The Loop

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Attention-Grabbing Developer Advertising

Don’t Annoy Them The first step in attention-grabbing developer advertising is avoiding becoming an annoyance. Evans Data Corporation did advertisers a solid by asking developers about their biggest pet peeves in dealing with marketing materials. And, the winner is… targeting management, not developers. Almost as irritating? Invasive ads. (Like pop-ups!) What Does Grab Their Attention? It’s such a tired trope, but [...]

By |April 14th, 2020|Categories: Advertising to Developers|

Recession-Proof Your Brand

Be Seen to Survive It’s simple. Brands that cut their budget during times of financial crisis shrink. Brands that invest in advertising grow. If you are trying to recession-proof your brand you can do it one simple step. Advertise.  Be the brand that developers continue to see. Rise to Top of Mind Maybe your brand is already top of mind for [...]

By |April 7th, 2020|Categories: Advertising to Developers|

Biggest Challenges Developers Face While Working From Home

Lions and Tigers and Children, Oh My! The global response to ending the COVID-19 pandemic has created a widening swathe of communities requiring some kind of shelter-in-place (SiP). Many companies are mandating working from home, even if their communities have not yet implemented SiP, shutdowns, or lockdowns. Developers are still working—and for some, working from home is their status quo. But [...]

By |March 31st, 2020|Categories: Insights and Analytics|

Don’t Just Say It, Show It

Actions Speak Louder Than Words Demonstrations of any product, from vacuum cleaners to tools for AI developers, are always more powerful. However, with a technical and skeptical audience like developers, campaigns designed to show (and not just say) are essential. Advertising developer tools with any success means that ad campaigns will point developers to opportunities to try a tool. You Don’t [...]

By |March 24th, 2020|Categories: Advertising to Developers|

Offer Value, Not Vapor

Ads With Value Ok, besides entertainment value, can brands offer valuable developer advertising? Absolutely. When you use a developer experience (DX) mindset to inspire your advertising campaigns, you pay attention to the experience across your entire campaign. The DX mindset means that your campaign inspiration is to provide value. And for developers, value translates to “useful.” Put the “Use” in “Useful” [...]

By |March 17th, 2020|Categories: Advertising to Developers|

Developers Consider the Source

Context Builds Trust Successful developer advertising placement strategies prioritize placing ads in sources trusted by developers. Developers gravitate to developer-to-developer (D2D) communities, including developer influencer blogs, technology or programming communities, and coding platforms that offer peer-to-peer connections based on technical content, knowledge sharing, and skill building. Because D2D communities offer information and discussions that developers value, they trust the content in [...]

By |March 10th, 2020|Categories: Advertising to Developers|

Developer Advertising Practices: Trust-Busting or Trust-Building?

Why You Need Trust First We learned a lot about how developers behave from Evans Data Corporation’s Developer Marketing 2017 and 2018 surveys. Surprisingly, the surveys found developers preferred to hear from a brand they didn’t recognize through email or snail mail. However, from our developer interviews, we learned how they think and feel about brands, advertising, and marketing. One important [...]

By |March 3rd, 2020|Categories: Advertising to Developers|

Developer Experience Advertising Do’s

Developer Experience Begins With Advertising If your goal is to use advertising to attract developers to your brand’s product, tool, feature, or developer community, then the developer experience begins with your ad.  It’s easy to focus on how that can go wrong, but what about best practices? Learn more about the best practices that promote a positive developer experience with your [...]

By |February 25th, 2020|Categories: Advertising to Developers|

Ask a Developer: Jason van Brackel Follows Technical Blogs to Docs

Why Ask a Developer? It’s fun getting to know each developer! However, we know individual stories can have unmerited weight. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea, question or assumption by a member of the audience (MOA) can still add value. In this case, our MOAs [...]

By |February 24th, 2020|Categories: Ask a Developer|

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