target audience when valuing content, but there is bias inherent in being the creator of the content. Brand reputation, content quality, and context (placement) all must be considered when evaluating the value of specific content. Irrespective of the value, “to gate or not to gate” is a strategic decision. Chris Walker, CEO of Refine Labs, in an [...]

By |2021-07-27T11:14:38-04:00July 28th, 2021|Content Marketing|

What Ad Copy Draws Developers’ Interest?

Write Ad Copy Developers Notice Wouldn’t you love to be able to write the ad copy developers notice? The content your ad points developers to will shape the message of your ad. To create the most effective ad copy, you must know the content topics that will interest your technical audience. Start With the Value Proposition If your ad points your developer audience to content that is useful to them, they are much more likely to click. This means understanding the value proposition of your product and your brand’s expertise, and delivering content that communicates that. Elements of the [...]

By |2020-10-06T14:02:53-04:00May 26th, 2020|Content Marketing, Marketing to Developers|

Developer Habits That Impact Advertising

Are Developers So Different? Developers share many behaviors with other consumers. However, developer habits and how they influence their interaction with advertising are specific and measurable. It’s useful to consult the data and learn what developers are likely to do when encountering an ad campaign so you can construct the most effective campaigns. This is particularly true if you are advertising to developers in developer-to-developer (D2D) communities. These are the best locations for advertising, because they are guaranteed to have your audience! But, to tip the balance to successful campaigns, you should factor in likely behavior. Ad [...]

By |2020-10-06T14:03:39-04:00April 28th, 2020|Content Marketing, Marketing to Developers|

Promoting Virtual Conferences to Developers

Virtual Is The New Face-to-Face Whether your event is happening soon or next year, COVID-19 has opened our eyes to the value of delivering a high-quality virtual conference experience. For those brands needing to reach developers, virtual events can be a great way to help developers stay informed and connected. In fact, hosting or promoting a virtual event can be one of the most helpful and useful actions a brand can take. Like any event, success depends on a strong promotion strategy. Here are the basics for promoting virtual conferences to developers. Build Awareness The good news: Developers are [...]

By |2020-10-20T12:55:06-04:00March 24th, 2020|Content Marketing|
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