Learn more about the developer writing winning content from interviews of developer challenge winners and other top content contributors to developer-to-developer (D2D) communities. Get tips on how to turn code into content and learn what attracts the attention of fellow developers. Gain insight into what motivates these developers to code, to write, and to compete in developer contests and challenges. Developer Media knows developers, now we are helping you get to know them, too.
Winning content for content marketers targeting the modern developer and IT professional is content that interests them and delivers value. Creating winning content encompasses more than putting out an interesting blog post or white paper every once in a while. It is a commitment that requires a strong content marketing strategy connected to business goals. Well-constructed content marketing strategies include clear KPIs that are used before, during, and after a campaign. It requires a content strategy for developers and IT professionals that includes different forms of content with specific purposes including raising awareness of a technical problem, education about [...]