Research


Developers Reveal Their Biggest Challenges When Learning a New Technology or Framework

It’s Like a Tough Mudder For Their Brains Life-long learners, yes. Thrilled with every step of the process? No. Modern developers notice the hard parts of learning just like everyone else. Because of the nature of their work, they have very specific challenges. Fortunately, these are challenges that technology, tool, and framework companies are well-poised to help them overcome. Yes, YOU can help a developer. Developer Media posed a very simple question on CodeProject.com: “What are the hardest parts of learning a new technology or framework?” Survey, says... Almost as many respondents (>40%) said that getting started with new [...]

Check Out the 2019 Developer Media Audience Profile by Evans Data

Meet the Developer Media Audience If you are marketing to developers, you need to understand your audience. We can help you by understanding ours. Get the skinny on who our audience is from the March 2019 Developer Media Audience Profile — gathered for you by Evans Data Corporation, one of the most trusted research organizations in our industry. In the profile, we serve up the latest data about our greatest assets: the developers who make up the developer-to-developer (D2D) communities we reach. To learn who they are, what they do, and how they influence tool purchases, click here to [...]

Calling All DevOps Engineers

Calling Them What? And that is the question. If you are marketing to developers, you already know that there is no generic “developer.” Undoubtedly, your tool or service is meant to be wielded by a very specific developer persona. But thanks to DevOps, that persona may be employing multiple tools. So when your persona also identifies as DevOps, what does that mean? Why should you care? To understand this, Developer Media posed a very simple question on CodeProject.com: “Are you a DevOps engineer?” Yes, But... At least one developer responded, “Yes, but I don’t want to be one.” Harrr. [...]

The Power of Developers: Why Developers Reject Tool Recommendations

We recently posed the question to the CodeProject.com audience: “How often do you shoot down product tool choices your manager / team lead presents to your team?". From this, we learned that 34.5% of the developers who responded very often, often, or occasionally reject the choices the purchaser has already made. In addition, approximately 30% never have to reject a product from on high because they choose their own tools! However, this first survey did not dig into the reasons why developers had rejected or disliked tool selections made by their manager, team lead, or other leaders in their organization. [...]

Developer Power: How Developers Influence Tool Purchase and Adoption

Most people agree that developers of all job descriptions have tremendous technical power at their fingertips. However, particularly in large organizations, many software and programming tool developers have been focusing on the purchaser as the customer. More often than not, that is not the developer who will be implementing the tool purchased. The C-suite, project managers, or lead engineers may seem like the best target audience. But what about the developers they will delegate implementation to? How do developers influence tool purchases? To understand this, Developer Media posed a very simple question on CodeProject.com:   “How often do you shoot [...]

Download the March 2018 Developer Media Audience Profile by Evans Data

What is this and why should I read it? If you are marketing to developers, you need to understand your audience. We can help you by understanding ours. Get the skinny on who our audience is from the March 2018 Developer Media Audience Profile—gathered for you by Evans Data Corporation, one of the most trusted research organizations in our industry. In the profile, we serve up the latest data about our greatest assets—the developers who make up the developer-to-developer (D2D) communities we reach. If you not only want to know who they are but also what tools and technologies [...]

Marketing to Developers Field Guide

Knowing who you’re selling to is paramount to the success of any marketing program. Written by Developer Media’s Sara Faatz and Lisa Sidlow this guide is a quick reference to address how to strategically identify and reach developer audiences. Click here to download the Marketing to Developers Field Guide eBook

By |2017-12-12T15:00:03-04:00December 1st, 2017|Research|

2017 Audience Profile

In March of 2017, Developer Media commissioned Evans Data Corp to conduct a survey of their audience.  The objective was to obtain a profile that would portray the various characteristics of the developers who frequent the Developer Media websites and so form a profile of their audience. Evans Data has conducted many developer surveys every year since 1998.  We have 12 different syndicated surveys that we run each year, plus many many more bespoke surveys for private clients and they are all focused on developers.  Thus we’ve become highly aware of the characteristics of various types of developers, their [...]

By |2018-11-20T14:49:28-04:00June 1st, 2017|Evans Data Corporation Surveys, Research|

4 Reasons to Advertise in Developer-to-Developer Communities

On one hand, the explosion of digital technologies has offered marketers more innovative and powerful new ways to connect with audiences than ever before. But with so many different marketing channels to choose from, coupled with pressure to deliver results on constrained budgets, deciding exactly where and how to allocate your advertising budget can be enough to give anyone a headache. Get it right and you can reap the rewards of reaching new developers and growing your customer base. Get it wrong and you could waste a lot time and money only to have your message fall on deaf [...]

By |2017-12-15T13:40:52-04:00January 23rd, 2017|Insights and Analytics, Research|

Developer Personalities: Audience Brief

Software developers are a unique, demanding demographic. Developer Media’s latest research analysis helps marketers better understand them in order to better market to and communicate with them. Developers don’t think like the average person. In fact, developers are somewhat of a breed apart. They’re likely to identify themselves as craftsmen and artisans, in an engineering, technical-problem-solving sense. While there are many ways to assess personality types, one of the most widely accepted is the Myers-Briggs Type Indicator® (MBTI®), a way to illustrate personality differences. The MBTI describes personality types based on four pairs of opposing traits, and then describes [...]

By |2017-12-04T22:52:09-04:00August 12th, 2013|Insights and Analytics, Research|