Blog2018-12-19T13:41:28-04:00

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Content Marketing Tactics Include Developer Challenges

Satisfy Learning Junkies People love showing off, especially to their peers. Developers are no different. Developers are also addicted to the bright, shiny object. The new thing. And that means they are kind of learning junkies. Modern IT professionals are no different. Evans Data Corporation’s latest Developer Marketing Survey bears that out, with >80% of developers claiming they are likely to [...]

By |July 10th, 2019|Categories: Content Marketing|Tags: |

Will Your Metrics Send Your Content Campaign Careening Off a Cliff or Climbing to New Heights?

So Much Vanity, So Little Time The savvy tech content marketer constructs content marketing campaigns with the metrics in mind. These metrics not only measure success, but they help the marketer fine-tune their campaign as they roll it out. Meaningful metrics aren’t just end points, they are markers of the success of the campaign along the way. They should bring valuable [...]

By |July 3rd, 2019|Categories: Content Marketing, Content Marketing Metrics|Tags: |

Writing Winning Content: Meet Summer Fun with Arduino Challenge Winner Phil Hopley

When Phil Hopley retired from a 40-year career as an engineer, he added adventure travel to his life. Oh, yeah, and he started a home robotics project. In the process, he’s won a developer challenge (or two). Welcome to Phil Hopley, Version R.0. The Challenge(s) In the “Summer Fun with Arduino Challenge” where Phil took first prize, there were four challenges [...]

Meet ContentLab IO: Introducing Lisa Sidlow, VP of Sales and Marketing

It’s People Introducing Lisa Sidlow, Vice President of Sales and Marketing for Developer Media and Content Lab IO. Lisa knows developers, she knows sales, and she knows marketing. But what she really knows is people. Give people high-quality content they can use, and they will enter into a relationship with your company. This is true pre- and post-sales. And, it is [...]

By |June 19th, 2019|Categories: Meet ContentLab IO|Tags: |

Meet ContentLab IO Author Josh Chang

Tunneling Josh Chang is pretty interested in the work he does every day as a developer. And, he fears the silo. Having side projects in game development gives him a view of a wider world of code and developer tools. Writing about game development helps him tunnel so there are no silos (or at least they are connected). It also hones [...]

By |June 12th, 2019|Categories: Meet ContentLab IO|Tags: |

Meet ContentLab IO Author Wayne Applebaum

Good Data Analysis Means Having an Impact One of the most striking things about ContentLab IO author Wayne Applebaum is that he can’t separate writing about tech from doing it. It’s just that much a part of what he does. That’s partly because of his training in graduate school, the nature of data collection and analysis, and his own philosophy. Wayne [...]

By |June 5th, 2019|Categories: Meet ContentLab IO|Tags: |

Meet ContentLab IO: Introducing Ryan Peden, Developer and Author

Wearing Many Hats Ryan rocks the Renaissance man style of many developers. He loves programming and writing about programming. His curiosity about how to create effective content is matched by his curiosity about new technology and writing better code. He values technical content marketing because he’s seen it work––Not just to help products find customers but to help developers find the [...]

By |May 29th, 2019|Categories: Meet ContentLab IO|Tags: |

Email Open Rates: Misleading Metrics and Best Practices

It’s Still Not Working While email open rates aren't a viable way to measure marketing effectiveness, we recommend some proven ways to get more from your email marketing. There’s no time like the present for us marketing professionals to stop using email open rates to measure marketing campaign effectiveness. It’s 2019, and they’re still not helping us get where we want [...]

By |May 22nd, 2019|Categories: Content Marketing, Content Marketing Metrics|

Meet ContentLab IO Senior Technical Editor, Terry Dorsey

A Collaborator, Not A Critic The role of a senior technical editor is a funny thing. It does involve handing out some tough love to your authors. But with an attitude like Terry’s, it doesn’t have to come with a slap or a sting. A critical yet supportive editor, Terry’s goal is simple: helping authors write their best. That benefits his [...]

By |May 15th, 2019|Categories: Meet ContentLab IO|Tags: |

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