Meet the Developer: Introducing Peter “I Can Be Bribed” Kvis

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. Peter Kvis (a.k.a. “Sonko”) participates in the Simple Programmer developer community. He started contributing there because the site helped him so much as a student. He still feels like he gets more out of it than [...]

By |2018-11-20T15:05:16+00:00September 26th, 2018|Meet the Developer|

Practitioner Content Marketing Playbook: Metrics

You may have missed Fixate IO's workshop last spring at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. We got great feedback from those who attended (THANK YOU!!). At Evans Data's Developer Marketing Summit 2018 this September, we heard speaker after speaker highlight the importance of quality, technical content when engaging developers. Whether you missed it or made it to either event, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to request your full copy of the playbook, including helpful exercises that you can use [...]

Meet the Developer: Introducing Mark “Context Is Everything” Downie

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers.  Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. Mark follows Scott Hanselman’s blog. In addition to following Scott’s blog, he has contributed as an interviewee on Scott’s podcast, Hanselminutes. Funnily enough, it was Mark’s own blog, poppastring.com, that indirectly motivated him to first reach [...]

By |2018-11-20T15:05:25+00:00September 12th, 2018|Meet the Developer|

What is Practitioner Marketing?

What is practitioner marketing? While Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing, for technical markets, its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers. This is particularly true in very specific technical markets like Bioinformatics, DevOps, SecOps, and Big Data. Enter practitioner marketing—Content written by subject matter experts who are still actively technical. They may be developers, scientists, or engineers. They are probably not journalists. They are likely influencers, but not only influencers. In fact, they can easily become influencers. As influencer content marketing crosses over to [...]

Meet the Developer: Introducing Mahsa “Always Improving” Hassankashi

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you— the marketer—insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. I had the great pleasure of speaking with Mahsa Hassankashi. Mahsa has earned a Master of Computer Science degree, but she is looking for a Ph.D. position. Throughout her career, she has relied on the developer community [...]

By |2018-11-20T15:05:32+00:00August 29th, 2018|Meet the Developer|

Making Developer Contests Count

Nothing incentivizes developer engagement better than developer contests. Implicit in the developer contest is the requirement for engagement via participation. By collecting data about who participates in each contest, you get more than a mailing list—you immediately gain valuable insight about your audience. What rewards attract them? Who tends to participate in contests? This is valuable customer insight! Even better, properly structured, your contest is sure to generate developer buzz, influencer content and new applications built on your platform. Remember that a contest is essentially a digital event. While digital events have lower cost per headcount than in person [...]

By |2018-11-20T15:03:38+00:00August 22nd, 2018|Marketing to Developers|

Meet the Developer: Introducing Marc “Challenge the Mainstream” Clifton

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. “Meet the Developer” lets you get to know individual developers.  Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. I had the great pleasure of corresponding with Marc Clifton. Marc loves writing about novel approaches to coding and challenging mainstream concepts of software architecture. That’s why he gives back and writes for developer-to-developer (D2D) communities like CodeProject.  Here’s what Marc had to say [...]

By |2018-11-20T15:05:38+00:00August 15th, 2018|Meet the Developer|

Humans vs. Robots

Introduction Programmatic advertising was once viewed as the most promising trend in advertising, allowing advertisers to forgo the expense and commitment of working with ad sales to commit to buying ads and instead choose a lower-priced, data-driven robot using AI to bid on placement on a variety of media sites. The offer of advantages such as lower price per CPM, real-time purchase and display, and multimedia site targeting is hard to resist. Enter the reality If you work in developer marketing, depending on your audience, there may not be enough data for a machine learning algorithm to work. Each [...]

By |2018-08-06T14:10:58+00:00August 8th, 2018|Insights and Analytics|

Meet the Developer: Introducing Allen “Tell Me a Story” O’Neill

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. I had the great pleasure of speaking with Allen O’Neill. Allen, a self-taught developer in Ireland, really values the support of the developer community in his own education and growth in his profession. That’s why he gives [...]

By |2018-11-20T15:03:59+00:00August 1st, 2018|Meet the Developer|

Show Me the Code: Creating Content for Developers

Introduction If you are advertising to developers, marketing to developers, or if you’re in developer relations (DevRel), you have probably noticed you are messaging to a group of highly intelligent skeptics who are low on patience for any intrusion in their world that doesn’t deliver value. When creating content for developers, keeping this in mind ensures your content gets consumed instead of ignored. If your developer advertising delivers all message, with no relevant technical content, then to the skeptic, you’re as good as a company without a product.  A message that says, “buy my product,” “use my platform,” or [...]

By |2018-07-20T16:09:00+00:00July 25th, 2018|Insights and Analytics|

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