Blog2019-12-05T13:29:06-05:00

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Developers Consider the Source

Context Builds Trust Successful developer advertising placement strategies prioritize placing ads in sources trusted by developers. Developers gravitate to developer-to-developer (D2D) communities, including developer influencer blogs, technology or programming communities, and coding platforms that offer peer-to-peer connections based on technical content, knowledge sharing, and skill building. Because D2D communities offer information and discussions that developers value, they trust the content in [...]

By |March 10th, 2020|Categories: Advertising to Developers|

Ask a Developer: Kristina Heishman Says Less Can Be More With Developer Content

Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea, question or assumption by a member of the audience (MOA) can still add value. In this case, [...]

By |March 9th, 2020|Categories: Ask a Developer|

Tech Content for DevRel Versus Developer Marketing

DevRel vs. Developer Marketing The goals for tech content in a developer relations context may be different from the goals in a developer marketing context. So shouldn’t the content itself be different, too? Developer relations, also known as DevRel, is fundamentally about building and supporting relationships that grow and sustain a developer community. Developer marketing, by contrast, is more transactional. It’s [...]

By |March 4th, 2020|Categories: Content Marketing|

Developer Advertising Practices: Trust-Busting or Trust-Building?

Why You Need Trust First We learned a lot about how developers behave from Evans Data Corporation’s Developer Marketing 2017 and 2018 surveys. Surprisingly, the surveys found developers preferred to hear from a brand they didn’t recognize through email or snail mail. However, from our developer interviews, we learned how they think and feel about brands, advertising, and marketing. One important [...]

By |March 3rd, 2020|Categories: Advertising to Developers|

Ask a Developer: Miko Charbonneau Talks About Developer-Focused Content

Why Ask a Developer? We love learning about individual developers! But it can be misleading to rely too much on anecdotal evidence. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea, question or assumption by a member of the audience (MOA) can still add value. In this case, [...]

By |March 2nd, 2020|Categories: Ask a Developer|

Apply Dev Role Segmentation to Improve Content Marketing Campaign Results

Dev Role Segmentation Developer role segmentation begins with defining a developer decision-making unit (DDMU), or the subset of people within a company that decides to acquire and apply your brand’s product.  Within a DDMU, developers may have specific roles and expertise within a technical team that influence their point of view, priorities, and motivations. For successful technical content marketing campaigns, it’s [...]

By |February 26th, 2020|Categories: Audience segmentation, Content Marketing|

Developer Experience Advertising Do’s

Developer Experience Begins With Advertising If your goal is to use advertising to attract developers to your brand’s product, tool, feature, or developer community, then the developer experience begins with your ad.  It’s easy to focus on how that can go wrong, but what about best practices? Learn more about the best practices that promote a positive developer experience with your [...]

By |February 25th, 2020|Categories: Advertising to Developers|

Ask a Developer: Jason van Brackel Follows Technical Blogs to Docs

Why Ask a Developer? It’s fun getting to know each developer! However, we know individual stories can have unmerited weight. That’s why we also use data like that collected by Evans Data Corporation, SlashData, and our own surveys. However, running an idea, question or assumption by a member of the audience (MOA) can still add value. In this case, our MOAs [...]

By |February 24th, 2020|Categories: Ask a Developer|

Dev Role Discovery Best Practices

What Do We Mean By Dev Roles? The roles that developers play in a developer decision-making unit (DDMU) are key to influencing how a DDMU (or team) decides to acquire and apply your brand’s product. And developers may have specific roles and expertise within a technical team that influence their points of view, priorities, and motivations. When creating technical content that [...]

By |February 19th, 2020|Categories: Audience segmentation, Content Marketing|

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