mobile market Archives

Mobile Development: More Than Just App Stores

Next week we'll be releasing our latest survey results and analysis on the mobile development market. As a sneak peek, here's an interesting statistic that can help marketers tailor both messages and products to mobile developers. It's easy for everyone to fall in the trap of picturing mobile development as "development for app stores" and for consumers. And to be clear, a lot of mobile development is for app stores, and is built for consumers. But as we point out when we talk about developers, it's easy to overlook the enterprise developer. Yet most developers are enterprise developers. With that [...]

Mobile Development: More Than Just App Stores2023-05-23T12:22:22-04:00

New Research Reveals That Nearly All Developers Are Mobile Developers, Or Soon Will Be

Developer Media’s latest mobile developer market brief reveals insight, recommendations for marketers aiming to reach this growing market November 25, 2013 — Toronto, Canada — Developer Media, experts in marketing to software developers, today announced its latest Developer Mobile Market Survey and Analysis reports. The results reveal opportunities for marketers looking to target mobile developers, and illustrate how the market is changing. Developer Media’s research illuminates the complexity and challenge inherent in developing for today’s mobile platforms. While iOS and Android continue to dominate, developer interest is increasing in other platforms as well. Developer Media CXO, Jeff Hadfield, discusses [...]

New Research Reveals That Nearly All Developers Are Mobile Developers, Or Soon Will Be2023-05-16T02:38:33-04:00

“Mobile Developers” Really Means “Developers”

In a great presentation at the AT&T Dev Summit's Design track last week, AT&T's Doug Sillars said that it's time to "drop the word 'mobile' from 'Web development.'" We say "Amen" to that. In fact, we'd take it one step further: it's time to drop the word "mobile" from the phrase "mobile developers." (With one exception I'll mention shortly.) Our recent mobile study and analysis suggest that nearly every developer is a mobile developer. The ubiquity of mobile devices and mobile content consumption means that most Web sites need to work well on mobile devices. And increasingly that goes [...]

“Mobile Developers” Really Means “Developers”2023-03-06T10:12:27-05:00