It’s easy to put developers in a box. When you have a skeptical technical audience, you can feel like you are messaging to deaf ears. However, developers like Oana Mancu have sympathy, even empathy, for companies trying to provide a product — especially if you deliver an entertaining, high-quality ad, a high-functioning product website, and are willing to listen to her feedback. Tell me about yourself. Where did you grow up, where do you live now, what do you do? I grew up in and still live in Bucharest, Romania. I went to the University of Bucharest for my [...]

“Give Me a Good Visual Experience” It’s easy to put developers in a box. And, while trends are supported by the anecdotes we are generating in this series, the delight is in the details. So is the insight. Developers like Julia Nash crave an uninterrupted visual experience. Maybe it’s because she came to love programming through gaming and game development. Julia doesn’t mind native advertising. In fact, she prefers it. If she trusts the publisher and the information is valuable, she’d rather have a uniform visual experience and discover the content was sponsored once she’s clicked on it—not before. [...]

What About the Developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers.  Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. We caught up with Mehreen Tahir,  a software engineer from Pakistan who enjoys cooking and baking in her spare time. Her specialties, analytics and machine learning, reflect her interest in intelligent systems. Like many developers, she [...]

Crystal Ball Time Here is an interesting survey from our friends at Code Project. They asked their developer community to predict what developer programming skills will be important over the next three years. The survey period was in early April, in the early stages of the pandemic, so we don’t know if the responses would be different at the time this post was written. We’ve ranked the standard responses below, and you’ll find some of the more poignant comments further on. In this survey, developers were presented with a list of logical responses and asked to rate them by [...]