Research

Four Considerations for Determining Advertising Frequency

Digital advertising presents the advertiser with a lot of options, particularly when developers are the target audience. In the work of creating developer-focused marketing campaigns, it can be easy to forget that the frequency tactics that are effective for a wider audience may not be as effective for developers. This brief article offers four advertising frequency considerations to keep in mind as you work to build your developer marketing campaigns. This article also includes a digital-focused version of the famous AIDA (Attention, Interest, Desire, Action) funnel. It illustrates the steps needed to compel developers to go from noticing your product [...]

By |2023-03-19T20:27:39-04:00February 17th, 2023|Audience segmentation, Marketing to Developers, Research|

Check Out the 2021 DeveloperMedia Audience Profile by Evans Data Corporation

Meet the DeveloperMedia Audience If you are marketing to developers, you need to understand your audience. We can help you by understanding ours. Get the skinny on who our audience is from the March 2021 DeveloperMedia Audience Profile — gathered for you by Evans Data Corporation, one of the most trusted research organizations in our industry. This profile created from our user survey serves up the latest data about our greatest assets: the developers who make up the developer-to-developer (D2D) communities we reach. To learn who they are, what they do, and how they influence tool purchases, click here to [...]

Why Market to Developers? Developers Have Influence

Why Market to Developers? Maybe your product’s customer is actually a CIO. Maybe the purchasing team sits on the business side of the house. Maybe developers aren’t even really your customer, you just need to convince their company’s C-suite to build a product with your API and put that on their product development map. So, why should you pay attention to developers? It turns out that they are often part of the decision making unit.  Our survey of a developer community results showed that 60% of developers have the ability to approve or reject a tool purchase.  We asked  a [...]

Developers Reveal Their Biggest Challenges When Learning a New Technology or Framework

It’s Like a Tough Mudder For Their BrainsLife-long learners, yes. Thrilled with every step of the process? No. Modern developers notice the hard parts of learning just like everyone else. Because of the nature of their work, they have very specific challenges. Fortunately, these are challenges that technology, tool, and framework companies are well-poised to help them overcome. Yes, YOU can help a developer.Developer Media posed a very simple question on CodeProject.com:“What are the hardest parts of learning a new technology or framework?”Survey, says...Almost as many respondents (>40%) said that getting started with new tools, library managers, and build/deploy processes [...]

By |2023-03-06T10:09:54-05:00April 10th, 2019|Insights and Analytics, Marketing to Developers, Research|

Check Out the 2019 Developer Media Audience Profile by Evans Data

Meet the Developer Media Audience If you are marketing to developers, you need to understand your audience. We can help you by understanding ours. Get the skinny on who our audience is from the March 2019 Developer Media Audience Profile — gathered for you by Evans Data Corporation, one of the most trusted research organizations in our industry. In the profile, we serve up the latest data about our greatest assets: the developers who make up the developer-to-developer (D2D) communities we reach. To learn who they are, what they do, and how they influence tool purchases, click here to [...]

Calling All DevOps Engineers

Calling Them What? And that is the question. If you are marketing to developers, you already know that there is no generic “developer.” Undoubtedly, your tool or service is meant to be wielded by a very specific developer persona. But thanks to DevOps, that persona may be employing multiple tools. So when your persona also identifies as DevOps, what does that mean? Why should you care? To understand this, Developer Media posed a very simple question on CodeProject.com: “Are you a DevOps engineer?” Yes, But... At least one developer responded, “Yes, but I don’t want to be one.” Harrr. [...]

By |2023-03-06T10:10:30-05:00January 11th, 2019|Insights and Analytics, Marketing to Developers, Research|

The Power of Developers: Why Developers Reject Tool Recommendations

We recently posed the question to the CodeProject.com audience: “How often do you shoot down product tool choices your manager / team lead presents to your team?". From this, we learned that 34.5% of the developers who responded very often, often, or occasionally reject the choices the purchaser has already made. In addition, approximately 30% never have to reject a product from on high because they choose their own tools! However, this first survey did not dig into the reasons why developers had rejected or disliked tool selections made by their manager, team lead, or other leaders in their organization. [...]

By |2023-03-06T10:10:32-05:00December 26th, 2018|Insights and Analytics, Marketing to Developers, Research|

Download the March 2018 Developer Media Audience Profile by Evans Data

What is this and why should I read it? If you are marketing to developers, you need to understand your audience. We can help you by understanding ours. Get the skinny on who our audience is from the March 2018 Developer Media Audience Profile—gathered for you by Evans Data Corporation, one of the most trusted research organizations in our industry. In the profile, we serve up the latest data about our greatest assets—the developers who make up the developer-to-developer (D2D) communities we reach. Reliable Developer Intelligence Inside Not ready to commit and click yet? Where else will you learn: [...]

Marketing to Developers Field Guide

Knowing who you’re selling to is paramount to the success of any marketing program. Written by Developer Media’s Sara Faatz and Lisa Sidlow this guide is a quick reference to address how to strategically identify and reach developer audiences. Click here to download the Marketing to Developers Field Guide eBook

By |2023-03-06T10:11:41-05:00December 1st, 2017|Research|

2017 Audience Profile

In March of 2017, Developer Media commissioned Evans Data Corp to conduct a survey of their audience.  The objective was to obtain a profile that would portray the various characteristics of the developers who frequent the Developer Media websites and so form a profile of their audience. Evans Data has conducted many developer surveys every year since 1998.  We have 12 different syndicated surveys that we run each year, plus many many more bespoke surveys for private clients and they are all focused on developers.  Thus we’ve become highly aware of the characteristics of various types of developers, their [...]

By |2023-03-06T10:11:42-05:00June 1st, 2017|Evans Data Corporation Surveys, Research|
Go to Top