Content Marketing Archives

AI’s Role In Marketing And Advertising

Embracing The AI Wave Recent breakthroughs in AI have brought it to the forefront of our culture. AI is pervasive, and whether you view it as a threat or a blessing, AI is here to stay. Its influence will touch every individual in some capacity. AI has been around in various forms for several years, from auto-spelling correction to chatbots, and smart devices to marketing automation systems. The current buzz is around generative AI systems, which use deep learning (neural networks) and machine learning (adaptive networks) to generate content or make decisions based on minimal human input. The quantum [...]

AI’s Role In Marketing And Advertising2023-10-09T14:46:42-04:00

Is There a Marketing Funnel for Developers?

Long Live the Funnel Traditional marketers love the marketing funnel. The Attention – Interest – Desire – Action (AIDA) funnel is a guide to purchasing behavior. A newer, linear, version of the funnel called the buyer’s journey added more context to the marketing aspect of the sales process. The newest version of the funnel, commonly called “The Flywheel” takes the concept of the funnel and adds a return path to indicate that while the journey is the same, the path is not linear, but an infinite loop capturing the fact that the sales process does not end with a [...]

Is There a Marketing Funnel for Developers?2023-06-08T14:46:59-04:00

Five Steps to Aligning Your Landing Page and Your Advertising

#1 Address Your Audience Step one of aligning a landing page and advertising is pretty basic, but it requires awareness and review. Gather examples of your landing page(s) and advertising, and look to see if they address your target audience, both in content and visually. You may have different segments, so messaging can be different, but it has to be deliberately different. If your messaging has veered off track over time, determine what’s needed to bring it back on track. Consistency has a force-multiplier effect because it reinforces your brand and message. Inconsistency has a force-divider effect because it [...]

Five Steps to Aligning Your Landing Page and Your Advertising2023-05-25T06:57:46-04:00

How to Create the Most Effective, Engaging, and Targeted Email/Eblast

Introduction Email remains an important and effective means of connecting with your audience. Email is so ubiquitous that constructing a promotional email may seem like a no-brainer. But if you’ve fallen into a rut and your latest emails have not generated the expected results, it may be time to review some email content creation fundamentals, and consider some alternatives to what you’ve been doing. Defining Your Audience Targeting developers? Which ones? Front-end, back-end, UX, UI? While your product may be applicable to all developers, perhaps there are incremental benefits to a subset of developers who can be micro-targeted with [...]

How to Create the Most Effective, Engaging, and Targeted Email/Eblast2023-05-16T03:12:51-04:00

The Essence of Email Marketing

Means, Motive and Opportunity Email marketing still remains one of the best marketing tactics for Return On Investment because: As a marketer to the developer community, you have the means to reach your audience. While it may be easy to develop a campaign, and easy to deploy one, it's also easy to work with experts in the field and execute a brilliant campaign that gets results. Of course, profit motive has to fit somewhere in the equation, but people still want to help people. The desire to support fellow developers is strong in the developer community, and that extends [...]

The Essence of Email Marketing2023-04-26T17:35:21-04:00

What Ad Copy Draws Developers’ Interest?

Write Ad Copy Developers Notice Wouldn’t you love to be able to write the ad copy developers notice? The content your ad points developers to will shape the message of your ad. To create the most effective ad copy, you must know the content topics that will interest your technical audience. Start With the Value Proposition If your ad points your developer audience to content that is useful to them, they are much more likely to click. This means understanding the value proposition of your product and your brand’s expertise, and delivering content that communicates that. Elements of the [...]

What Ad Copy Draws Developers’ Interest?2023-04-25T03:31:14-04:00

Brand Awareness and Developers

Who Cares? No one doubts the importance of a brand. Your brand is your company personified because it evokes a complex image from a simple name and equates it to a value. The brand image positions the brand in the public’s mind by the recall of reputation, quality, price, and value. Quality is principally the responsibility of the production arm of your organization. Still, marketing controls the perception of the brand using tools like price, positioning, and reputation to communicate the brand’s value to the consumer. Creating Brand Awareness Brand awareness sits at the intersection of demand generation and [...]

Brand Awareness and Developers2023-03-08T05:10:02-05:00

Show Me the Code: Creating Content for Developers

Introduction If you are advertising to developers, marketing to developers, or if you’re in developer relations (DevRel), you have probably noticed you are messaging to a group of highly intelligent skeptics who are low on patience for any intrusion in their world that doesn’t deliver value. When creating content for developers, keeping this in mind ensures your content gets consumed instead of ignored. If your developer advertising delivers all message, with no relevant technical content, then to the skeptic, you’re as good as a company without a product. A message that says, “buy my product,” “use my platform,” or [...]

Show Me the Code: Creating Content for Developers2023-03-06T10:11:07-05:00

Writing Winning Content: Meet AI Tensorflow Challenge Winner Oana Mancu

Modern developers such as Oana Mancu love to incorporate play into their professional life. That’s why entering challenges like the CodeProject AI TensorFlow Challenge held from Oct. 18–Dec. 31, 2018, was a no-brainer. Who wouldn’t want to learn something new, as Oana did, and get a chance to prove that knowledge? Especially with an attention-getting $5,000 in prizes being offered. The Challenge Actually, the challenges. The mission, if you chose to accept it, was to complete as many of three challenges as you cared to complete. Challenge 1: 30-Second Survey: How Would You Train Your Evil AI? Take this [...]

Writing Winning Content: Meet AI Tensorflow Challenge Winner Oana Mancu2023-03-06T10:10:27-05:00

Developer Marketing Resolution: Promote Your Content in Newsletters

The modern developer loves newsletters. Developers click on newsletter links. Are pigs flying? Did hell freeze over? Nope. Developers like to receive information about the tools and services they can use in their developer-to-developer communities, pure and simple. Say it loud, say it proud, because it’s just true. Developers Like Newsletters Who says? Well, besides the comments we received when we interviewed developers, Evans Data Corporation—that’s who. Evans Data Corporation Developer Marketing 2018 survey data showed that more than 40% of developers subscribe to three to five newsletters. Only 5% said they subscribed to none. That means 90% of developers [...]

Developer Marketing Resolution: Promote Your Content in Newsletters2023-03-06T10:10:27-05:00