Blog2021-03-17T14:54:00-04:00

The Loop

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Meet the Marketer: Introducing Andre van den Assum

Developer Marketing Insights In Meet the Marketer, DeveloperMedia is spotlighting professionals who are focused on marketing to developers. Through this series, we want to provide you with access to and insight on your peers, like Andre van den Assum, director of marketing at Raygun, so you can learn firsthand how they market to developers. It’s also a way to share best practices, [...]

By |February 2nd, 2022|Categories: Meet the Marketer|

Emerging Technology Your Developer Audience Cares About

The writing is on the wall when it comes to emerging technologies, according to a recent State of the Developer Nation survey published by SlashData™; DevOps is now mainstream, and Blockchain applications are not far behind. In this annual survey, the correlation between developer interest and technology is measured by engagement change between survey periods. As interest in a technology increases, more [...]

By |January 19th, 2022|Categories: Marketing to Developers|

Meet the Marketer: Introducing Kristina LeBlanc

Developer Marketing Insights In Meet the Marketer, DeveloperMedia is spotlighting professionals who are focused on marketing to developers. Through this series, we want to provide access to and insight on your peers, like Kristina LeBlanc, a Global Campaign Manager at OutSystems, so you can learn firsthand how they market to developers. It’s also a way to share best practices, and perhaps learn [...]

By |January 5th, 2022|Categories: Meet the Marketer|

Long-Term Planning for Consistency in the Market

Where Would We Be Without Plans? Best-practice marketing is built around planning. You can get by in marketing (and in life) without planning, but the results can be messy. Following are some planning considerations: Strategy. What do you want to accomplish with your marketing resources, and where do you want to expend your energy? This includes business goals, marketing Key Performance Indicators, [...]

By |December 15th, 2021|Categories: Content Marketing|

What the Future Developer Will Look Like

Near Term Predictions of a cyborg-infested world in the near future are probably overblown. While humans have made great strides in using technology to solve medical conditions due to disease or damage, we haven’t quite reached the stage where silicon-based implants are readily available to enhance physical or mental performance in a fully-functioning developer. As of this writing, there aren’t enough silicon [...]

By |December 1st, 2021|Categories: Marketing to Developers|

Advertising DevOps Tools to Developers

Overview DevOps has become a force in business and the development community because it’s designed to break down silos in a business enterprise between developers, functional business groups, and IT. Designed to counteract “throw it over the wall’ handoffs between groups, DevOps is a bridge meant to increase efficiency and create a robust Systems Development Life Cycle (SDLC) strategy. DevOps has specific [...]

By |November 17th, 2021|Categories: Marketing to Developers|

Why Devs Love Their Newsletters

Newsletters remain one of the best means of communicating with your developer audience.  They should be an integral part of your communications campaign, along with email, blogs, and offers. Newsletters are trusted by developers who opt-in, and they opt-in because they enjoy the content you provide. With so much potential, newsletters should be an area where you devote a significant number of [...]

By |November 3rd, 2021|Categories: Marketing to Developers|

Measuring Developer Marketing Campaigns – More Than Just Clicks

Listen to Einstein (or Cameron) The phrase “Not everything that can be counted counts, and not everything that counts can be counted” has been attributed to Albert Einstein — though, in fact, it has been traced to William Bruce Cameron, a noted sociologist, as the originator. While there are many situations in which Cameron’s quote quote applies, it lends itself especially well [...]

By |October 20th, 2021|Categories: Insights and Analytics, Marketing to Developers|

Developer Influence 2021

The capacity to influence is a wonderful thing. It implies that people have trust in your judgement and confidence in your ability to make the right decisions, and that you have knowledge and experience that can be used to guide others’ decision-making. In the developer community, influence can affect decisions around tools, languages, platforms, and procedures. Opportunities for process improvements or greater [...]

By |October 13th, 2021|Categories: Insights and Analytics, Marketing to Developers|

To Call, or Not to Call a Developer, That is the Question

What Are the Odds… …that anyone under the age of 60 will answer a call from an unknown caller? With that in mind, before we delve into specifically contacting a developer, let’s face facts: Based on a study done by Hiya in 2020, only 6% of calls from unidentified callers are answered, primarily because of robocalls and scam callers. Analyze your own [...]

By |October 6th, 2021|Categories: Marketing to Developers|

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