Let’s Talk About the Developer Experience The developer community is a highly technical audience. Many developers hold advanced degrees and enjoy working with complex numbers. How can you market to developers who tend to be more skeptical than the rest of the general population? The secret to generating leads from developers is that you have to make a compelling offer. That said, if you’re making a pitch to developers, the devil is in the details — and those details are typically deeply technical in nature. Sources of Skepticism Advertising surrounds us, and just when you think there are no more [...]

The writing is on the wall when it comes to emerging technologies, according to a recent State of the Developer Nation survey published by SlashData™; DevOps is now mainstream, and Blockchain applications are not far behind. In this annual survey, the correlation between developer interest and technology is measured by engagement change between survey periods. As interest in a technology increases, more resources are added to commercially develop a technology—including the resources of the developer community. Emerging Leaders Table 1 below presents the SlashData™ survey data in an easy-to-understand matrix. In the upper left are technologies which have high interest [...]

Near Term Predictions of a cyborg-infested world in the near future are probably overblown. While humans have made great strides in using technology to solve medical conditions due to disease or damage, we haven’t quite reached the stage where silicon-based implants are readily available to enhance physical or mental performance in a fully-functioning developer. As of this writing, there aren’t enough silicon chips to keep up with automobile production due to supply chain issues caused by COVID! While not widely available, cyborg technology is steadily advancing in research labs and is reaching limited commercialization. Technology aside, what will the profession [...]

Overview DevOps has become a force in business and the development community because it’s designed to break down silos in a business enterprise between developers, functional business groups, and IT. Designed to counteract “throw it over the wall’ handoffs between groups, DevOps is a bridge meant to increase efficiency and create a robust Systems Development Life Cycle (SDLC) strategy. DevOps has specific segments designed to address lifecycle management, and from this structure, specific tools have been developed to facilitate development efforts. DevOps Methodology and Tools DevOps is designed to be a continuous process, allowing iterative improvements throughout; a key to [...]

Newsletters remain one of the best means of communicating with your developer audience.  They should be an integral part of your communications campaign, along with email, blogs, and offers. Newsletters are trusted by developers who opt-in, and they opt-in because they enjoy the content you provide. With so much potential, newsletters should be an area where you devote a significant number of resources to ensure quality and relevance. Take Me To Your Reader Newsletters are a significant commitment in that they must be maintained as an ongoing effort. They should be planned in advance using an editorial calendar. Support will [...]