At Microsoft's Build 2013, I had many conversations with folks plugged in to the developer market. There were a handful of themes I heard repeated, and I'll share the first with you today. Microsoft's Dmitry Lyalin, told me, "The role of the developer is expanding. We are expected to be not just be the web guy or desktop guy, you're expected to be the developer. You have productivity being pushed down on you from corporate level and you are expected to have your skill set transpose across a bunch of technologies." As marketers, we have a tendency to want [...]