About DeveloperMedia

Developer Media offers developer-focused advertising and marketing solutions with multiple campaign elements such as display banners, newsletter insertion placement, email blasts, content marketing, community thought leadership engagement, social amplification and lead generation. Talk to us to learn how you can engage with millions of developers.

Make Sure Your Landing Page Works

Hello, Captain Obvious Despite the importance of landing pages, often, simple things are overlooked, including making sure everything on a landing page works correctly. Landing pages are an integral part of your marketing and advertising campaigns. While landing pages shouldn’t be do-it-yourself projects, they should be test-it-yourself to make sure everything works as advertised (pun intended). Any interaction with your brand should be frictionless for your audience. These interactions are the interface through which your audience commits to an action that will move your relationship forward — or not. What’s In It For You? It’s all about your brand. With [...]

By |2022-02-14T20:29:33-05:00March 16th, 2022|Content Marketing, Marketing to Developers|

Meet the Marketer: Introducing Jason Ng

Developer Marketing Insights With this new series, DeveloperMedia is spotlighting professionals who are focused on marketing to developers. Our goal with this series is to provide access and insight to your peers, like Jason Ng of Redis, so that you can learn firsthand how they market to developers, share best practices, and learn something new. The Man with the Plan Confident would be a good word to describe Jason Ng, who is the Sr. Digital Marketing Manager at Redis. He knows what he wants, and is flexible enough to pivot to a better track when his expectations are not [...]

By |2022-03-02T12:03:15-05:00March 2nd, 2022|Meet the Marketer|

Why Lead Generation Doesn’t Work Well With Developers

Let’s Talk About the Developer Experience The developer community is a highly technical audience. Many developers hold advanced degrees and enjoy working with complex numbers. How can you market to developers who tend to be more skeptical than the rest of the general population? The secret to generating leads from developers is that you have to make a compelling offer. That said, if you’re making a pitch to developers, the devil is in the details — and those details are typically deeply technical in nature. Sources of Skepticism Advertising surrounds us, and just when you think there are no more [...]

By |2022-02-04T04:17:12-05:00February 16th, 2022|Marketing to Developers|

Meet the Marketer: Introducing Andre van den Assum

Developer Marketing Insights In Meet the Marketer, DeveloperMedia is spotlighting professionals who are focused on marketing to developers. Through this series, we want to provide you with access to and insight on your peers, like Andre van den Assum, director of marketing at Raygun, so you can learn firsthand how they market to developers. It’s also a way to share best practices, and perhaps learn something new. Wildlife Tour Guide /Jet-Boat Driver? Andre has had an interesting and far-flung career, but his passion for marketing is clear. Our conversation covered interesting info on his native New Zealand as well as [...]

By |2021-12-21T09:25:59-05:00February 2nd, 2022|Meet the Marketer|

Emerging Technology Your Developer Audience Cares About

The writing is on the wall when it comes to emerging technologies, according to a recent State of the Developer Nation survey published by SlashData™; DevOps is now mainstream, and Blockchain applications are not far behind. In this annual survey, the correlation between developer interest and technology is measured by engagement change between survey periods. As interest in a technology increases, more resources are added to commercially develop a technology—including the resources of the developer community. Emerging Leaders Table 1 below presents the SlashData™ survey data in an easy-to-understand matrix. In the upper left are technologies which have high interest [...]

By |2021-12-21T09:33:55-05:00January 19th, 2022|Marketing to Developers|

Meet the Marketer: Introducing Kristina LeBlanc

Developer Marketing Insights In Meet the Marketer, DeveloperMedia is spotlighting professionals who are focused on marketing to developers. Through this series, we want to provide access to and insight on your peers, like Kristina LeBlanc, a Global Campaign Manager at OutSystems, so you can learn firsthand how they market to developers. It’s also a way to share best practices, and perhaps learn something new! A Marketing Education in the Beltway Kristina is a native of Boston. She attended The George Washington University in DC, a school known for its political science program, but Kristina focused on business and marketing. Though [...]

By |2021-12-21T10:05:40-05:00January 5th, 2022|Meet the Marketer|

Long-Term Planning for Consistency in the Market

Where Would We Be Without Plans? Best-practice marketing is built around planning. You can get by in marketing (and in life) without planning, but the results can be messy. Following are some planning considerations: Strategy. What do you want to accomplish with your marketing resources, and where do you want to expend your energy? This includes business goals, marketing Key Performance Indicators, competitive goals, and market share goals. (Check out the D2D Advertising Guide from DeveloperMedia for help defining your goals and strategy.) Budget. Where do you place your bets to get the best return — the biggest bang for [...]

By |2021-11-16T14:02:12-05:00December 15th, 2021|Content Marketing|

What the Future Developer Will Look Like

Near Term Predictions of a cyborg-infested world in the near future are probably overblown. While humans have made great strides in using technology to solve medical conditions due to disease or damage, we haven’t quite reached the stage where silicon-based implants are readily available to enhance physical or mental performance in a fully-functioning developer. As of this writing, there aren’t enough silicon chips to keep up with automobile production due to supply chain issues caused by COVID! While not widely available, cyborg technology is steadily advancing in research labs and is reaching limited commercialization. Technology aside, what will the profession [...]

By |2021-11-16T14:03:00-05:00December 1st, 2021|Marketing to Developers|

Advertising DevOps Tools to Developers

Overview DevOps has become a force in business and the development community because it’s designed to break down silos in a business enterprise between developers, functional business groups, and IT. Designed to counteract “throw it over the wall’ handoffs between groups, DevOps is a bridge meant to increase efficiency and create a robust Systems Development Life Cycle (SDLC) strategy. DevOps has specific segments designed to address lifecycle management, and from this structure, specific tools have been developed to facilitate development efforts. DevOps Methodology and Tools DevOps is designed to be a continuous process, allowing iterative improvements throughout; a key to [...]

By |2021-11-18T14:53:27-05:00November 17th, 2021|Marketing to Developers|

Why Devs Love Their Newsletters

Newsletters remain one of the best means of communicating with your developer audience.  They should be an integral part of your communications campaign, along with email, blogs, and offers. Newsletters are trusted by developers who opt-in, and they opt-in because they enjoy the content you provide. With so much potential, newsletters should be an area where you devote a significant number of resources to ensure quality and relevance. Take Me To Your Reader Newsletters are a significant commitment in that they must be maintained as an ongoing effort. They should be planned in advance using an editorial calendar. Support will [...]

By |2021-11-03T12:54:25-04:00November 3rd, 2021|Marketing to Developers|
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