About Developer Media

Developer Media offers developer-focused advertising and marketing solutions with multiple campaign elements such as display banners, newsletter insertion placement, email blasts, content marketing, community thought leadership engagement, social amplification and lead generation. Talk to us to learn how you can engage with millions of developers.

It’s Enterprise Development, but it’s Not In-House

Very few enterprise development projects are completed entirely in-house. A client recently asked about this, and it's a common enough question that it warrants a brief answer. Two factors have changed the face of enterprise development. The first is economic, the second is technical. First: About 10-12 years ago, as the economy forced companies to downsize, companies turned more to outsourcing. This, in turn, created a lot of smaller companies who exclusively provide services to large companies and government agencies. For example, I know the founder and the president at Interknowlogy well, and while they can’t divulge their entire client [...]

By |2017-12-04T22:00:20-05:00January 7th, 2014|Insights and Analytics|

4 Content Marketing Tips That Work

We work with many clients creating technical content strategies for marketing to developers. While every content marketing plan is different, there are some common threads. Today we're sharing a few of our favorite tips to help kick-start content marketing strategies: 1. Understand your potential customers and current customers' needs. You can get a good start on this in only few hours' time. How? The fastest way is to call a handful of each. Ask them what their biggest challenges are. Ask them what keeps them up at night. And ask them what kind of guidance would help their jobs be [...]

By |2017-12-04T22:01:05-05:00December 12th, 2013|Insights and Analytics|

Desktop As A Service (DaaS): What Does it Mean For Developers?

Recent announcements from Amazon (and others) brought Desktop as a Service (DaaS) into the spotlight again (GigaOm coverage here). Amazon Workspaces’ DaaS announcement brings a major vendor into the remote desktop virtualization space. (All of these buzzwords basically mean that people use virtual desktops — for example, a complete Windows installation — that they can access on a variety of devices in a variety of locations. Since the desktops are virtual, they’re run from a server, eliminating the need for dedicated hardware, but making an Internet connection essential.) While Gartner’s Gunnar Berger points out that "Many DaaS service providers [...]

By |2017-12-15T13:52:38-05:00November 26th, 2013|Insights and Analytics|

New Research Reveals That Nearly All Developers Are Mobile Developers, Or Soon Will Be

Developer Media’s latest mobile developer market brief reveals insight, recommendations for marketers aiming to reach this growing market November 25, 2013 — Toronto, Canada — Developer Media, experts in marketing to software developers, today announced its latest Developer Mobile Market Survey and Analysis reports. The results reveal opportunities for marketers looking to target mobile developers, and illustrate how the market is changing. Download the full Mobile Developer Market Survey Results report here:  https://developermedia.com/mobile-developer-market-analysis/. Developer Media’s research illuminates the complexity and challenge inherent in developing for today’s mobile platforms. While iOS and Android continue to dominate, developer interest is increasing [...]

By |2017-12-08T11:06:41-05:00November 25th, 2013|Industry News, Insights and Analytics|

Mobile Development: More Than Just App Stores

Next week we'll be releasing our latest survey results and analysis on the mobile development market. As a sneak peek, here's an interesting statistic that can help marketers tailor both messages and products to mobile developers. It's easy for everyone to fall in the trap of picturing mobile development as "development for app stores" and for consumers. And to be clear, a lot of mobile development is for app stores, and is built for consumers. But as we point out when we talk about developers, it's easy to overlook the enterprise developer. Yet most developers are enterprise developers. With that [...]

By |2017-12-04T22:04:14-05:00November 22nd, 2013|Insights and Analytics|

A Case for Developers as Artisans, Not Just Artists

There’s no exact parallel for how and what software developers create. But in a recent article on Venture Beat, Mulesoft’s James Donelan wrote an excellent piece on how developers are like artists. It’s an excellent perspective, and I highly recommend it. While I find the idea of describing developers as artists sound, I’d like to take it one step further. I’d prefer that developers be perceived more as artists than engineers, or, heaven forbid, assembly line workers. However, I think there’s a linguistic subtlety here that can help us even better understand developers. For years I’ve described developers as engineers, [...]

By |2017-12-04T22:05:06-05:00November 12th, 2013|Insights and Analytics|

Putting Desktop Development in Perspective

As we often tell our clients, the computing landscape is evolving, and rapid change has become something developers have had to accept (along with the rest of us). Often we’re asked why there are so many Windows developers in our audience. It’s a simple answer: it’s because 90% of computers in the world run Windows. Yes, Windows. It’s not just our audience — it’s the reality of the desktop PC world. image from The Next Web. The article talks about how Windows 8.1 adoption is ahead of Windows 8 adoption, and so forth - good summary for those tracking [...]

By |2017-12-04T22:07:04-05:00November 6th, 2013|Insights and Analytics|

Enterprise Development Changes Represent Opportunity

Developers, now more than ever, build applications from components. In the preceding decade and around the turn of the century this meant components for popular languages and tools like Visual Basic and Visual Studio. Today, those components consist of some of these traditional components, especially in the “presentation,” UI/UX layer, but even more so those components involve services. In most cases, those services are accessed through an API. Space does not permit a deep dive on APIs here, but they already dominate and will continue to do so in the future. Consumer apps rely on a tapestry of interwoven [...]

By |2017-12-04T22:09:22-05:00October 30th, 2013|Insights and Analytics|

Enterprise Developers: Unsung Innovators

Enterprise developers are the unsung innovators of the software economy. (Click here to tweet.) Some client meetings and presentations this week brought this to the forefront of my mind. It's so easy for all of us to visualize developers as young lads in a hackathon-style environment, "mashing up" and building the next Valley press darling. But most developers don't fit that description, and -- here's the important point -- this stereotype represents only a relative handful of developers. Most developers work for established companies. While every business is a software business in today's world, the companies most developers work [...]

By |2017-12-04T22:11:07-05:00October 18th, 2013|Insights and Analytics|

Why Developers Seek Shiny Objects

Photo taken at the recent Intel Developer Forum in San Francisco, where developers came not only for technical education but also to check out shiny objects. I've been working with clients the last few weeks, and one of the key themes has been innovation, and how software drives innovation. Developers build software -- and they're the key drivers of innovation. While that Euclidean chain of logic makes sense, it's particularly interesting when we pair this insight with the recent personality research we've done. As I've posted previously, developers personality types help provide insights into what they do and why [...]

By |2017-12-04T22:11:43-05:00October 11th, 2013|Insights and Analytics|
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