Make Sure Your Landing Page Works
Hello, Captain Obvious Despite the importance of landing pages, often, simple things are overlooked, including making sure everything on a landing page works correctly. Landing pages are an integral part of your marketing and advertising campaigns. While landing pages shouldn’t be do-it-yourself projects, they should be test-it-yourself to make sure everything works as advertised (pun intended). Any interaction with your brand should be frictionless for your audience. These interactions are the interface through which your audience commits to an action that will move your relationship forward — or not. What’s In It For You? It’s all about your brand. With [...]