Blog2021-03-17T14:54:00-04:00

The Loop

Stay in “The Loop” on developer marketing and industry trends with DeveloperMedia’s Blog.

A Case for Developers as Artisans, Not Just Artists

There’s no exact parallel for how and what software developers create. But in a recent article on Venture Beat, Mulesoft’s James Donelan wrote an excellent piece on how developers are like artists. It’s an excellent perspective, and I highly recommend it. While I find the idea of describing developers as artists sound, I’d like to take it one step further. I’d prefer [...]

Putting Desktop Development in Perspective

As we often tell our clients, the computing landscape is evolving, and rapid change has become something developers have had to accept (along with the rest of us). Often we’re asked why there are so many Windows developers in our audience. It’s a simple answer: it’s because 90% of computers in the world run Windows. Yes, Windows. It’s not just our [...]

By |November 6th, 2013|Categories: Insights and Analytics|Tags: , , , |

Enterprise Development Changes Represent Opportunity

Developers, now more than ever, build applications from components. In the preceding decade and around the turn of the century this meant components for popular languages and tools like Visual Basic and Visual Studio. Today, those components consist of some of these traditional components, especially in the “presentation,” UI/UX layer, but even more so those components involve services. In most cases, [...]

By |October 30th, 2013|Categories: Insights and Analytics|Tags: , , , |

Enterprise Developers: Unsung Innovators

Enterprise developers are the unsung innovators of the software economy. (Click here to tweet.) Some client meetings and presentations this week brought this to the forefront of my mind. It's so easy for all of us to visualize developers as young lads in a hackathon-style environment, "mashing up" and building the next Valley press darling. But most developers don't fit that [...]

By |October 18th, 2013|Categories: Insights and Analytics|Tags: , , |

Why Developers Seek Shiny Objects

Photo taken at the recent Intel Developer Forum in San Francisco, where developers came not only for technical education but also to check out shiny objects. I've been working with clients the last few weeks, and one of the key themes has been innovation, and how software drives innovation. Developers build software -- and they're the key drivers of innovation. While [...]

By |October 11th, 2013|Categories: Insights and Analytics|Tags: , , |

Developers and the Internet of Things

The Internet of Things (IoT) is not a new concept. It's a bit surreal for all of us living through it today to see connected devices continue to move into the mainstream. But how does this affect the developer market? The core of the IoT is that things -- all kinds of inanimate objects -- "talk" to each other and to devices [...]

By |September 19th, 2013|Categories: Insights and Analytics|Tags: , , , |

CodeProject Gives Away $10,000 in Prizes to Celebrate its Ten Millionth Member

Celebrations also included member meet-ups around the world to toast the CodeProject community TORONTO, September 12, 2013 — For CodeProject, one of the world’s largest online communities of software developers, it has been a summer full of celebrations.  Members from around the globe organized parties in countries such as Switzerland, Israel, India, Brazil and the United States.  Members met, shared memories [...]

By |September 12th, 2013|Categories: Insights and Analytics, Marketing to Developers|Tags: |

Developer Personalities Introduction: The Visual Edition

We recently published a Research Brief - an introduction to Developer Personalities. It's likely developers don't think like you do, so better understanding them helps you offer them better value and marketing that addresses their concerns and needs. But some of us prefer to see things a bit more graphically ... so here's the slide deck summary of this initial introduction to [...]

CodeProject Celebrates Ten Million Members

One of the world’s largest independent communities of coders and developers hits major milestone. TORONTO,  — CodeProject, one of the world’s largest online communities of software developers, is celebrating its ten millionth registered member. The community was co-founded thirteen years ago by Chris Maunder and David Cunningham with the simple idea of generating collaborative content that would help developers improve their [...]

By |August 13th, 2013|Categories: Insights and Analytics, Marketing to Developers|Tags: |

Intel App Innovation Contest Challenges Developers to Get Creative to Win Over $100,000 in Cash Prizes

Global competition pits developers against each other in the ultimate Windows 8 App challenge TORONTO, Canada -- CodeProject has announced its newest contest, the Intel App Innovation Contest (AIC) 2013, with over $100,000 in cash prizes.  The global competition, which ends on November 20, is sponsored by Intel and co-sponsored by Lenovo.  Application developers submit their most innovative Windows 8 tablet [...]

By |August 13th, 2013|Categories: Insights and Analytics, Marketing to Developers|Tags: |
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