Blog2019-12-05T13:29:06-05:00

The Loop

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Ask a Developer: SEO Matters to Alice Brosey

Why Ask a Developer? It can be dangerous to rely too much on anecdotal evidence. That’s why we often work from data collected by organizations like Evans Data Corporation, SlashData, and their ilk. But sometimes it pays to run an idea, question, or assumption by a member of the audience (MOA) — in this case, a developer. Sure, there are as [...]

By |January 6th, 2020|Categories: Ask a Developer|

The Importance of Generational Segmentation for Successful Technical Content Marketing

The Top Challenge for Technical Content Marketers When the Content Marketing Institute asked technical content marketers what their top challenge was in 2019, 68% said: creating content for multiple roles. Even tech content marketers who consider themselves extremely successful struggle (66% of top performers compared to 68% of tech content marketers overall). Identifying multiple roles, as an issue, is still ambiguous. [...]

By |January 1st, 2020|Categories: Content Marketing, Marketing to Developers, Uncategorized|

The 5 Most Popular Technical Content Marketing Topics of 2019

The Power of “Did You Know?” Without a doubt, developer marketers really want to understand developers: who they are, what drives them, what keeps them up at night. Based on our own blog traffic, they are also very interested in answering questions about the most effective content marketing strategies. We took a look at our page visits and content campaigns, evaluated [...]

By |December 24th, 2019|Categories: Marketing to Developers|

Ask a Developer: Why Include Online Code Editors in Technical Content?

A Content “Must-Have” That’s Not Content As part of our “Ask a Developer” series, where developer Jeff Fritz (a.k.a. @Csharpfritz on Twitch) asks fellow Twitch live coders questions that marketers have about technical content, we kept hearing about the importance of including online code editors or a code sandbox. Several developers mentioned either or both when we asked them what made [...]

By |December 18th, 2019|Categories: Ask a Developer, Content Marketing, Content Success Stories|

Zero to Hero: Less Time in the Valley of Suck

The Valley of Suck Anyone who has created anything has experienced this valley. Creatives are making something new, and to succeed, they need to acquire new tools, knowledge, and experience. And that process requires repeatedly being thrown into the valley of conscious incompetence, a.k.a. The Valley of Suck. If you have a technical audience, they are thrown into this valley more [...]

By |December 11th, 2019|Categories: Ask a Developer, Content Marketing, Content Success Stories|

Ask a Developer: What 5 Things Make Developer-Friendly Content?

Ask a Developer We know as marketers that there are times when you’d just like to ask a developer. That’s why we created the “Ask a Developer” series, where developer Jeff Fritz (a.k.a. @Csharpfritz on Twitch) asks fellow Twitch live coders questions that marketers have about technical content. They all have their own unique perspective, but their advice to marketers converges [...]

By |December 5th, 2019|Categories: Ask a Developer, Content Marketing, Content Success Stories|

Ask a Developer: Kill It With Tech Content Serials

Ask a Developer We know as marketers that there are times when you’d just like to ask a developer. That’s why we created the “Ask a Developer” series, where developer Jeff Fritz (a.k.a. @Csharpfritz on Twitch) asks fellow Twitch live coders questions that marketers have about technical content. We asked... Developer Miko Charbonneau (a.k.a. @DrMikachu on Twitch) is a live coder [...]

By |November 28th, 2019|Categories: Ask a Developer, Content Marketing, Content Success Stories|

5 Must-Haves For Developer-Friendly Advertising

Developers look for information much in the same way as any other consumer. They use search engines, peers, and social media. But unlike the average consumer, they also rely heavily on developer-to-developer (D2D) communities, and newsletters from these communities that alert them to technical content and news. Within the context of their D2D environment, they do consume advertising like banner ads. [...]

By |November 22nd, 2019|Categories: Advertising to Developers, Marketing to Developers|

Case Study: How GrapeCity Used ContentLab to Increase Their Share of Conversation

The Client GrapeCity is an award-winning Microsoft Gold Certified Partner and one of the world’s largest providers of developer components. The company has more than 850 employees and hundreds of thousands of customers worldwide. For over 30 years, GrapeCity has provided enterprises around the world with state-of-the-art developer tools and components, software services and solutions. A diverse product line delivers JavaScript [...]

By |November 20th, 2019|Categories: Content Customer Case Studies|

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