The Loop

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How to Create the Most Effective, Engaging, and Targeted Email/Eblast

Introduction Email remains an important and effective means of connecting with your audience. Email is so ubiquitous that constructing a promotional email may seem like a no-brainer. But if you’ve fallen into a rut and your latest emails have not generated the expected results, it may be time to review some email content creation fundamentals, and consider some alternatives to what [...]

By |July 13th, 2022|Categories: Content Marketing|

Why You Still Need Email to Reach Your Developer Audience in a Social Media World

Social Media — All In? “Social media” has become an accepted term to describe a variety of communication forms over social networks. Initially, it had a positive connotation. But as the medium has evolved, so have its negative aspects. Social media will continue to evolve over time, but as of today, people tend to view certain categories of postings with a [...]

By |June 29th, 2022|Categories: Marketing to Developers|

The Choice is Yours: Eblasts vs. Newsletters

Be Selective, Be Effective Both eblasts and newsletters are effective means of communicating with your developer community. Each of these tactics has positive and negative attributes which will impact your decision as to when to use them. Eblasts and newsletters are not mutually exclusive; both eblasts and newsletters can be integrated into your strategy and campaign plans. Before we compare the [...]

By |June 15th, 2022|Categories: Marketing to Developers|

The Essence of Email Marketing

Cutting Through the Clutter You may live with clutter in your house, garage, or cell phone (overwhelmed by notifications?), but the clutter that’s most concerning to marketers is the advertising clutter competing for the attention of the developer audience. How do we cut through the clutter? By rising above it. We rise above the clutter by offering solutions to their problems [...]

By |June 1st, 2022|Categories: Content Marketing|

Why Email Marketing is More Effective in Reaching Developers in a World Dominated by Social Media — 2022

As marketers, we have to communicate to our audience in the most effective and efficient manner. Our communications ultimately have to create demand for our products or services.  Just as you don’t use exactly the same message every time, you don’t use the same method every time. Humans in general — and developers in particular — like variety. They like to [...]

By |May 18th, 2022|Categories: Marketing to Developers|

Developer Marketing Website Worsts — Don’t Do These Things!

Besieged by IWA — Irritating Website Annoyances Companies love to solicit feedback. Whether it’s used to simply check a box to comply with their Net Promoter Score audit, or it’s actually used to improve the customer experience depends on the company’s culture. Feedback can be brutal, but in reality, it’s one of the few things that lead to change. It’s been [...]

By |May 4th, 2022|Categories: Marketing to Developers|

Does Your Landing Page Match Your Advertising?

All Together, Now... How do you feel about harmony? Are your marketing efforts in coordination, exhibiting uniformity, and are they immediately recognizable by your developer audience? Do you end each workday in deep satisfaction knowing your systems are in balance? When you consider your advertising in the context of harmony, do the elements support each other to deliver a message that [...]

By |April 20th, 2022|Categories: Content Marketing|

Meet the Marketer – Lydia Nicoll

Developer Marketing Insights With this new series, we are spotlighting professionals who are focused on marketing to developers. Our goal with this series is to provide access and insight from peers like Lydia Nicoll, so that you can learn firsthand how they market to developers. We also want to share best practices, and we hope you’ll learn something new! An American in [...]

By |April 6th, 2022|Categories: Meet the Marketer|

Make Sure Your Landing Page Works

Hello, Captain Obvious Despite the importance of landing pages, often, simple things are overlooked, including making sure everything on a landing page works correctly. Landing pages are an integral part of your marketing and advertising campaigns. While landing pages shouldn’t be do-it-yourself projects, they should be test-it-yourself to make sure everything works as advertised (pun intended). Any interaction with your brand should [...]

By |March 16th, 2022|Categories: Content Marketing, Marketing to Developers|

Meet the Marketer: Introducing Jason Ng

Developer Marketing Insights With this new series, DeveloperMedia is spotlighting professionals who are focused on marketing to developers. Our goal with this series is to provide access and insight to your peers, like Jason Ng of Redis, so that you can learn firsthand how they market to developers, share best practices, and learn something new. The Man with the Plan Confident [...]

By |March 2nd, 2022|Categories: Meet the Marketer|

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