enterprise mobile development Archives

Mobile Development: More Than Just App Stores

Next week we'll be releasing our latest survey results and analysis on the mobile development market. As a sneak peek, here's an interesting statistic that can help marketers tailor both messages and products to mobile developers. It's easy for everyone to fall in the trap of picturing mobile development as "development for app stores" and for consumers. And to be clear, a lot of mobile development is for app stores, and is built for consumers. But as we point out when we talk about developers, it's easy to overlook the enterprise developer. Yet most developers are enterprise developers. With that [...]

New Research Reveals That Nearly All Developers Are Mobile Developers, Or Soon Will Be

Developer Media’s latest mobile developer market brief reveals insight, recommendations for marketers aiming to reach this growing market November 25, 2013 — Toronto, Canada — Developer Media, experts in marketing to software developers, today announced its latest Developer Mobile Market Survey and Analysis reports. The results reveal opportunities for marketers looking to target mobile developers, and illustrate how the market is changing. Developer Media’s research illuminates the complexity and challenge inherent in developing for today’s mobile platforms. While iOS and Android continue to dominate, developer interest is increasing in other platforms as well. Developer Media CXO, Jeff Hadfield, discusses [...]