Research
Why Market to Developers? Developers Have Influence
Why Market to Developers? Maybe your product’s customer is actually a CIO. Maybe the purchasing team sits on the business side of the house. Maybe developers aren’t even really your customer, you just need to convince their company’s C-suite to build a product with your API and put that on their product development map. So, why should you pay attention to developers? It turns out that they are often part of the decision making unit. Our survey of a developer community results showed that 60% of developers have the ability to approve or reject a tool purchase. We asked [...]